This document provides information about a research project report submitted by Abhijit Kumar Rai for their post graduate diploma program. The report is about comparing products of ETA GENERAL PVT.LTD under the supervision of Dr. Poorva Ranjan. The report includes an introduction, company profile, SWOT analysis, objectives, research methodology, data analysis, findings, recommendations, and conclusion. It also provides details about ETA GENERAL PVT.LTD such as it being a joint venture between ETA-ASCON STAR and Fujitsu General established in 2000. The company focuses on air conditioning products and targets 20% market share in India within 5 years.

1. 1
RESEARCH PROJECT REPORT
ON
PRODUCT COMPARING
“With reference to ETA GENERAL PVT.LTD ‘’
Submitted towards partial fulfillment of requirement for award of
POST GRADUATE DIPLOMA IN MANAGEMENT
(BATCH=2014-16)
SUBIMMITTED BY;- SUPERVISED BY:-
Name-Abhijit Kumar Rai Dr. poorva Ranjan
JAIPURIA SCHOOL OF BUSINESS SHAKTI KHAND -4
INDERAPURAM (GHAZIABAD) 201014

2. 2
DECLERATION
I hereby certify that the work which is being presented in this training report
entitled Product Comparing with reference to ETA GENERAL PVT.LTD” in
partial fulfillment of the requirement for the award of POST GRADUATE
DIPLOMA IN MANAGEMENT of JAIPURIA SCHOOL OF BUSINESS,
INDERAPURAM is an authentic record of my own work carried under the
supervision of “Dr.Poorva Ranjan ,Faculty, PGDM’’.
ABHIJIT KUMAR RAI
This is to certify that above statement made by the student is correct to the
best of my knowledge.i Recommend submission of the report for the purpose
of evaluation
Dr. Poorva Ranjan
, Faculty, PGDM

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ACKNOWLEDGEMENT
Summer training is a bridge connecting the education qualification and the
professional use.it the path leading to success by shouldering responsibilities under
the careful guidance of seniors and experienced personnel without fear and failure.
My summer training in “ETA GENERAL PVT.LTD” would have been
impossible .if certain people had not co-operated. I would like to acknowledge
their support by thanking them the inner recesses of my heart for their unfailing
.guidance and encouragement.
I will begin my acknowledgement by thanking Mr. Kapil Dixit .I feel proud in
thanking him for his unfailing help, guidance and encouragement for putting me
under his team.
My acknowledgement would remain incomplete if I forget to remember and thank
the entire staff of ETA GENERAL PVT.LTD, for their brilliant suggestions for my
work.
I express my deep thanks to my mentor, Dr. Poorva Ranjan and my all faculty
members of JAIPURIA SCHOOL OF BUSINESS, Ghaziabad who taught me the
various basic concepts, Which I have used during my summer training period.
My grateful acknowledgement is also due to my parents for their inspiring and
invaluable pieces of advice and good wishes. They provided me prompt assistance
in every way possible.
Finally I owe my gratitude to all those persons who helped me directly or
indirectly for the preparation of the project report
Abhijit kumar Rai

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TABLE OF CONTENT
 Introduction
 Company profile
 Swot analysis
 Objective of the study
 Research methodology
 Data analysis and interpretation
 Findings
 Recommendation
 Conclusion
 Bibliography

5. 5
Company profile and company Guide:-
ETA General Private Limited (EGPL) is a Joint Venture company
between ETA-ASCON STAR, Dubai and Fujitsu General (FGL), Japan set up in
2000.
ETA-ASCON STAR is a diversified conglomerate and is a leading engineering,
turnkey contracting & trading company established in the U.A.E in the year 1973,
having more than 65 branches and associate offices worldwide employs more
than 80,000 employees. It’s the biggest NRI expatriate employer in the UAE. Its
business interests include:
 Engineering
 Construction
 Manufacturing
 Maintenance & Services
 Retail & Distribution
 Leisure & Travel
 Shipping & Trading
ETA-ASCON STAR group’s relationship with Japanese companies is as old as its
formation. To name a few ventures, which are highly successful besides FGL are,
the association with Melco for Elevators.
ETA General set a record by selling the highest volumes of Air Conditioners ever
sold by a startup venture in the first full year of operations. Every year thereafter
has been marked by robust growth in sales and more particularly the growth has
come from the sale of high end products. Starting with just two window models
and two split models in the year 2001, ETA General today is an all solutions Air
Conditioning company offering a full range of products from Window ACs, Split-
Cooling ACs, Split-Hot & Cold ACs, Inverter-Cooling ACs, Inverter-Hot & Cold
ACs, Cassette-Cooling ACs, Inverter Cassette-Hot & Cold ACs, Duct able ACs
and VRF Systems.
General Air Conditioners are positioned in the super premium range and are
synonymous with superior cooling performance and long lasting durability.
This position has been maintained by continuous innovation and introduction of
new models and new categories. ETA General has an all India sales & service
presence with nine branch offices and resident sales personnel in every major
market in the country. The company operates through a highly select band of over

