Over the past 12 months, the website has received over 320,000 visits and 900,000 pageviews. In the last month alone, there were over 38,000 visits and 135,000 pageviews. Most traffic comes from India, making up over 72% of total traffic. Within India, there is a dominant presence in major cities with growth also seen in smaller cities. Over 77% of traffic is organic and over 81% comes from new visitors, mainly between the ages of 16-27. The website has been successful in growing its social media presence on Facebook and YouTube.