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Intrapreneurship: How Large Companies
Can Move at the Speed of a Startup
Introduction
Why do large companies struggle to keep up with smaller organizations?
Established companies are being disrupted faster than ever before … 75% of the S&P 500 will be replaced
by 2027 (Academy for Corporate Entrepreneurship). According to Accenture, 93% of executives continue to
regard their company's long-term success to be dependent on its ability to innovate … but at the same
time less than one out of five (18%) believe their own innovation strategy is delivering a competitive
advantage.
The American Heritage Dictionary defines “Intrapreneur” as: "A person within a large corporation who
takes direct responsibility for turning an idea into a profitable finished product through assertive risk-
taking and innovation.”
Webinar attendees will learn about:
• Making innovation part of corporate culture.
• Demystifying the barriers to successful corporate entrepreneurship (or intrapreneurship)
• Intrapreneurship@IBM: Unlocking how this program works including a key program called “8 Minute
Pitch” which is designed to accelerate new offerings to market, leverage new business models and
beyond.
• Real World Example: How IBM Watson Health is bringing their latest healthcare initiative to market
using an accelerated and iterative innovation process.
Speaker: Craig Rhinehart, IBM Intrapreneurship Leader, IBM
Moderator: Hector Del Castillo, Product Management Consultant, Bold PM
About Craig Rhinehart
Craig Rhinehart is the Director, Watson Health Innovation and Market Development. He also founded and
leads IBM’s intrapreneurship efforts through the Intrapreneurship@IBM program and community.
He has more than 30 years of experience as an executive bringing innovative solutions to market in
healthcare, government, media/entertainment and other industries as both entrepreneur and
intrapreneur.
He came to IBM through the 2006 acquisition of FileNet, where he served as Vice President of Product
Marketing. Over the years, he has been involved with 8 acquisitions totaling over $2 billion.
Craig writes and speaks about intrapreneurship, healthcare and innovation. He is considered an expert in
managing unstructured data as well as related technologies such as cognitive computing, enterprise
content, big data, analytics and case/care management.
He currently volunteers as a mentor to veterans and young entrepreneurs through several private and
university led programs.
To learn more about Craig Rhinehart, visit CraigRhinehart.com. Follow Craig on Twitter @CraigRhinehart.
Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging topics for
executives, managers and business leaders.
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @BoldPMG
Additional Information
Topic: “Intrapreneurship: How Large Companies Can Move at the Speed of a Startup”
Slideshare: http://bit.ly/bldpmi0630
Summary: http://bit.ly/bldpmis0630
If you like this content, be sure to like it and share it with others.
Become a Master Webinar Producer
Our friends at WebAttract are offering a 10% discount on their WebinarReady training courses to BoldPM
Insights followers. 100% money back guarantee if you don’t get the results you want. The limited time
special discount code to use is VIPBoldPM. Offers expires July 1st. Learn More: http://bit.ly/1o9vW4K.
Product Marketing and Management Courses
These courses from the 280 Group will help you understand the product life cycle, documents,
methodologies, and best practices used by exceptional product leaders. The instructor will share
experiences and case studies so you can use that knowledge to become a more successful product leader.
