An insight into local marketing using the Success and Oasis formulas as a guide to creating and engaging with your audience using your website, social media including Pintrest, blogs and print advertising.
This document provides biographies for three real estate agents on the Kate Peterson team - Kate Peterson, Jeff Peterson, and Duncan Stewart. It also includes statistics on residential real estate prices and days on the market for different property types in South Mississauga over the last 10 years. Kate Peterson expresses optimism about the real estate market in 2012 and confidence that buyers and sellers will have successful transactions.
Recine Team Report
Provider of instant No obligation e-mail updates as soon as homes are listed. Get acess to homes as soon as they aprear on MLS. sign up today. click website to register today
This document provides tips for creating a successful business website organized according to the acronym "SUCCESS". Each letter provides advice such as including strong incentives for visitors to take action, keeping layouts uncluttered and focused, clearly describing offers, conveying the value proposition to customers, extracting useful information from forms, including social sharing options, and sending thank you emails. The overall message is that websites need strong calls to action, clear content, and ways to build relationships with prospects in order to be successful.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
This document provides biographies for three real estate agents on the Kate Peterson team - Kate Peterson, Jeff Peterson, and Duncan Stewart. It also includes statistics on residential real estate prices and days on the market for different property types in South Mississauga over the last 10 years. Kate Peterson expresses optimism about the real estate market in 2012 and confidence that buyers and sellers will have successful transactions.
Recine Team Report
Provider of instant No obligation e-mail updates as soon as homes are listed. Get acess to homes as soon as they aprear on MLS. sign up today. click website to register today
This document provides tips for creating a successful business website organized according to the acronym "SUCCESS". Each letter provides advice such as including strong incentives for visitors to take action, keeping layouts uncluttered and focused, clearly describing offers, conveying the value proposition to customers, extracting useful information from forms, including social sharing options, and sending thank you emails. The overall message is that websites need strong calls to action, clear content, and ways to build relationships with prospects in order to be successful.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Future of Learning for ILPworldwide.orgCraig Rispin
This document provides a summary of key trends in business, technology, and society. It discusses how mobile technology is accelerating and how the mobile internet is ramping up faster than the desktop internet. Education and corporate learning are trending towards more virtual delivery and hybrid models. Gamification and virtual worlds are also discussed as trends changing education and training. The document promotes virtual workshops on mobile app development and networking opportunities.
Utilising mobile to serve loyal customers discusses how mobile technology can be leveraged to improve customer loyalty and experience. Key points include using mobile for self-service, personalization, location-based marketing and payments. A unified mobile experience is proposed to replace disparate customer interactions. Data and analytics are emphasized to understand customer needs and behavior better. Benefits highlighted are enhanced customer relationships through a more engaging experience and targeted communications.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
This document discusses the rise of mobile banking and how it is changing consumer behavior. It notes that mobile banking allows customers to access their accounts and conduct transactions anytime from their mobile devices, saving them time. Usage statistics for Belgium show strong growth in downloads and usage of banking apps. The document recommends that banks offer basic banking services on mobile web as a first step, along with developing native mobile apps and using push notifications to drive customer actions.
This document provides information about Thomas De Vos and his work promoting digital transformation and mobile services. It discusses how mobile is changing consumer behaviors and expectations, driving changes in many industries. Mobile banking is on the rise as consumers value the convenience and control it provides over managing their finances on the go. Statistics on mobile banking app usage in Belgium show it is popular among younger, tech-savvy consumers who also frequently visit branches. The document recommends that companies offer mobile banking through a website as a gateway, along with native apps and push notifications, to meet consumer demand for financial services via their mobile devices.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
Victorian Small Business Festival - technology trends presentation - Craig Ri...BusinessVictoria
This document discusses the rapid growth of mobile computing and the mobile internet. It shows that more people now have mobile internet access than had access to the desktop internet in its early years. Apple has played a leading role in driving mobile internet adoption through products like the iPhone. Within 20 quarters, iPhone and related products had over 85 million subscribers, far surpassing the adoption rates of early desktop internet services. The mobile internet is now larger than the internet was at similar stages of development.
