This document provides information about an upcoming seminar organized by the Drug and Poison Information Centre at Hamdard University in Karachi, Pakistan. The seminar aims to raise awareness about rational medicine use and therapy-related issues. It will address topics like accidental ingestions, adverse drug reactions, drug interactions and costs. The tentative date is October 15th 2014. Sponsorship opportunities are available starting from PKR 10,000. Audiences of 400 are expected from various universities in Karachi. Current sponsors include Brookes Pharmaceuticals and Hamdard Foundation.