Super-Max is the #1 global manufacturer of disposable razor blades. The company has over 6,000 employees across 5 continents and 40 nationalities. Super-Max uses state-of-the-art technology to innovatively design shaving solutions and is the only razor blade company with its own steel rolling facility. The company aims to be among the top 10 global consumer goods companies and has grown significantly over 20 years to serve over 140 markets worldwide through technological innovation and a focus on employees.

2. COMPANY PROFILE
 Super-Max is #1 manufacturer of disposable
razor blades by unit, globally.
 A strong family of over 6,000 members across
5 continents with 40 nationalities.
 We use ‘State-of-the-art technology’ for the
design and development of innovative shaving
solutions.
 The only Razor blade company having its own
Captive Steel Rolling facility.

3. VISION
TO BE THE IN THE LEAGUE OF
THE TOP 10 CONSUMER GOODS
COMPANIES IN THE WORLD
Super-Max is all about passion
and drive.
Over the last 20 years, the
GROWTH company has grown from
simple beginnings to be a
PASSION & DRIVE recognized brand in over 140
markets across the globe.
FOCUS
Leading the industry in
INNOVATION
technological innovation and
through people excellence has
PRODUCTIVITY
taken the organization to be
PEOPLE EXCELLENCE
the No. 1 blade manufacturer
by unit, globally.

4. MAJOR GLOBAL PLAYERS
Global Share of Manufacture Global Key Account Partners
(units)

5. GLOBAL FOOTPRINTS:
OFFICES & MANUFACTURING
 6,000 people strong family with members of over 40 Nationalities
 12 manufacturing plants worldwide

6. GLOBAL FOOTPRINTS:
DISTRIBUTION COVERAGE
Global Offices
Distribution Reach
Business spanning 5 CONTINENTS with our products touching
the lives of people in over 140 COUNTRIES

7. PRODUCT PORTFOLIO
CURRENT PRODUCT PORTFOLIO

8. LEADING THROUGH INNOVATION
SuperMax leads the industry in innovation:

9. 2012 INNOVATIONS…..
Presents
Anti-bacterial and
Bio-degradable
Triple Blade
Disposable Razor

10. ANTI BACTERIAL AND BIO-DEGRADABLE
DISPOSABLE RAZOR
Pro-Tect
 Patented Antibacterial handle
to avoid accumulation of germs
on the razor
 Specially designed Nature
Strip™ with Anti-septic agent
Propolis to protect the skin
 Made with eco-friendly plastic
 Reduces carbon footprint by
about 25-30%

11. 2012 INNOVATIONS…..
Presents
Eco-Friendly formula based
Shave Gels with
Air-O-Pak Technology

12. 2012 INNOVATIONS…
Air-O-Pack Technology…
A new generation – air power
.. • A revolutionary Pressure Control
Device (PCD)
• The air is released into the main
container to dispense the liquid
Formula:
• All natural; nothing artificial or
manufactured
Packaging:
• Plastic PET recyclable
• Produced with 20% less energy
• 65% less CO2 than aluminum and
25% less than metal cans

13. BRAND COMMUNICATION

14. ENVIRO MEDIA CAMPAIGN 2012

15. ABOVE THE LINE MEDIA:
TELEVISION COMMERCIALS

16. ABOVE THE LINE MEDIA:
PRINT AND OUTDOOR ADVERTISING

17. BELOW THE LINE ENGAGEMENT

18. BELOW THE LINE ENGAGEMENT