Brevíssima introdução a bancos de dados relacionaisLeonardo Pacheco
Adaptado de uma apresentação realizada de 10 minutos sobre bancos de dados relacionais, para público geral, incluindo apresentação inicial da linguagem SQL.
Brevíssima introdução a bancos de dados relacionaisLeonardo Pacheco
Adaptado de uma apresentação realizada de 10 minutos sobre bancos de dados relacionais, para público geral, incluindo apresentação inicial da linguagem SQL.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Cosa? (la domanda grande)
Capire in modo profondo il gioco in
termini sociologici.
Creare un immagine completa
dell’industria della pallacanestro
femminile.
Chi è il giocatore (e giocatrice, ma non
solo) di pallacanestro?
3. Perché (è importante) ?
Per imparare il gioco con nuovi occhi.
Per trovare un posto in cui la sociologia può
aiutare il gioco come già la psicologia e
statistica.
Per conoscere in modo diverso una parte
importante della vita urbana, vita quotidiana.
4. Come (metodo) ?
Tre mesi di osservazione partecipante in due
gruppi di pallacanestro professionale:
Gruppo adulto della più alta lega in Israele.
Gruppo giovanile in età tra 14-18.
30 interviste semi-strutturate da 45 minuti a 3
ore.
Accumulazione di informazioni statistiche sulle
partite.
5. Dove (il campo) ?
Il campo della ricerca era ovviamente, il campo
di pallacanestro.
Il ricercatore (sono) era in ogni allenamento,
partita, ufficiale e non ufficiale dei due gruppi.
Solo alcune volte il ricercatore ha lasciato il
campo (per osservare l’autobus verso la partita
in trasferta, un compleanno, una festa, attività
comunitarie…)
6. Discussioni sociologici importanti
sulla tesi
Sociale capitale
Gender
Soggetti di Multi-culturismo
Interazioni e la idea di sapere
Rituali
La vita quotidiana e il corso bibliografico
“normale”
7. Discussioni sportivi importanti sulla
tesi
Il ruolo d’allenatore
Perché le donne (o per niente) entrano nell’industria e
perché la lasciano, quando?
Il significato di commettere un fallo
Lo strumento di controllare e “fare” una sostituzione
Perché dribbling?
Il dilemma del giocatore difensivo
La idea culturale di prende un tiro
8. Il metodo etnografico
Soggetti delicati:
Osservare l’avvenimento– ricordare
l’avvenimento.
Registrare l’avvenimento– essere una
parte dell’ avvenimento.
Essere là, ma anche controllare la
personalità
10. Lo stilo etnografico
“…questa piccola decisione, un modo per passare il tempo dopo la
scuola, non appena diventata il centro della mia vita di allora,
spostando il centro di socialità dalla scuola superiore a quel
particolare ristorante, occupato da cameriere ebree e uomini arabi in
cucina. La mia connessione al basket è lentamente svanita, poiché
trascorrevo le mie notti in questo ristorante e le mie mattine a scuola.
Da quel momento, l'interazione con il campo è diventato più
complicata. Ogni volta che tornavo, i miei movimenti erano rigidi,
lenti e tecnici; per un lungo periodo, il campo ha smesso di essere
una casa per me. Con il passare del tempo, il mio arrivo al campo di
basket ha cominciato ad essere meno frequente, e il processo di
alienazione avanzava. Pertanto, arrivando al campo percepivo un
certo senso di colpa, come ho perso non solo la mia connessione
con il gioco, ma anche con una parte del mio sé' di cui ero
orgoglioso…”
11. Usare la nota nel libro
“"…Volevo prendere il mio tempo, come Yotam mi ha
incaricato di fare. Mi ha annunciato che stasera non
mi avrebbe permesso di partecipare. Tuttavia, non
appena mi misi a sedere lontano dai giocatori, dopo
due minuti ecco che lei, probabilmente Sheila, mi
chiamò da lontano e volevano che mi presentassi. Mi
alzai, le strinsi la mano, e spiegai a tutto il gruppo più
o meno, quello che ero venuto a fare qui. Un altro
giocatore israeliano mi ha chiesto più domande su
quello che stavo facendo…”
12. Usare descrizione autentica nel
libro
“…62-61 per Holon. Shoshana passa a Karen, torna a
Shoshana, che va fino in fondo e manca, prende un
rimbalzo, ma lei era fuori, e la palla appartiene a Netanya.