Introduction to the Mobile Web - Webinar by Blue Tangerine SolutionsGreg Bray
This webinar by Greg Bray, President of Blue Tangerine Solutions, introduces small and medium businesses to the mobile Web. Greg explains what a mobile Web site is, how it is different from a traditional Web site, discusses the .mobi domain and gives some tips and resources for getting started creating your first mobile Web site.
For the full recorded presentation, including audio, please visit <a href="http://www.bluetangerinesolutions.com/webinars">www.BlueTangerineSolutions.com/Webinars</a> and click on the View Past Webinars link.
Yoni Kahana is promoting an app called Mingler that creates local social networks at events using mobile phones. The app connects users within 100 meters of each other via Bluetooth to chat and share information without internet costs. The goal is to dominate the mobile ad market by connecting social networks to cellular networks. The company has received funding and partnerships with venues and is targeting the growing mobile advertising and location-based social networking industries.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
A team from SEBRAE helped over 400 entrepreneurs at Campus Party Recife 2012 create business model canvases using the Business Model Canvas methodology over 3 days. The goal was to create over 200 canvases but they exceeded expectations. Both the entrepreneurs and SEBRAE found the process useful to analyze and improve upon business ideas. The event received significant press coverage.
The document summarizes a new business called Appies that aims to provide business services and assets to app developers through a business dashboard. It will generate revenue through sharing revenues with developers. Appies will offer services like media deals, funding opportunities, and acceleration programs to help developers increase their earnings without changing the existing business models between developers and app platforms. The founders have relevant experience in startups and venture capital investing in Brazil.
Usability and user experience the case of skypePaola Cretico
The document reviews Skype's website from a user experience perspective. It identifies several pages that are important to optimize for conversion rates, including the video, help, my account, and small business pages. For each page, it highlights key metrics and user behaviors that would provide insight into conversion rates and identify issues to test and improve. As an example, it suggests testing how users search for business calling options on the small business pages given unclear options that could overwhelm users. The review emphasizes the importance of streamlining options and ensuring the experience does not overwhelm users.
This document discusses the increasingly complex stakeholder ecosystem that brands operate within across multiple online and offline channels. It notes that stakeholders can engage with brands through many intended and unintended touchpoints that collectively shape perceptions of the brand. Additionally, the document argues that most businesses still operate through internal silos between functions like marketing, PR, sales, etc. that inhibit a cohesive customer experience and limit understanding customer needs holistically. Breaking down these silos is presented as important for standing out in commoditized markets by providing a unified brand experience across touchpoints.
Karl Weaver from Gemalto gave a presentation on mobile payment and NFC at Beijing Mobile Monday #35. Some key points:
1) Gemalto is a global leader in SIM cards and has delivered over 1 billion SIM cards. They provide solutions for contactless mobile NFC applications.
2) Early pilots of contactless mobile payment using NFC in places like France showed great consumer satisfaction but wider deployment requires solutions for business models, interoperability standards, and availability of NFC phones.
3) A survey found 70% of smart phone owners use mobile financial services and nearly two-thirds would be interested in a mobile wallet solution, showing consumer demand for mobile payment applications.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
The document discusses the evolution of digital media from a top-down approach to a bottom-up approach. It outlines how media buyers used to treat all audiences the same by buying impressions across many websites (top-down). Now, buyers can analyze audience data to target media to specific profiles and segmentations using APIs to access billions of opportunities (bottom-up). The Media Kitchen advocates starting with rich audience profiles and overlaying appropriate media contexts to those audiences.
The document discusses 9 retailers who won Channel Innovation Awards in 2012 for their achievements in cross-channel retail including sales gains in emerging channels, meeting consumer demands through convenient shopping opportunities, cross-channel marketing, customer recognition, and technology innovations. The winners demonstrated success in integrating the benefits of cross-channel marketing and services for customers across various retail segments including apparel, grocery, and specialty goods. Many of the winners' efforts centered around mobile-oriented technology innovations to improve the customer experience across channels.
