Stuff Co. is a Mumbai-based marketing communication company focused on helping clients develop data-driven campaigns for measurable results through services such as digital advertising, analytics, and CRM. Their recent projects include the Mumbai Yoga Fest 2016, which successfully generated leads using a phased digital promotion strategy, and an on-ground campaign for Ola Cabs that provided insights into consumer behavior through coupon-based interactions. The company emphasizes the importance of blending technology with creative design to support client objectives.

1. Matter, material, articles, or activities of a specified or indeterminate kind
that are being referred to, indicated, or implied

4. ABOUT

5. Stuff Co. is a Mumbai based marketing communication company.
We help our clients identify powerful actionable insights,
to build responsive campaigns and products that deliver measurable business results.
Technology inspires us and great designs validate that passion.
Backing intuitions with logic is a mandate.
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6. SERVICES

8. MARKETING
DESIGN
UI and UX – App and Web
CMS Management
Backend Design & Development
Digital Advertising/Media Management
Content Management
SEO | SEM | GDN | GSP
DIGITAL

9. MANAGEMENT
ANALYSISData Collection
Data Warehousing
Data Cleaning and Hygiene
Data Updation
Web Analytics
YouTube & Google Analytics
Social Media Analytics
Statistical Analysis
Insight Mining and Response Analysis
DATA

10. DIRECT MARKETING
CRMProspect Dialogue Program Management
Customer Life Cycle Management
Loyalty programs
Stakeholder Management
CRM Module Development and Automation
Lead Generation
Response Marketing
Data Based Marketing
Email and mobile Marketing

11. INTEGRATION

12. WORK

13. Fossil Watches
Lead Generation/Email Marketing
Clients!
Stuffed!
Clients

14. | 2016
| Digital Mktg. & Lead Generation
| Shammi’s Yogalaya Foundation
| Digital

16. PORTFOLIOMumbai Yoga Fest 2016
To create buzz and to generate registration for the
fest, we divided our executional approach in 3
phases
APPROACH Phase 1
Phase 2
Phase 3
MYF Website and digital media response test
Data Management and lead engagement
Fest’s digital promotion and registrations

17. PORTFOLIOMumbai Yoga Fest 2016 – Phase 1
MYF’ 16

18. PORTFOLIOMumbai Yoga Fest 2016 – Phase 2
MYF’ 16

19. PORTFOLIOMumbai Yoga Fest 2016 – Phase 2
MYF’ 16

20. PORTFOLIOMumbai Yoga Fest 2016 – Phase 3
MYF’ 16

21. CAMPAIGN RESULTSWe managed to collect valid Email IDs, Phone Numbers, DOBs, Gender
and Pin codes of the registered people. This data will be used to induce
enrollment to Shammis Yogalaya Foundation Yoga classes.
PORTFOLIO

22. | 2016
| UI/UX for the online portal
| Your School Guide
| Digital
| 2016
| UI/UX for the online portal
| People Choice
| Digital

23. PORTFOLIOYour School Guide – UI/UX
Your
School
Guide

24. PORTFOLIOPeopleChoice– UI/UX
PEOPLE
CHOICE

25. 2016
Acquisition & Retention
OLA Cabs
On Ground

27. PORTFOLIOOLA Cabs
To study the conversion pattern and area wise motivation level we conducted the on
ground activity across 20 traffic heavy routes on Mumbai for 5 days, with 3 sessions per
day
APPROACH
Morning
Afternoon
Evening
Office goers
Message – “Your Busy day deserves a
comfortable start”
Non working crowd / Home makers / Students
Message – “Don’t let the sun drive you crazy”
People returning from office
Message - “Go back with a relaxed back”

28. The coupon codes were generated with an idea to conduct a
post campaign behavioral analysis. Following information was
embedded in the coupon code logic.
– Morning / Afternoon / Evening
– New user / Repeat user (Basis offer)
– Two discount offers were given
PORTFOLIO

29. CAMPAIGN RESULTSPost campaign data analysis revealed some very interesting and
unexpected consumer insights. These insights are forming bases for
the subsequent campaigns being planned.
PORTFOLIO

30. Let’s do
awesome Stuff…