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800 channel partners and a number of exclusive General Arcades and Franchisees
for after sales. ETA General has a dedicated marketing team headed by
professionals spread over various locations across the country

7. 7
About product
“A System for controlling the temperature and humidity of the air in a
building.”
Controlling the temperature is being able to heat and cool. Not only cool.
The air that we breathe is made up of 3 major components all capable of carrying
energy (heat):
1. The component molecular constituents of air: Oxygen (23%), Nitrogen
(76%), Carbon Dioxide (1%) and Inert Gases (1%)
2. Moisture or Water: Water is present in the air at all times, the quantity
present being dependent upon the air temperature. The higher the air
temperature the higher the water (quantity).
3. Airborne Particulate: These are the suspended impurities within the air from
either industrial or natural pollution such as pollen, dust, smoke, germs etc.
As air is the only media that encompasses the whole of our body, we need to
condition this air to provide comfort. The action we need to take is:
1. Control Temperature (heating & cooling) which entails adding energy
(heating) or removing unwanted energy (cooling). General comfort conditions
range between 20 - 25℃
2. Control Humidity (moisture content in the air), either humidify (add
moisture) when dry, which can result in dryness of skin, dry throat and
encourages static build-up) or de-humidify (remove moisture) when the
amount of moisture in the air is high, which can result in breathing discomfort.
Comfort humidity is generally between 30-70 % RH (Relative Humidity).
3. Provide Ventilation to provide the necessary oxygen for breathing and
dispelling carbon dioxide, odor, dust, smoke etc. General ventilation
requirement ranges between 5 - 18 ltr per second per person.
4. Provide Filtration to clean outside and inside air by removing dust, pollen,
etc. Dust in dry air combined with dryness (lack of moisture in the air) is the
main cause of static shocks. Lack of ventilation and filtration combined with
the lack of maintenance is the main causes of Sick Building Syndrome (SBS).
Therefore air conditioning encompasses:
HEATING, COOLING, HUMIDITY CONTROL, VENTILATION,
FILTRATION

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Types of air conditioner –
There are various types of air conditioners like window air conditioner,
split air conditioner, packaged air conditioner and central air
conditioning system. This series of articles describes all types of air
conditioners.
 Types of Air Conditioning Systems
1. Window Air Conditioning System
2. Split Air Conditioner System
3. Central Air Conditioning Plants
4. Packaged Air Conditioners - Types of Packaged AC

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ETA GENERAL MARKET SHARE
CHENNAI: ETA General (P) Ltd, manufacturer of General' brand of air
conditioners, will focus on the premium segment of AC market to drive growth
and targets to garner 20 per cent market share in the country in the next five years.
"The premium segment in the air-conditioning market has been recording a very
high growth in the last few years. Our focus will be on this segment both in the
domestic and commercial sectors," ETA General Pvt Ltd' CEO M Ejazuddin told
ETA General, a 60:40 joint venture of ETA Ascon Group Dubai and Fujitsu
General, Japan, has a share of five per cent in the Indian AC market. In the last
four years of its operations, it has sold over 120,000 'General' ACs in Indian
market where it currently offers 20 models.
Currently, the home segment contributes about 60 per cent to the total turnover of
ETA General and the commercial sector accounts for the remaining 40 per cent.
"We expect higher growth in the home sector in the future.
"Window ACs accounts for 70 per cent and split ones for remaining 30 per cent in
the home sector. We see immense growth potential in the split AC segment.

10. 10
. CORPORATE HISTORY OF FUJITSU GENERAL
 1936 -
Established as Yaou Shoten Ltd. The company moves from the manufacture of
radios, loud speakers, electric phonographs, etc. into the manufacture of home
electrical appliances
 1955 -
Company named changed to Yaou Denki Ltd. Kawasaki factory (now company
headquarters) built. Company listed on the Tokyo Stock Exchange
 1960 -
The X-line, a 14-inch TV in a new design, introduced
 1964 -
General Denshl Kogyou (now Fujitsu General Electronics Ltd.) established In
Ichinoseki City, lwate Prefecture
 1965 -
Polar region TV system installed on the Antarctic observation vessel Fuji
 1966 -
Company name changed to General Ltd.
 1967 -
Shinjo Denki Ltd. (Shinjo City, Yamagata Prefecture: now Shinjo Fujitsu General
Ltd.) established
 1969 -
Capital investment to Taiwanese home appliance manufacturer, Taisei Industry
Co., Ltd. (predecessor of current Fujitsu General (Taiwan) Co., Ltd.)
 1971 -
Easy to install "min min" cassette air conditioner introduced
Sales network formed in Middle East and Africa, air conditioner exports to the
region launched
 1974 -
Shichinohe City, Aomori Prefecture air conditioner motor factory (now Aomori
business office) built, begins operation
 1975 -
Sales network formed in Asia, exports to the region launched
 1976 -
North America affiliate Teknika Electronics Co. (now Fujitsu General America,
Inc.) established

