Kunk is an alt-rock band described as making sounds like "angry dinosaurs." Their music has been known to stop wild boar. They are influenced by The Airborne Toxic Event. Younger generations, especially ages 12 to late 20s, are influenced by the styles of their favorite celebrities and musicians. This leads to the formation of subcultures defined by style, like goths, emos, and indies. Each subculture has its own sense of fashion. To make an effective music video, the creator needs to understand the band's genre and style so that the video fits with and enhances the message of the music.

1. Subcultures

2. Kunk The band that I am creating a music video for is called “Kunk” they describe there music as “ whatever noise it is that angry dinosaurs make” Also this Alt-Rock band have said “ KunK make sounds that have been known to stop wild boar in their quest for flesh. With influences ranging from “The Airborne Toxic Event”

3. Image The image of the public is greatly affected by the style of celebrities. In the media crazed world we live in you can’t pick up a magazine without fashion advise. However the younger generations usually twelve to late twenties and often even after, are influenced what to wear by the clothes their favourite artists or bands wear. This is then why groups are created such as Chavs, Goths, Emos, Indies, Alterative and many more come from. This then means each genre has its own sense of style and furthermore music itself divides and united people with similar tastes.

4. These are a few examples of the genres styles.

5. From this retailers can created their own genre of shop and to a more condensed target market. Here few examples of different shops monopolising of various trends.

6. Therefore my video has to fit the mould of my bands genres otherwise the video will seem unnatural and the message will be lost. From discovering this I have decided to study some music video’s which Kunk likes and appears to be of a similar style.