Technology Trends in eCommerce 2010 2013Andrew Braun
Below is a presentation I prepared whilst working on the digital roadmap for Coles online, the leading eCommerce grocery business in Australia. It provides a snapshot of some of the key trends facing e-tailers over the coming 12-36 months.
More Related Content
Similar to Local Marketing with the Success Oasis Formulas
Future of Learning for ILPworldwide.orgCraig Rispin
This document provides a summary of key trends in business, technology, and society. It discusses how mobile technology is accelerating and how the mobile internet is ramping up faster than the desktop internet. Education and corporate learning are trending towards more virtual delivery and hybrid models. Gamification and virtual worlds are also discussed as trends changing education and training. The document promotes virtual workshops on mobile app development and networking opportunities.
Utilising mobile to serve loyal customers discusses how mobile technology can be leveraged to improve customer loyalty and experience. Key points include using mobile for self-service, personalization, location-based marketing and payments. A unified mobile experience is proposed to replace disparate customer interactions. Data and analytics are emphasized to understand customer needs and behavior better. Benefits highlighted are enhanced customer relationships through a more engaging experience and targeted communications.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
This document discusses the rise of mobile banking and how it is changing consumer behavior. It notes that mobile banking allows customers to access their accounts and conduct transactions anytime from their mobile devices, saving them time. Usage statistics for Belgium show strong growth in downloads and usage of banking apps. The document recommends that banks offer basic banking services on mobile web as a first step, along with developing native mobile apps and using push notifications to drive customer actions.
This document provides information about Thomas De Vos and his work promoting digital transformation and mobile services. It discusses how mobile is changing consumer behaviors and expectations, driving changes in many industries. Mobile banking is on the rise as consumers value the convenience and control it provides over managing their finances on the go. Statistics on mobile banking app usage in Belgium show it is popular among younger, tech-savvy consumers who also frequently visit branches. The document recommends that companies offer mobile banking through a website as a gateway, along with native apps and push notifications, to meet consumer demand for financial services via their mobile devices.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
Victorian Small Business Festival - technology trends presentation - Craig Ri...BusinessVictoria
This document discusses the rapid growth of mobile computing and the mobile internet. It shows that more people now have mobile internet access than had access to the desktop internet in its early years. Apple has played a leading role in driving mobile internet adoption through products like the iPhone. Within 20 quarters, iPhone and related products had over 85 million subscribers, far surpassing the adoption rates of early desktop internet services. The mobile internet is now larger than the internet was at similar stages of development.
Introduction to the Mobile Web - Webinar by Blue Tangerine SolutionsGreg Bray
This webinar by Greg Bray, President of Blue Tangerine Solutions, introduces small and medium businesses to the mobile Web. Greg explains what a mobile Web site is, how it is different from a traditional Web site, discusses the .mobi domain and gives some tips and resources for getting started creating your first mobile Web site.
For the full recorded presentation, including audio, please visit <a href="http://www.bluetangerinesolutions.com/webinars">www.BlueTangerineSolutions.com/Webinars</a> and click on the View Past Webinars link.
Yoni Kahana is promoting an app called Mingler that creates local social networks at events using mobile phones. The app connects users within 100 meters of each other via Bluetooth to chat and share information without internet costs. The goal is to dominate the mobile ad market by connecting social networks to cellular networks. The company has received funding and partnerships with venues and is targeting the growing mobile advertising and location-based social networking industries.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
A team from SEBRAE helped over 400 entrepreneurs at Campus Party Recife 2012 create business model canvases using the Business Model Canvas methodology over 3 days. The goal was to create over 200 canvases but they exceeded expectations. Both the entrepreneurs and SEBRAE found the process useful to analyze and improve upon business ideas. The event received significant press coverage.
