2. In charge of a student from
Tecnológico de Monterrey:
Julio Beleki
Came after a family trip to Las
Vegas.
His idea came from a machine
that prepared donuts he saw.
He created a business plan with
support of acaemics.
His idea was to create a system of
kiosks with a standard corporate
image.
3. He went to Walmart in order
to be placed in one of its shops
a selling point.
The outcome at first, came
negative, but he didn’t give up his
attempt.
After 6 months of fruitless efforts,
he atended with his father and
placed a Kiosk in Tláhuac under
the name of “Ding Dong Donuts”
In 1999 they changed the name of
the Brand because that name
was recorded by Gamesa
4. Walmart chain ended relationships
with small companies where within
their stores.
The entrepreneur admitted after this
experience helped redefine the image
and restructure how to market their
products
He found a new offer in the
Carrefour chain.
Initially it was difficult for even
studied the degree.
5. Beleki granted the first franchise in
2003 and, the following year, had
already received 100 applications
from interested investors.
Currently, Diaz Romero considers
the internationalization of the
company, but now the challenge is
even greater, as the market begins to
show a tendency towards products
associated with nutritional health
With the support of his family, he
focused his efforts on developing
some "commercial locks" that would
allow protected preserve the concept
and brand identity.
