This document provides instructions for a student assignment to examine print advertisements for tobacco products. Students are asked to: 1) Find a tobacco ad and analyze the advertising techniques used to promote smoking. 2) Redesign the ad to promote an anti-smoking message instead. 3) Write two paragraphs reflecting on how to avoid tobacco use and the health risks of smoking.

1. Names: _____________
Wellness 7 Mixed Messages Tobacco Performance Task
You receive media messages every day. These messages are on TV, the
internet, the radio, and in newspapers and magazines. With so many messages
coming at you, it can be difficult to sort them out. This project will allow you to
examine and evaluate print advertisements which promote tobacco products. In
addition, you will try your hand at creating an anti-smoking print advertisement
for teenagers. You will get to present you ideas to the class. Let’s begin!
Follow these Steps:
1. Find an advertisement for a tobacco product in student resources in Unit 3. You may search
your own ad from the internet.
2. Pre-writing/Brainstorming
Visit the blog and use the list of advertising techniques to answer the 4 questions below.
3. PARAGRAPH ONE. Answer the following questions.
a) Explain how your ad was designed to “sell smoking”.
b) What advertising techniques do they use in the creation of your ad? What is “evidence do
you see?
c) Evaluate….What are the makers of your ad trying to tell you? What do they want you to
think about their product?
d) How effective is the message of the ad?
e) Do the advertisers show you the truth about the effects of smoking in their ad? What “false
facts” did they communicate in their ad?
4. REDESIGN YOUR AD ~ Mix it up! Now it’s your turn to make an advertisement. Using the
same basic design of your original ad, create a new ad which shows an anti-smoking
message(see samples in class). You may change the picture, colors, and/or written text, but
your new design should be based on the original ad.
5. PARAGRAPH TWO. Explain how you redesigned your ad to sell “not smoking”! How did you
change the original tobacco ad to make it an anti-smoking ad? Why did you make those
changes? What is the new message you are trying to convey?
6. PARAGRAPH THREE. It should include: How can you personally avoid the use of Tobacco;
especially when the media sells it as attractive, cool, and something that is not that harmful?
What are three facts you have learned about smoking during this unit? What are three refusal
skills you can use to avoid the peer pressure to smoke?
Display your work! Combine your original ad, newly designed ad, and two paragraphs for display in
the classroom to your peers.