11. 11
1977 –
Europe sales company affiliate Telethon Electro (U.K.) Co., Ltd. (now Fujitsu
General (U.K.) Co., Ltd.) established Chubu General air conditioner factory (now
Hamamatsu business office) completed, manufacturing of room air conditioners
and heat exchangers for export markets launched
 1978 -
Australia sales company affiliate General Color Pty Ltd. (now Fujitsu General
(Aust.) Pty Ltd.) established Europe sales company affiliate GCJ Electro (Europe)
GmbH. (now Fujitsu General (Euro) GmbH) established
 1980 -
South America affiliate sales company Genebras Electronica Ltda. (now Fujitsu
General does Brasil Ltda.) established
 1982 -
First wireless analog taxi dispatching system delivered
 1984 -
Capital and business alliance with Fujitsu Ltd.
 1985 -
Named changed to Fujitsu General Ltd.
 1986 -
First electronic fire prevention emergency information system delivered
Research laboratory at company headquarters completed
 1991 -
Thailand air conditioner manufacturing company Fujitsu General (Thailand) Co.,
Ltd. established The "Mighty Compact" mini air conditioner with lambda heat
exchanger introduced
 1993 -
Japan's first 21-inch full-color monitor with a plasma display panel introduced
 1994 -
Shanghai, China air conditioner manufacturing affiliate Fujitsu General (Shanghai)
Co., Ltd. established
 1996 -
World's first 42-inch color plasma display introduced
 1997 -
Fujitsu General EMC Laboratory, a radio interference measurement and consulting
company, established Sales company Fujitsu General (Asia) Pte. Ltd. established
in Singapore

12. 12
 1998 -
Air conditioner motor manufacturing company FGA (Thailand) Co., Ltd. Establish
in Thailand New Zealand affiliate sales company Fujitsu General New Zealand
Ltd. Established Middle East and Africa affiliate sales company Fujitsu General
(Middle East) Fze. established
 1999 -
Fujitsu General Engineering (Thailand) Co., Ltd. established in Thailand,
strengthening air conditioner development and technological capability
 2000 -
Air conditioner manufacturing and sale technical partnership with India's ETA
General Private Ltd. Signed Home electronic appliance recycling business Fujitsu
Eco cycle Ltd. established
 2001 -
Affiliate Institute of Air-Conditioning Technology LTD. established at Kawasaki
headquarters
 2002 -
Taiwan local sales affiliate Fujitsu General (Taiwan) Co., Ltd. established
First digital wireless disaster prevention administration (broadcast) system
delivered Fujitsu General receives the first Emmy ever awarded in the PDP field
for contributions made by its plasma display technology to the broadcasting
industry (visual communication business ends in March 2008)
 2003 -
“Norcia” air conditioner with the world's first automatic self-cleaning filter system
introduced TP (total productivity) campaign launched Motor business F.G.L.S.
Electric Co., Ltd. established in partnership with China's Little Swan Group
 2005 -
Air conditioner technology building completed at Fujitsu General (Shanghai) Co.,
Ltd., strengthening development and technological capability
VRF system (480 indoor units) installed the Russian Duma in Moscow
1189 indoor VRF units installed at luxury hotel in Jakarta, Indonesia
 2006 -
VRF air conditioner manufacturer, sale, and service company Fujitsu General
Central Air-conditioner (Wuxi) Co Ltd. established in China .China local sales
affiliate Fujitsu General Orient International Electronics Sales (Shanghai) Co., Ltd.
established
 2007 -
Air conditioner technology building completed on Main Office grounds
Completion of the air conditioner technology building puts in place a large-
capacity test facility, which, together with the upgrading of the small-capacity air
conditioner test facility in October 2005, greatly enhances development capability

13. 13
across the entire range of air conditioner, from small-capacity to large-capacity
units
2008 –
for an in-house production facility of compressors 60 meter high test tower for
VRF air conditioners completed at Main Office
 2009 -
Relocation of Fuji Eco cycle Ltd. to the premise of Hamamatsu Business Office
decided Construction of new factory begins (operation scheduled to start in April,
2010)
Operation of compressorfactory in the premise of FGA (Thailand) Co., Ltd. begins
 2011 -
Released the Z/S series Norcia which is equipped with power usage management
functions that use the world's first radio frequency(RF) remote control
The "LT/LU series", slim line air conditioners for overseas markets, was awarded
both the "2012 if product design award" and "red dot award: product design 2012"
held in Germany
 2012 -
Added cooling and heating simultaneous operation type VR-II series to multi air
conditioning system for buildings “AIRSTAGE” FG (Euro) established Moscow
Representative Office Established “TCFG Compressor (Thailand) Co., Ltd.”, a
compressor manufacturing joint venture in Thailand
A 72.8 centimeter wide by 25 centimeter high Norcia-S air conditioner, the
industry's most compact, introduced New factory completed by Fujitsu General
Central Air-conditioner (Wuxi) Co., Ltd. begins operation, greatly enhancing VRF
air conditioner production capacity Fujitsu General independently develops a 2-
cylinder rotary compressor for medium- and large-capacity air conditioners.
Construction begins at the FGA (Thailand) Co., Ltd. factory