The document summarizes a new business called Appies that aims to provide business services and assets to app developers through a business dashboard. It will generate revenue through sharing revenues with developers. Appies will offer services like media deals, funding opportunities, and acceleration programs to help developers increase their earnings without changing the existing business models between developers and app platforms. The founders have relevant experience in startups and venture capital investing in Brazil.
Usability and user experience the case of skypePaola Cretico
The document reviews Skype's website from a user experience perspective. It identifies several pages that are important to optimize for conversion rates, including the video, help, my account, and small business pages. For each page, it highlights key metrics and user behaviors that would provide insight into conversion rates and identify issues to test and improve. As an example, it suggests testing how users search for business calling options on the small business pages given unclear options that could overwhelm users. The review emphasizes the importance of streamlining options and ensuring the experience does not overwhelm users.
This document discusses the increasingly complex stakeholder ecosystem that brands operate within across multiple online and offline channels. It notes that stakeholders can engage with brands through many intended and unintended touchpoints that collectively shape perceptions of the brand. Additionally, the document argues that most businesses still operate through internal silos between functions like marketing, PR, sales, etc. that inhibit a cohesive customer experience and limit understanding customer needs holistically. Breaking down these silos is presented as important for standing out in commoditized markets by providing a unified brand experience across touchpoints.
Karl Weaver from Gemalto gave a presentation on mobile payment and NFC at Beijing Mobile Monday #35. Some key points:
1) Gemalto is a global leader in SIM cards and has delivered over 1 billion SIM cards. They provide solutions for contactless mobile NFC applications.
2) Early pilots of contactless mobile payment using NFC in places like France showed great consumer satisfaction but wider deployment requires solutions for business models, interoperability standards, and availability of NFC phones.
3) A survey found 70% of smart phone owners use mobile financial services and nearly two-thirds would be interested in a mobile wallet solution, showing consumer demand for mobile payment applications.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
The document discusses the evolution of digital media from a top-down approach to a bottom-up approach. It outlines how media buyers used to treat all audiences the same by buying impressions across many websites (top-down). Now, buyers can analyze audience data to target media to specific profiles and segmentations using APIs to access billions of opportunities (bottom-up). The Media Kitchen advocates starting with rich audience profiles and overlaying appropriate media contexts to those audiences.
The document discusses 9 retailers who won Channel Innovation Awards in 2012 for their achievements in cross-channel retail including sales gains in emerging channels, meeting consumer demands through convenient shopping opportunities, cross-channel marketing, customer recognition, and technology innovations. The winners demonstrated success in integrating the benefits of cross-channel marketing and services for customers across various retail segments including apparel, grocery, and specialty goods. Many of the winners' efforts centered around mobile-oriented technology innovations to improve the customer experience across channels.
Technology Trends in eCommerce 2010 2013Andrew Braun
Below is a presentation I prepared whilst working on the digital roadmap for Coles online, the leading eCommerce grocery business in Australia. It provides a snapshot of some of the key trends facing e-tailers over the coming 12-36 months.
Similar to Local Marketing with the Success Oasis Formulas (20)
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2. The Success Oasis
The Success Oasis presentation is an example of
a live marketing campaign using the Success and
Oasis formulas to generate enquiries for a local
business. The customer is invited to enquire with a
strong incentive, a FREE GOOGLE NEXUS 7 Tablet
on select orders.
Quick Overview
SUCCESS, the formula for On Page improvement is made up of 7 elements;
1. Strong Incentive or call to action 5. Extract relevant info
2. Uncluttered 6. Social Media
3. Clear Descriptions 7. Send a thank you
4. Convey Value
3. OASIS, the formula for being found locally on the web and motivating engagement
with visitors is made up of 5 key elements;
1. Optimise – Optimising your pages improves your results FACT
2. Advertise – Use multiple channels to promote your website
3. Socialise – Word of Mouth, don’t ignore Social Media
4. Incentivise – Drive people to contact you or visit your site
5. Specialise – Be what your customers are looking for
4. The Live Example
The example shown is a live marketing
campaign launched in early December
promoting small websites to be used
as first sites, micro sites and/or landing
pages.
