This document presents a strategic communication plan to increase awareness, attendance, and support for Street Party, an annual charity event. The plan includes a S.W.O.T. analysis of past events, objectives to attract over 400 attendees and raise more donations, and strategies for branding, social media, public relations, and event planning. Tactics described involve featuring a well-known local person each month to promote the event year-round, increasing social media followers by 20%, securing TV and radio spots, and following a timeline to efficiently plan Street Party 2014.