14. 14


15. 15
How Air Conditioners Work
 A window air conditioner unit implements a complete air conditioner in a
small space. The units are made small enough to fit into a standard window
frame. You close the window down on the unit, plug it in and turn it on to get
cool air. If you take the cover off of an unplugged window unit, you
 find that it contains:
 A compressor
 An expansion valve
 A hot coil (on the outside)
 A chilled coil (on the inside)
 Two fans
 A control unit
 The fans blow air over the coils to improve their ability to dissipate heat (to the
outside air) and cold (to the room being cooled).
 When you get into larger air conditioning applications, it’s time to start looking
at split system units. A split system air conditioner splits the hot side from the
cold side of the system, as in the diagram below.
 The cold side, consisting of the expansion valve and the cold coil, is generally
placed into a furnace or some other air handler. The air handler blows air
through the coil and routes the air throughout the building using a series of
ducts. The hot side, known as the condensing unit, lives outside the building
 The unit consists of a long, spiral coil shaped like a cylinder. Inside the coil is
a fan, to blow air through the coil, along with a weather resistant compressor
and some control logic. This approach has evolved over the years because it's
low cost, and also because it normally results in reduced noise inside the house
(at the expense of increased noise outside the house). Other than the fact that
the hot and cold sides are split apart and the capacity is higher (making the
coils and compressor larger), there's no difference between a split system and a
window air conditioner.
 In warehouses, large business offices, malls, big department stores and other
sizeable buildings, the condensing unit normally lives on the roof and can be
quite massive. Alternatively, there may be many smaller units on the roof, each
attached inside to a small air handler that cools a specific zone in the building.
In larger buildings and particularly in multistory buildings, the split system
approach begins to run into problems. Either running the pipe between the
condenser and the air handler exceeds distance limitations (runs that are too
long start to cause lubrication difficulties in the compressor), or the amount of

16. 16
duct work and the length of ducts becomes unmanageable. At this point, it's
time to think about a chilled water system.

17. 17
 (R-410A, R-22, R-290, R-134A) gas used for Air Conditioner
While growing up in the 1990s I used to hear a lot about CFCs (or
chlorofluorocarbons) and their involvement in depletion of ozone layer.
There were talks that all the refrigerants that cause environmental harm will
be phased out. But as the years passed by, the thought of checking if a
refrigerator or air conditioner that is being purchased has environmentally
friendly refrigerant or not, vanished, as the presumption was that the CFCs
have been phased out and we only get environmentally friendly refrigerants
these days. But is that true? Or do we really care? In this article we will look
at various refrigerants that are used in air conditioners and refrigerators that
are available in Indian market.
 What is a refrigerant?
A refrigerant is a fluid that is used in air conditioners and refrigerators, to
take heat from the contents of refrigerator or the room (in case of ACs) and throw
the heat out in the atmosphere. A refrigerant undergoes phase changes from a
liquid to gas (on absorbing heat) and back to liquid (when a compressor
compresses it). The choice of ideal refrigerant is made based on: it’s favorable
thermodynamic properties, non-corrosive nature and safety (non-toxic and non-
flammable). Although many fluids can be used to act as refrigerant, but in 20th
century, CFCs became the most popular refrigerants.

18. 18
 What is a split air conditioner?
The most common residential split system air conditioner is an air conditioning
unit made up of two units —an outside unit, the compressor, and an inside air
outlet unit, usually referred to as the “wall hung head unit”. The two units are
connected by pipes that carry refrigerant. An alternative to the standard unit is
them split system, which has multiple indoor units connected to a single outdoor
unit. A split system air conditioner can be used for cooling and heating

19. 19
 What is window air conditioner
Window air conditioner is sometimes referred to as room air conditioner as well. It
is the simplestform of an air conditioning system and is mounted on windows or
walls. It is a single unit that isassembled in a casing where all the components are
located.
This refrigeration unit has a double shaft fan motor with fans mounted on both
sides of the motor.One at the evaporator side and the other at the condenser side.

