Sun Tzu was a Chinese general and philosopher who authored the influential military treatise The Art of War. The document outlines Sun Tzu's key principles for warfare and strategy, which focus on careful planning, assessment of strengths and weaknesses, deception, flexibility, and achieving victory without resorting to direct conflict. His teachings on strategy and leadership emphasize preparation, discipline, positioning, and gaining advantages over opponents. Though focused on military applications, Sun Tzu's principles have also been applied to business, management, and navigating conflicts in daily life.

1. Eduard Vicuna

2. Introduction:
 Chinese general and philosopher
 Author of the Art of War
 Warring states period during the China’s unification
 He presented himself to a local ruler of the Wu
kingdom

3. The Story of the Two Concubines

4. What is it about?
 Art of War
 War strategies
 Influenced various historical military leaders
 Leadership and management
 Japanese and Chinese Military and Business schools
 It is applicable to almost anything in life, work, etc…

5. Sun Tzu’s Key Principles
 Laying Plans
1. Thoroughly assess conditions
2. Compare attributes
3. Look for strategic turns
 Waging War
1. Marshal adequate resources
2. Make time your ally
3. Everyone must profit from victories
4. Know your craft
 Attack by Stratagem
1. Win without fighting
2. Strength against weakness – always
3. Beware of high-level dumb
4. Obey fundamental principles

6. Sun Tzu’s Key Principles
 Disposition of Military Strength
1. Be invincible
2. Attain strategic superiority
3. Use information to focus resource
 Use of Energy
1. Build a sound organization structure
2. Apply extraordinary force
3. Coordinate momentum and timing
 Weakness and Strength
1. Take the initiative
2. Plan surprise
3. Gain relative superiority
4. Seek knowledge
5. Be flexible

7. Sun Tzu’s Key Principles
 Maneuvering
1. Maneuver to gain the advantage
2. Achieve the critical mass
3. Deceive your competitor
4. Develop effective internal communications
5. Gain the mental advantage
 Variation of Tactics
1. Consider tactical option
2. Prepare adequate defense
3. Avoid the faults of leadership
 On the March
1. Occupy strong natural positions
2. Always seek the high ground
3. Make an estimate of the situation
4. Discipline can build allegiance

8. Sun Tzu’s Key Principles
 Terrain
1. Know your battlefield
2. Obey the laws of leadership
3. Fight on the battles you can win
4. Know yourself; know your opponent
 The Nine Varieties of Ground
1. Choose a favorable battleground
2. Shape your opponent’s strategy
3. Make victory the only option
4. Plan coordinate efforts
5. Press the attack
6. Learn winning ways
 Attack by Fire
1. Be disruptive and intrusive
2. Consolidate your gains
3. Exercise restraint

9. Sun Tzu’s Key Principles
 Employment of Secret Agents
1. Invest in intelligence resources
2. Establish an active intelligence system
3. Practice counter intelligence

10. How and where to apply it?
 Daily life
 Business
 Conflicts

11. Benefits of this Method
 Self mastery
 Planning
 Awareness of your surrounding
 Avoid conflicts
 Winning a battle without going to war
 Leadership and management

12. Conclusion
 Modern day strategies study the Art of War
 Caution in using this method due to some strategies
may be unethical
 It is not for everybody

13. Key Learning
 Art of War
 Strategies
 Tactics
 Applicable to almost everything
 Use with caution
 Mastery will win wars

14. Parting Words
 Even a mouse will fight like a lion when it is cornered.

15. Recommended Topics
 Mushashi Miyamoto
 Napoleon
 Oda Nobunaga
 American Civil War
 World War II

16. References
 http://en.wikipedia.org/wiki/Sun_Tzu
 Art of War for Managers by Gerald Michaelson

17. Thanks – Q and A