Sunday Riley Modern Skincare was founded in 2007 by Sunday Riley to create skincare products combining botanicals and biotechnology. The company's flagship product is its NV-5 Ageless Complex, which contains 5 Native American plant extracts that provide cellular detoxification, healing, and regeneration to fight wrinkles, lines and collagen loss. Sunday Riley spent two years in the lab with a team of formulators developing products based on her background combining her knowledge of Native American botanicals passed down from her family with her science background.