20. 20
 What is central air conditioner
Central air conditioning is a method of structural cooling in which a centralized
unit cools and dehumidifies air before circulating it throughout a building. This is
in direct contrast with systems that rely on individual units in rooms or suites of
rooms. Central air, as it is also known, is often bundled with a heating system, as
both rely on similar amounts of electrical power and ductwork to distribute cooled
or heated air. This type of air conditioning is generally seen in large structures, or
in homes in extremely hot, humid climates.

21. 21
 What is Packaged Air Conditioners
The window and split air conditioners are usually used for the small air
conditioning capacities up to 5 tons. The central air conditioning systems are used
for where the cooling loads extend beyond 20 tons. The packaged air conditioners
are used for the cooling capacities in between these two extremes. The packaged
air conditioners are available in the fixed rated capacities of 3, 5, 7, 10 and 15 tons.
These units are used commonly in places like restaurants, telephone exchanges,
homes, small halls, etc.
As the name implies, in the packaged air conditioners all the important components
of the air conditioners are enclosed in a single casing like window AC. Thus the
compressor, cooling coil, air handling unit and the air filter are all housed in a
single casing and assembled at the factory location. Depending on the type of the
cooling system used in these systems, the packaged air conditioners are divided
into two types: ones with water cooled condenser and the ones with air cooled
condensers. .

22. 22
VOLTAS
Overview & Full Specifications of Voltas Executive 1.5 Ton 5 Star
AC:-
The Voltas Executive 1.5 Ton 5 Star AC is a stylishly designed split AC that can
make you enjoy chill air even during sultry summer’s season. This AC will be a
wonderful addition to your home as it is bestowed with a stunning look and
fantastic features.
Capacity:
This AC has a cooling capacity of 1.5 ton. It is an ideal choice for homes to keep
the heat of summer at bay.
Design:
This split AC looks great and stylish with a combination of scarlet red and white
color. It is designed stylishly
With an indoor unit having a dimension of 940 x 298 x 200mm and a gross weight
of 15.5kg, and an outdoor Unit having a dimension of 840 x 540 x 300mm and a
gross weight of 39.5kg. It is loaded with powerful rotary compressor.
Air Filters:
This AC comes with many useful filters that include Antirust filter, Catching
Filter, Arcaro Bacterium (Red) filter, Silver Ion filter, and Vitamin filter.
Controls:
This split AC has a LED panel display as well as a remote control with night glow
buttons.

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Speed of Cooling:
This AC will definitely meet your cooling requirements quickly as it is using high
EER Rotary Compressor and Turbo cooling method.
Sleep Mode and Timer:
This Voltas Executive Split AC is equipped with both sleep mode and On/Off
Timer features.
Voltas Executive 1.5 Ton 5 Star AC Specs
Capacity: 1.5 Ton(s)
BEE Rating: 5 Star
Noise Level Indoor: 48DB
Anti-Fungus: Yes
Timers: Yes
Auto Restart: Yes
Sleep Mode: Yes
Remote Control: Yes
Air Swing: Yes
Color: White
Tonnage: 1.5

24. 24
LG
Overview & Full Specifications of LG LSA5AU5A 1.5 Ton Split AC
The LG LSA5AU5A 1.5 Ton Split AC is an AC which is loaded with a lot of
features. One of the main highlights of this AC is the Himalaya cool and monsoon
comfort features for the benefits of the right kind of cooling based on the climatic
conditions. It also has the E saver mode that helps to give you a faster cooling
without it being heavy on your bills.
Capacity:
The split AC has a 1.5 ton capacity.
Design:
This split AC is a sleek designed AC which can be mounted on the wall.
Controls: The LG split AC has a LCD type wireless remote which comes along
with night glow buttons. You also have all the preset modes present on the remote
for easier selection.
Air Filters:
The air filters of the AC have a dual protection and comes along with a 3M micro
protection filter.
Speed of Cooling:
This Split AC air circulation of 1600 CFM.
Noise Level:
The indoor noise level is 36 DB.
Settings:
In the AC, you have various kinds of settings that will suit your needs. Apart from
the 4 way swing which goes up and down and side to side, sleep mode, the
Himalaya cool mode as well as the Monsoon comfort mode, you also have the
automatic on and off timer and the speed and fan setting.
Other Features:

25. 25
The indoor dimensions of the LG LSA5AU5A 1.5 Ton Split AC are 1090 x 300 x
218 mm and weighs 13 kg .The outdoor unit of the AC has dimensions of 870 x
655 x 322 mm with a weight of 46 kegs.
Energy Ratings:
The LG LSA5AU5A 1.5 Ton Split AC has a 5 star rating and even though it offers
a variety of cooling options, it consumes less electricity but faster and effective
cooling at any point of time.
LG LSA5AU5A 1.5 Ton Split AC Specs
Capacity:
1.5 Ton(s
BEE Rating: 5 Star
AC Type: Split
Usage: Home
Warranty: 1 Year(s)
Features: 3M Micro Protection Filter, Auto Clean,
Himalaya Cool, Monsoon Comfort, Night
Glow Remote Button
Noise Level Indoor: 36 DB
Timers : Yes
Auto Restart: Yes
Sleep Mode: Yes
Remote Control: Yes
Air Swing: Yes
Color: Yes
Dimension: 1090x218x300
Weight: 13

