This document discusses how work and professional identities have changed over time. Traditionally, people's professions could be identified by their distinctive uniforms or outfits, which served both practical and social functions. Now, it is more common to identify people by their cultural or sports interests rather than their occupation. The document explores questions around defining work, mapping existing work cultures, and investigating how brand and personal identities are expressed through work. It outlines a project to research a chosen profession, design an outfit representing it, and present the outfit in a brief "fashion show" to spark discussion around reimagining professional identities.