"Cat costa PR-ul online?", by Bogdan Theodor Olteanu
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Nov. 27, 2009•0 likes•983 views
"Cat costa PR-ul online?", by Bogdan Theodor Olteanu
Nov. 27, 2009•0 likes•983 views
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Bogdan Theodor OlteanuFollow
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"Cat costa PR-ul online?", by Bogdan Theodor Olteanu
- 1. Cat costa PR-ul online? Bogdan Theodor Olteanu Zilele Biz Noiembrie 2009
- 2. Online = costuri reduse
- 3. PR = resurse umane
- 4. Un client A2Y6F
- 5. Blog A2Y6F Facebook Page A2Y6F Cont Twitter A2Y6F
- 6. Strategy Planning Development Day-to-day work
- 7. Strategy & Planning (Le aduce Mos Craciun) Development (Face un var politehnist) Day-to-day work (?)
- 8. Day-to-day work = 1.Monitoring 2.Content development 3.Implementation 4.Follow up 5.Evaluation +Client service
- 9. Work load = PR Account Executive 2 ore pe zi PR Account Manager 0,5 ore pe zi PR Director 4 ore pe luna
- 10. Costuri in EURO. Cf. Asociatia Consultantilor in Management din Romania.
- 11. Work load = PR Account Executive 2*20*27 = 1080 EUR PR Account Manager 0,5*20*65 = 650 EUR PR Director 4*95 = 380 EUR
- 12. Monthly flat fee = 2110 EUR
- 13. Scenarii = Agentia a subestimat volumul si (dupa ce descopera) presteaza in raport cu fee-ul = calitate proasta
- 14. Scenarii (2) = Agentia a subestimat volumul si (dupa ce descopera) presteaza la acelasi standard= afacere proasta
- 15. Alte costuri: (nementionate pana acum, pentru ca oricum nu sunt facturabile) Documentare Training Dezvoltare sisteme si instrumente de lucru
- 16. Idee = PR-ul online e un business mai complicat decat pare.
- 17. Idee (2) = Pentru mine, ca angajator, sigur nu e ieftin.
- 18. http://bto.ro btholteanu Bogdan Theodor Olteanu Bogdan Theodor Olteanu