26. 26
SAMSUNG
Overview & Full Specifications of Samsung AR18JC2HATP 1.5 Ton
Split AC:-
The Samsung AR18JC2HATP 1.5 Ton Split AC uses a very low voltage and hence
you can use it to keep your home cool all summer without having to worry about
high electricity bills. The AC uses a multijet plus technology which has an
enlarged heat exchange surface. This helps to cool the room faster.
Capacity:
The Samsung AR18JC2HATP has a 1.5 tons capacity.
Design:
This Samsung AC is well suited for the modern day décor and has a lovely floral
pattern on it. It is a wall mount unit and does not occupy any space.
Controls:
The AC has a wireless remote to control operations. The up and down airflow
movement of the Samsung AR18JC2HATP is automatic. The air flow control of
the AC is in four steps with an optimal single blade. Theturbo cooling technology
does a very quick cooling of the room.
Air Filters:
The Full HD air filter gives an improved filtration and fresh clean air. The
antibacterial filter keeps microorganisms and dust particles out. The filter is easy to
remove and washing will clean it out. This ensures that it always works effectively.
With the selfcleaning option the Samsung AR18JC2HATP does not allows
moisture to remain inside the AC wet heat exchanger.

27. 27
Speed of Cooling:
The air circulation of this Samsung split AC is 14 m3 per minute and it has a
cooling capacity of 4.9 kW.
Noise Level:
The Samsung AR18JC2HATP has a 44/32 dB (high/low) indoor noise level and a
54 dB outdoor sound power.
Settings:
The AC has an on/off beep sound. The dehumidification setting helps to remove
any excess humidity in the room. The display panel light can be turned off during
the night. The user can set the timer for the AC
operations.
Other Features:
The dimensions of the Samsung AR18JC2HATP are W890mm x H285mm x
D251mm and it weighs 9.6 kg. The AR18JC2HATP AC uses a rotary compressor
with a R22 refrigerant type. Samsung gives a 5 year warranty on the multi jet plus
condenser and a 1 year manufacturer’s warranty on the AC. The auto restart option
the Samsung AR18JC2HATP ensures that the AC will start after a power failure.
Energy Ratings:
The Samsung AR18JC2HATP Split AC has a 2 star energy rating. It has an energy
efficiency rating of 3.01.
Samsung AR18JC2HATP 1.5 Ton Split AC Specs
Capacity:
1.5 Ton(s
BEE Rating: 2 Star
AC Type: Split
Usage Home

28. 28
Warranty: 1 Year(s)
Features Auto Clean, Full HD Filter, Multi-jet Plus
Technology, Triple Protector,
Turbo Cooling 36 DB
Noise Level Indoor: 44 DB
Noise Level Outdoor : 54 DB
Anti-Fungus: Yes
Timers: Yes
Auto Restart: Yes
Sleep Mode: Yes
Remote Control: Yes
Air Swing: Yes

29. 29
O GENERAL
Overview & Full Specifications of O General ASGA18ACT 1.5 Ton AC
Overview: These extreme machines incorporate futuristic technologies, to give you
powerful cooling and power savings. Earning them five star ranking by the Bureau
of Energy Efficiency India (BEE),a rating accorded only to the crème de la crème
among air conditioners. High-end features like an apple catching filter and ion
Deodorization filter give you clean, fresh air.
O General ASGA18ACT 1.5 Ton AC
Capacity:
1.5 Ton(s
BEE Rating: 3 Star
AC Type: Split
Usage Home
Warranty: 1 Year(s)
Features Auto Swing Louver auto Shut Flaps,
Automatic Air Flow Adjustment,
High Efficiency, Multi Airflow, Negative

30. 30
Air Ions Deodorizing Filet
Noise Level Outdoor: 47 DB
Noise Level Outdoor 36 DB
Dehumidification: Yes
Anti-Fungus: Yes
Timers: Yes
Auto Restart: Yes
Sleep Mode: Yes
Remote Control: Yes
Catching Filter: Yes
Color: Silver, White
Gas Eco friendly R-410
Tonnage: 1.5
Dimension: 1120x220x320
Air Swing: Yes

31. 31
Swot analysis
ETA GENERAL
Parent company name ETA GROUP
Category Electro mechanical equipment, Air
conditioning
Sector Consumer Electronics
Tagline/ Slogan
USP Reliable service and vast distributor
network
STP
Segment Electro mechanical projects,
engineering, cooling
Solutions
Target Group Construction businesses, middle &
upper class
Individuals
Positioning All air conditioner (for ACs business)
SWOT Analysis
Strength 1. O general is world largest air conditioning
company
2. Sustained growth in revenue and
profitability
3. Leader in terms of market share in the
cooling
products segment
4. Rated among the top on Brand Equity Index
the highest among all ‘pure AC’ brands.
5. Creative R&D and marketing in the cooling
solutions business
Weakness 1.Decreasing operating profit over the past
years is a Concern
2.Dependence on copper for electromechanical
Projects(while copper prices are rising) keeps
the profit margin lower.