Buona penetrazione del playmaker di Netanya, Disegnare
un fallo e due colpi. Il primo è in. Siamo in pareggio. La
seconda è in pure. 63-62 per Netanya. Monica guida la
palla, passa a Shoshana, a Sheila, a Miriam che getta un
incredibile e importante colpo di frizione, mi ricordo
ancora il tiro, mandando le squadre in pausa, a 64-63 per
Holon, la folla è un ricordo indelebile nella mia vita,
davvero una emozione…”
15. Il Mondo dell’attore
"... Karen:. Ho aperto la partita sul campo, qualcosa che non facevo da un certo
tempo, e in questa partita sì: ho iniziato il primo quarto, e non penso di aver fatto
troppi errori, forse ho fatto un fallo, ed è stato davvero un brutto fallo un ”basket
and a foul”, tuttavia, ha (l'avversario, WN) laminato di fronte ad uno dei nostri
giocatori, così ho fatto fallo per fermare il canestro, ma ha ottenuto in, il mio
errore. Dopo di che ho avuto, forse, due falli in generale. penso di aver fatto un
buon lavoro in generale. Tuttavia, una volta, non ho tirato la palla, o stato in una
posizione di tiro. si tratta di una situazione, se siamo stati a parlare di legittimità e
cose, quindi è diverso nello stato all'interno del gruppo ... beh, insomma, non ho
preso nel primo quarto un colpo. quindi, forse un minuto alla fine del trimestre,
sono stato in cima al largo della key, nel mezzo dei tre. ho avuto una palla e il mio
avversario era bloccato, quindi ero un passo indietro rispetto a lei, così ho preso
un colpo, mentre in un'altra retrospettiva che era sbagliato, ma ho detto che non
posso completare un quarto senza prendere un tiro…”
17. La “face” del tirare
Ogni attore nel gruppo ha una faccia diversa.
Due tiri in una situazione simile, ma diversi attori
non ricevono mai la stessa reazione.
Gli attori costanti sono importanti come gli altri.
Tra I membri del gruppo c’è sempre una
negoziazione, il cui obiettivo è mettere in
discussione il “Face”dell’attore ed è costruita dagli
altri membri del gruppo.
18. Rituale come negoziazione
I giocatori si aspettano di creare in ogni gioco un ritmo mutuale e
in il modo specifico in cui il giusto giocatore tirerà la palla.
In questo modo di giocare, che tutti conoscono, i giocatori possono
controllare chi dimostra la sua “faccia” che gli altri giocatori hanno
determinato prima.
Quando un giocatore rompe le regole, l’allenatore ha bisogno di
usare I suoi strumenti per punire questo giocatore.
La ragione per cui questo rituale si chiama negoziazione è che
ogni giocatore durante il gioco può designare in modo “sottile” il
modo in cui gli altri giocatori interpreteranno la sua faccia.
Negazione significa interazione nelle regole del gioco.
19. L’allenatore come il determinatore dell’ ordine
morale
Il più importante strumento dell’allenatore è lo
strumento della sostituzione.
Quando l’allenatore decide di cambiare un giocatore,
lui crea un nuovo rituale in cui dimostra la sua abilità
di salvare le regole dentro il gruppo.
Questo rituale include tre passi:
Chiamata del nuovo giocatore.
Interazione o nessuna interazione quando il giocatore
ritorna alla panchina.
Chiamata del giocatore per ritornare in campo.
20. La trasformazione di
conoscenza
L’azione di tirare a canestro dimostra per noi la
quantità enorme di conoscenza che I giocatori
accumulano durante il gioco.
Parte di questa conoscenza è riconoscibile,
possiamo vedere che I giocatori sono in grado di
dare spiegazioni su questi elementi (conoscenza
esplicita).
L’altra parte, la maggior parte, sono informazioni
non riconoscibili ma che il corpo comunque sa
usare (tacito).
21. Ultime parole
Il case study dimostra come i sociologi possono capire
soggetti sportivi e possono trovare un posto per
migliorare i processi sociali tra gruppi sportivi.
L’etnografia permette al ricercatore di capire I soggetti
studiati dall’interno, studiando il linguaggio del soggetto
e usando il mondo degli attori per un risultato completo
ed autentico.
Il case study dimostra come in alcune situazioni il
ricercatore deve non solo osservare ma anche
partecipare per fare una ricerca interna.