3 Reasons Why You Should Register
• Learn and demonstrate a thorough understanding of theoretical and practical Product Management
and Marketing concepts, principles and terminology
• Establish additional credibility with your executives, senior managers and peers
• Stand out from the crowd when looking for your next job opportunity
Certified Product Manager Exam Intensive Prep
Course
Dates: Dec 5-6, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpm1216
Certified Product Marketing Manager Exam
Intensive Prep Course
Dates: Dec 7-8, 2016
Location: Launch Workplaces, Tysons, VA
Learn more: http://bit.ly/cpmm1216
BoldPM Insights Webcast Series
Actionable business intelligence for executives, managers and leaders
• 9 Things Exceptional Product Leaders Do Differently
Thu, Jul 14, 1:00 - 2:00 p.m. EDT
• Accelerating the Digitization of Your Business
Thu, Jul 28, 1:00 - 2:00 p.m. EDT
Sign up or learn more here: bit.ly/boldpmwebcasts

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Summary: Intrapreneurship: How Large Companies Can Move at the Speed of a Startup

  • 1. Intrapreneurship: How Large Companies Can Move at the Speed of a Startup Introduction Why do large companies struggle to keep up with smaller organizations? Established companies are being disrupted faster than ever before … 75% of the S&P 500 will be replaced by 2027 (Academy for Corporate Entrepreneurship). According to Accenture, 93% of executives continue to regard their company's long-term success to be dependent on its ability to innovate … but at the same time less than one out of five (18%) believe their own innovation strategy is delivering a competitive advantage. The American Heritage Dictionary defines “Intrapreneur” as: "A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk- taking and innovation.” Webinar attendees will learn about: • Making innovation part of corporate culture. • Demystifying the barriers to successful corporate entrepreneurship (or intrapreneurship) • Intrapreneurship@IBM: Unlocking how this program works including a key program called “8 Minute Pitch” which is designed to accelerate new offerings to market, leverage new business models and beyond. • Real World Example: How IBM Watson Health is bringing their latest healthcare initiative to market using an accelerated and iterative innovation process. Speaker: Craig Rhinehart, IBM Intrapreneurship Leader, IBM Moderator: Hector Del Castillo, Product Management Consultant, Bold PM About Craig Rhinehart Craig Rhinehart is the Director, Watson Health Innovation and Market Development. He also founded and leads IBM’s intrapreneurship efforts through the Intrapreneurship@IBM program and community. He has more than 30 years of experience as an executive bringing innovative solutions to market in healthcare, government, media/entertainment and other industries as both entrepreneur and intrapreneur. He came to IBM through the 2006 acquisition of FileNet, where he served as Vice President of Product Marketing. Over the years, he has been involved with 8 acquisitions totaling over $2 billion. Craig writes and speaks about intrapreneurship, healthcare and innovation. He is considered an expert in managing unstructured data as well as related technologies such as cognitive computing, enterprise content, big data, analytics and case/care management. He currently volunteers as a mentor to veterans and young entrepreneurs through several private and university led programs. To learn more about Craig Rhinehart, visit CraigRhinehart.com. Follow Craig on Twitter @CraigRhinehart.
  • 2. Become a Speaker Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging topics for executives, managers and business leaders. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @BoldPMG Additional Information Topic: “Intrapreneurship: How Large Companies Can Move at the Speed of a Startup” Slideshare: http://bit.ly/bldpmi0630 Summary: http://bit.ly/bldpmis0630 If you like this content, be sure to like it and share it with others. Become a Master Webinar Producer Our friends at WebAttract are offering a 10% discount on their WebinarReady training courses to BoldPM Insights followers. 100% money back guarantee if you don’t get the results you want. The limited time special discount code to use is VIPBoldPM. Offers expires July 1st. Learn More: http://bit.ly/1o9vW4K. Product Marketing and Management Courses These courses from the 280 Group will help you understand the product life cycle, documents, methodologies, and best practices used by exceptional product leaders. The instructor will share experiences and case studies so you can use that knowledge to become a more successful product leader. 3 Reasons Why You Should Register • Learn and demonstrate a thorough understanding of theoretical and practical Product Management and Marketing concepts, principles and terminology • Establish additional credibility with your executives, senior managers and peers • Stand out from the crowd when looking for your next job opportunity Certified Product Manager Exam Intensive Prep Course Dates: Dec 5-6, 2016 Location: Launch Workplaces, Tysons, VA Learn more: http://bit.ly/cpm1216 Certified Product Marketing Manager Exam Intensive Prep Course Dates: Dec 7-8, 2016 Location: Launch Workplaces, Tysons, VA Learn more: http://bit.ly/cpmm1216 BoldPM Insights Webcast Series Actionable business intelligence for executives, managers and leaders • 9 Things Exceptional Product Leaders Do Differently Thu, Jul 14, 1:00 - 2:00 p.m. EDT • Accelerating the Digitization of Your Business Thu, Jul 28, 1:00 - 2:00 p.m. EDT Sign up or learn more here: bit.ly/boldpmwebcasts