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Opportunity 1.Recovering construction market in Middle
East
2.Growing demand for yarn in domestic and
global markets leading to increased sales
3.Low market penetration in India’s AC
industry implies huge potential for growth
4. Increasing demand for ACs in tier2,3
Cities and towns.
Threats 1. Sluggish economy and exchange rate
fluctuations playing spoilsport.
2.Increased competition from Japanese brands
in cooling products
3.Apparent climactic shift towards shorter
summers
(more sales during summer) especially in North
India.
Competition
Competitors 1.Samsung
2.LG
3.Voltas
4. O general

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How to rate air conditioners
Constar Blue commissions Colmar Brinton to regularly survey 3,000 Australian
consumers across a range of categories to measure and track customer satisfaction.
The outcomes reported are the results from customers within the survey group who
have purchased an air conditioner in the last two years in this case, 587
Australians.
Each brand must have received at least 30 responses in order to be included.
Results are comparative and it should be noted that brands receiving three stars
have still achieved a satisfaction measure of at least
Six out of 10. Not all brands available in the market have been compared in this
survey.
Air Conditioner Brand Reviews
Brand Overall
satisfaction
Value of
money
reliability price After
sale
service
Quility
Fujitsu
General
***** ***** ***** ***** *** *****
Daikin **** ***** **** **** **** *****
Voltas ***** ***** ***** **** ***** *****
Mitsubishi
Electric
***** ***** ***** ***** ** ****
Panasonic **** ***** **** **** ***** *****
LG **** **** ***** **** ***** *****
Samsung ***** **** **** **** ***** ****

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Objective of research
The main objective is to analyze current scenario of the market in
consumer durable sector with the special reference to the main competitors of ETA
General Air Condition and the position of O General Air Conditioner in the
market.
And the secondary objective is to know that how consumers and dealers are
satisfied with the services which are provided to them.
SIGNIFICANCE OF RESEARCH
“All progress is born of inquiry. Doubt is often better than the over confidence, for
it Leads to inquiry & inquiry to invention.” This is a famous Hudson quote in
context of which the significance of research can well be understood.
1. Research includes scientific & inductive thinking & it promotes the
development of the logical basis of thinking organization.

35. 35
2. The role of research is in several fields of applied economics, whether related to
business or to the economy as whole, has greatly increased in Modern times.
3. Research provides the basis for nearly all the government policies in our
country.
4. Research has it special significance in solving various operations & planning
problems of business & industries.
5. Research is equally importance for social scientists in studying social
relationship & In seeking answers to various social problem.

36. 36
DATA ANALYSIS METHOD
(PROJECT RESEARCH TYPE)
The project research type is DESCRIPTIVE RESEARCH TYPE in which I know
what I have to measure & also the adequate method for measuring it along clear-
cut definition of “population” I wanted to study.
Since the aim was to obtain complete & accurate information in the said studies,
the procedure to be used was also planned.
Following are the steps to be followed while carrying out diagnostic research
studies
1. Formulating the objective of the study (what the study is about & why is it being
made)
2. Designing the methods of data collection
3. Selecting the sample
4. Collection the sample

37. 37
5. Processing & analyzing the data
6. Reporting the finding
DATA SOURCES
Primary data
Primary data is the information collected for research purpose at hand.
Primary data was collected through an interview with the help of a structured
Questionnaire, which contained queries that were relevant to the purpose of the
Study as well as pertinent; industry related questions. The present study
Questionnaire makes use of both open ended and close ended questions.
Secondary data
Secondary data is the information which already exists. Secondary data
Collected from journals, magazines, books etc.
The secondary data for this research was obtained from textbooks, brochures
And internet. Very little research specific data was available, hence much

38. 38
Emphasis was given to primary data.
RESEARCH APPROCH
Survey method was adopted in order to collect the primary data required for the
Study.
RESEARCH INSTRUMENT
Questionnaire was designed with open-end close-end questions. The questionnaire
was designed in such a manner so as to cater to all the areas and aspects the study.
SAMPLING PLAN
1. SAMPLING PROCEDURE: RANDOM SAMPLING
2. SAMPLING SIZE: 30 RESPONDENT
3. GEOGRAPHICAL COVERAGE: Ghaziabad
4. DURATION OF THE SURVEY: 1.5 month
DATA ANALYSIS

39. 39
Logical analysis of data is done through tables, frequencies and percentages have
been worked out and also some other statistical tools like correlation and
regression is also done.

