Behind every successful shoot is a hardworking stylist. When we think about the job of a stylist, the first thing that comes to our minds is ‘selecting clothes’. But that’s just the tip of the iceberg and even picking out clothes isn’t as easy as it may sound. The stylist is supposed to work on a collaboration with the photographer and bring out the perfect mood for the shoot. There are a variety of types of projects that a stylist works on; editorial shoots, commercial/ad campaigns, fashion shows, events, personal styling to name a few. They all have their own specific requirements and the stylists make sure these are fulfilled to bring out the essential story in the shoot.

1. Stylists
Behind every successful shoot is a hardworking stylist.
When we think about the job of a stylist, the first thing that
comes to our minds is ‘selecting clothes’. But that’s just the
tip of the iceberg and even picking out clothes isn’t as easy
as it may sound. The stylist is supposed to work on a
collaboration with the photographer and bring out the
perfect mood for the shoot.
There are a variety of types of projects that a stylist works
on; editorial shoots, commercial/ad campaigns, fashion
shows, events, personal styling to name a few. They all
have their own specific requirements and the stylists make
sure these are fulfilled to bring out the essential story in the
shoot.
Bringing out the perfect story from the photo shoot requires
a variety of tasks that the stylist takes care of.
In this article, we will see some of the various tasks and
duties of a stylist and how they operate.
Advise

2. The stylist gets a bird’s eye view of all the factors that
matter for a photoshoot. These include the locations, the
lights, the props, the makeup and of course, the attire. The
art director prepares the setting for a shoot. However, if
there’s something missing, it’s the responsibility of the
stylist to make sure the setting gets up to the mark.
Bringing out the right pictures also depends largely on how
the model is posing. Getting out the right pictures from the
model is also a task that the stylist would have to look after.
Whichever team needs to make changes is asked to by the
stylist.
Source
The clothes are going to be the essential aspect of the shoot.
The stylist will visit different brands of designer houses
and source the appropriate pieces of clothing that will go
with the theme of the shoot. But that’s not it. There’s a set
of other jobs too that are included here. You may have to
negotiate with the brands, stick with the budgets and
manage to make the most of what you have.
No matter what is the deal, having the perfect set of
clothing is of utmost importance. Making the choice can be
tricky. Every shoot will demand a fresh new style. Keeping
up with that demand can be a challenge. The stylist may
also go shopping with the clients and work in collaboration
to create the perfect feel.
Select

3. Selecting and finalizing a brand is just the first step. What
comes next is the actual task of ‘picking out the clothes’.
Every shoot has a different mood, a fresh setting, and a new
concept.The stylist’s creativity and imagination along with
her experience come into picture here.
What is the kind of clothes that you imagine? Is it going be
something floral for a warm spring theme of something
grey and black for the winter? The stylist gets to make this
call.Sounds fun right? But it’s also a challenge because
everything needs to come together here. Your setting needs
to go with the theme, the lights need to go with the setting,
the props need to go well with the theme and the clothes?
They need to go well with everything.You miss something
out and the shoot wouldn’t turn out how you expected it to
be. But you manage to bring everything together and it will
be a beautiful creation that will go up in magazines,
newspapers and the social media.
Connect
Everyone is looking at the shoot through their own keyhole
and brainstorming for ideas. However, the stylist must
connect with all these people and make sure the feasible
ideas come to life. Before the photographer takes the
perfect shot, the stylist will have collaborated with all
teams and made sure their ideas are portrayed in the final
setting.For example, after the clothes are selected, the
stylist might want to make little alterations in the design.
She will have to collaborate with the designer and get that

4. done. Same would be the case with managing the light,
props and other arrangements.Talking and networking with
all the concerned people is an important job that the stylist
needs to ace to get the photoshoot going.
Keep Up
Staying up to date is the most crucial task for a stylist. An
outdated sense of fashion will not help to create the kind
of a photo shoot that is expected. Especially if the reach for
the shoot is going to wide. You will have to work with the
trending styles in fashion.
You can keep updating you sense by reading creative blogs
and exploring the latest collections.
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