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SUB25 + Marketing Cultural Adrev8
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Bogdan Theodor Olteanu
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Prezentarea de la conferința Adrev8. Decembrie 2012. București.
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SUB25 + Marketing Cultural Adrev8
1.
+ marketing cultural conferința
adrev8 - bucurești - decembrie 2012
2.
3.
CONȚINUT EDITORIAL Fashion. Portrete. Modele.
Evenimente. Designeri. Foto. Interviuri. Portfolii. Expoziții. Filme. Cronici. Știri. Chestionar Cinema. Cultură urbană. Reportaj. Eseu personal. Arte. PROIECTE Avanpremiere. Concursuri. Lomography. SOCIAL MEDIA Facebook. Twitter. Pinterest. Google +
4.
STATISTICI TRAFIC ULTIMELE 6
LUNI: Vizite: 170.234 / Vizitatori unici: 87.484 / Vizualizări de pagină: 426.056 PROFIL PUBLIC: 64% feminin / 36% masculin / 41% - 18-24 de ani / 26 % - 25-34 de ani / 3% - 35-44 de ani SOCIAL MEDIA: Facebook - 5603 fans. Twitter - 560 followers
5.
ECHIPA + aprox. 60
de oameni
6.
IDEEA INIȚIALĂ 1. Hai
să facem lucruri! 2. O revistă online așa cum ne-ar plăcea să citim. 3. @#$%$#@*&^%$ 4. Facem!
7.
IDEI CARE AU
UNANIMITATE Conținut original Scriitură decentă Fără display advertising
8.
PROBLEME / OPORTUNITĂȚI Self-generated
brand / Mobil și adaptat pieței Structură informală / Integrare ușoară Fără model de business / Fără restricții
9.
VIZIUNE SUB25 = grup
(anarhist și apolitic) de inițiativă care pune în scenă: Revista online - azi Revistă tipărită - primăvara 2013 Concursuri de creație - ? Campanii de fundraising pentru artiști tineri - ? Documentare video - ?
10.
Marketing cultural Care e
problema?
11.
Bach Robin and The
Backstabers Ștefan Bănică jr.
12.
Reputație
Bach Cum mărim Robin and The Backstabers segmentul ăsta? Ștefan Bănică jr. Notorietate
13.
LINKURI Bogdan Theodor Olteanu Facebook Blog SUB25 Revista
online Facebook. Twitter.
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