The web sites are device sensitive
which in itself is a step toward
optimisation and to tie in with the
theme of ‘Device Sensitive’ the call to
action and/or incentive to engage is a
FREE GOOGLE NEXUS 7 with select
orders.
View at www.apered.com/oasis2.html
5. What is the Offer?
The offer promotes device sensitive
websites for small businesses and local
trade people. The sites can be dynamic
(pages created on the server with
a single URL) or unique pages with
their own URL’s (web addresses).
The prices and select orders to which
the offer apply can be found on the
landing page under the ‘Offer Details
Tab’
6. Whether viewed on a Smart Phone, Tablet or PC it’s
easy to see the elements of Success & Oasis
S A strong incentive/call to action.
The page set is uncluttered with a clear
U message/description of what is on offer. The
value is conveyed in part by the incentive,
C
the prices quoted are competitive. The
C enquiry form provides the opportunity to
extract relevant info from interested parties
E while sending an automated response
thanking the user for taking interest.
S
And last but by no means least there are
S icons for sharing and links to Ape Red’s
Facebook and Twitter accounts.
7. O or A? Optimise or Advertise
The elements of OASIS support and empower the elements
of SUCCESS. Optimisation improves results without question
however for some marketing campaigns Optimisation
may take a back seat. When offers or promotions will
run for limited time periods as with this example, it may
be more cost effective to spend time and efforts on driving
traffic to the landing page rather than optimising for
search engine results. Optimising includes making sure your
web pages are seen in the best possible light across devices
so we are not completely without Optimisation, the O of OASIS.
8. A is for Advertising
Drive Traffic to Your Site
So many businesses that use traditional print advertising
fail to make a big enough shout about their website.
A tiny little line at the foot of an advert containing
www.xxxx etc can be easily missed. Wherever possible
the web address should be placed prominently and if
appropriate a QR code wont go amiss!
With this live campaign we’re running a Google Adwords
campaign alongside, and print adverts in a local business
publication, a golf club brochure and a print display in a
local soft play centre that has a healthy footfall.
9. S is for Socialising
Business can’t ignore Social Media. The majority of your customers
use Facebook or Twitter, Pintrest or Google+. Word of Mouth has
changed forever, it travels at the speed of light and hits big
volumes of people!
Ape Red Media has both a Facebook page, Twitter account,
Slideshare account and Pintrest Boards. The marketing campaign
is reflected and promoted with each of these Social Media Services.
Why? Simple, the average Facebook user has 100+ friends. If 1 in
10 of our friends were to post to their page about a FREE NEXUS 7
then there is the potential to reach 3500+, and if 1:50 of their
friends post to their pages... and so it goes on.
10. S is for Socialising cont.
The More Lines You have in the River...
The greater the chance of catching fish! Reflecting a promotion on multiple Social
Media Channels, your website, your blog can only aid you in driving traffic to your
landing pages and costs very little!
11. I is for Incentive
Incentive backed marketing - strong calls to action
Do your customers have a good reason
to do business with you? Our customers
looking for either a start up site, a micro
site or landing pages that respond to
Smart Phones and Tablets as well as PC’s
have a very good reason to do business
with Ape Red Media!
The Customer Gets their new site
plus a New Google Nexus 7 Tablet
12. Resources/examples
On Page Success - http://slidesha.re/LGRWPH
Increasing Competition & A Failing Web? - OASIS article published in Hampshire Business.
Nexus 7 Offer - www.apered.com/oasis2.html
Facebook - http://www.facebook.com/ApeRedMedia
Pintrest - http://pinterest.com/aperedmedia/
Slideshare - http://www.slideshare.net/ApeRedMedia
Questions/Enquiries - email: info@apered.com