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QUESTIONAIRE
1. Which brand of air conditioner is most selling in your shop?
(A) O GENEREAL ( ) (b) SAMSUNG ( )
(c) LG ( ) (d) VOLTAS ( )
10%
35%
30%
25%
1. Which brand of air conditioner is most selling
in your shop?
1 O GENERAL 2 VOLTAS
3 LG 4 SAMSUNG

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2. Which company provides you better promotional scheme?
(a) SAMSUNG ( ) (b) LG ( )
(c) O GENERAL ( ) (d) VOLTAS ( )
15%
35%
10%
40%
2. Which company provides you better promotional
scheme?
1 VOLTAS
2 LG
3 O GENERAL
4 SAMSUNG

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3. What company provides you more for the advertisement of air condition?
(a) PAMPHLETS ( ) (b) HOARDINGS ( ) (c) DANGLERS ( )
(d) IF OTHER PLEASES SPECIFIES: -Hoarding is more useful advertising because consumer is
consider more -------------------------------------------------------
25%
45%
20%
10%
3. What company provides you more for the
advertisement of air conditioner?
1 PAMPHLETS
2 HOARDINGS
3 DANGLERS
4 OTHER

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4. Which type of air conditioner is mostly preferred by the customer?
(a) SPLIT-AC ( ) (b) WINDOW-AC ( )
(c) TOWER-AC ( ) (d) CASSETTE-AC ( )
60%
25%
10%
5%
4. Which type of air conditioner is mostly
preferredby the customer
1 SPLIT-AC
2 WINDOW-AC
3 SSETTE-AC
4 TOWER-AC

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5. In future if you will sell the air conditioner then which brand you will prefer?
(a) O GENERAL ( ) (b) SAMSUNG ( )
( c) LG ( ) (d) VOLTAS ( )
45%
20%
10%
25%
In future if you will sell the air conditioner then
which brand you will prefer
1 O GENARAL
2 SUMSUNG
3 LG
4 VOLTAS

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6. Please Rate.
S.NO.
FEATURES
BRANDS LG SAMSUNG
O GENERAL
VOLTAS
1 BRAND IMAGE **** *****
*****
****
2 PRODUCT QUALITY **** *****
*****
****
3 PRICE *** ****
*****
****
4 PRODUCT RANGE **** ****
****
****
7. Which brand of air conditioner is firstly preferred by the customers & why?

46. 46
(a) O GENERAL ( ) (b) LG ( )
(c) SAMSUNG ( ) (d) VOLTAS ( )
Please Specify.
According to data LG service is good that we will preferred to LG air-conditionr
… …………………………………………………………………………………
8. Which distributer of air conditioner provides you better service?
6%
29%
18%
47%
7.Which brand of air conditioner is firstly
preferredby the customers& why?
1 O GENERAL
2 LG
3 SAMSUNG
4 VOLTAS

47. 47
(a) LG ( ) (b) SAMSUNG ( )
(c) VOLTAS ( ) (d) O GENERAL )
9. Do you get quickly informed about the new schemes?
35%
20%
30%
15%
8. Which distributer of air conditioner provides
you better service?
1 LG
2 SAMSANG
3 VOLTAS
4 O GENERAL

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(a) YES ( ) (b) NO ( )
10. Customer schemes help in increase the sale of product?
65%
35%
9. Do you get quicklyinformed about the
new schemes?
1 YES
2 NO

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(b) YES ( ) (b) NO ( )
11. Any customer schemes currently run by different brands?
BRAND SCHEMES
1 O GENERAL
2 VOLTAS
3 LG
4 SAMSUNG
12. Level of satisfaction, if satisfied.
45%
55%
10. Customer schemes help in increase the
sale of product?
1 YES
2 NO

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a. Highly Satisfied ( ) b. Satisfied ( )
c. Delighted ( ) d. Dissatisfied ( )
e. Highly dissatisfied ( )
60%
40%
11. Any customer schemes currently run by
different brands?
1 Highly Satisfied
2 Satisfied
3 Delighted
4 Dissatisfied
5 . Highly dissatisfied

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 PERSONAL DETAILS:
NAME……………………………………………………………….
ADDRESS………………………………………………………………...
PHONE NO………………………………………………………………

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Finding
 Only 10% of demand is fulfilled by O general air conditioner .
 Reason is that it is not properly advertised.
 O General sale split and window air conditionor and its mantened
demand the split is its most becouse according to data we find
split air-conditnor is more demanded.
 if batter cost service can be provide
 Selling is good among all it cost , who have bouget O general
are satisfied.
 According to data O gerneral not provide good service
 According to data O General have not new sceam for sale so
dimand is affected and o general rateing is good for product and
brand image but price range is high and product range is short

53. 53

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