The document proposes creating a Sustainability Fund for the Straz Center through green ticket options and rounding up concession purchases. A scaled green ticket program offering different membership tiers could generate $31,250-$350,000 annually depending on participation rates. Rounding up concession purchases could provide an additional $20,000 per year. Projections show the fund growing to $1.8 million over 8 years through these methods.
Crossing borders for professional developmentInterLibNet
This presentation will be delivered by Alyson Dalby at the 16th Summer Seminar of the Vidzeme regional division of the Library Association of Latvia, 11th July 2013. The presentation focuses on acknowledging the value of international professional networks, and then looks at the development and future of the International Librarians Network.
Che cos’e’ Twitter? È un social network, ma funziona diversamente da Facebook.
È uno strumento di microblogging: permette cioè una pubblicazione costante di piccoli contenuti in Rete, sotto forma di messaggi di testo (fino a 140 caratteri), immagini, video, audio MP3 ma anche segnalibri, citazioni, appunti.
Il tuo profilo diventa come una piccola agenzia di stampa.
Puoi anche “etichettare” i tuoi contenuti
Crossing borders for professional developmentInterLibNet
This presentation will be delivered by Alyson Dalby at the 16th Summer Seminar of the Vidzeme regional division of the Library Association of Latvia, 11th July 2013. The presentation focuses on acknowledging the value of international professional networks, and then looks at the development and future of the International Librarians Network.
Che cos’e’ Twitter? È un social network, ma funziona diversamente da Facebook.
È uno strumento di microblogging: permette cioè una pubblicazione costante di piccoli contenuti in Rete, sotto forma di messaggi di testo (fino a 140 caratteri), immagini, video, audio MP3 ma anche segnalibri, citazioni, appunti.
Il tuo profilo diventa come una piccola agenzia di stampa.
Puoi anche “etichettare” i tuoi contenuti
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
Looking to pump some excitement into your sales team,? Sales incentives, sales contests, increase sales, increase revenue, to your company. Your sales team will love these promotion ideas to help get them excited about winning new accounts.
Defined contribution (DC) plan sponsors face increasingly complex issues. Russell Investments has developed a priority list of eight ideas and actions to help plan sponsors guide their participants toward better decision-making as they save for retirement.
Here is our topic-specific Investment Management Analysis Powerpoint Presentation Slides for portfolio strategy and implementation. The professionally designed wealth management PowerPoint complete deck has various professional looking PPT slides such as introduction to investments, objectives of portfolio management, types of investment, market scenario overview investment instruments, securities portfolio, analysis and valuation of equity securities, industry analysis PESTEL, SWOT analysis, discounted cash flow method, financial statement analysis, company cash flow statement, issues inefficient markets, technical analysis types, investment in special situations, fixed income and leveraged securities, bond valuation system, reinvestment risk table, type of convertible securities, options analysis, warrants summarization overview, derivative products, put and call options, stock index futures and options, stock indexes comparison table, broaden the investment perspective, international security market highlights, global market trends, mutual funds investment criteria overview, investment in real estate, diversified real estate classification, KPIs and dashboards, etc. Download the wealth management presentation deck to achieve your investment objectives. Charge up your audience with our Investment Management Analysis Powerpoint Presentation Slides. They will get completely energized.
A new paradigm in defined contribution plan pricing is emerging in response to the onslaught of excess fee lawsuits brought against plan sponsors and providers, new and complex fee disclosure rules, and the more recent Department of Labor’s (DOL) Conflict of Interest Rule.
During this BFSG program you will learn:
- The Evolution of Defined Contribution Plan Pricing Models
- Fiduciary Responsibilities of Plan Sponsors
- New Marketplace Solutions – Fee Levelization
· READ Chapter 4: Extent (How Much) Decisions
· READ Chapter 5: Investment Decisions: Look Ahead and Reason BackChapter Introduction
In 2016, Georgetown Public Media was trying to decide how to allocate its $120,000 marketing budget across three radio stations.
· 89.3 WPGL News wanted the budget allocated by audience size. As it is larger than the other two stations, this would give it $60,000:
· (1)
to host panels on topical issues to increase the diversity of its audience and
· (2)
to advertise on buses to reach people where they are listening—in their cars.
· However, over the past three years, WPGL expenses have risen, and last year they were 40% above revenue.
· 91.9 WPGK, the independent station (blues, jazz, world music, and Americana), surveyed its listeners and found that they have a passion for live music. Consequently, WPGK wants $40,000:
· (1)
to host a backstage tent at a local music festival where it can do livestream interviews with musicians and
· (2)
to add dates to its successful Winter Wednesday concert series.
· 90.5 WPOL Classical has the smallest audience of the three, but wants $60,000 in order to collaborate with WPGK Radio on joint marketing events to attract a new and more diverse audience. A recent national study showed tremendous potential for growth because young nonwhite consumers said they love classical music, but had never heard of their local public radio station. In addition, a $10,000 marketing expenditure last year caused a 15% increase in membership.
QUESTION: Obviously, the sum of the three requests is bigger than the advertising budget (60 + 40 + 60 > 120). If you were in charge, how would you allocate the money?
ANSWER: First, you have to figure out what you are trying to accomplish. In the case of nonprofit organizations, there is usually a tension between maximizing profit and using the money to “do good.” But in this case, there is no conflict because increasing audience size (doing good) also maximizes profit because 15% of new listeners will become members and donate $140 to the organization.
The second step is to figure out where a dollar of advertising will have the biggest impact. The poll results suggest if you could somehow inform young nonwhite listeners about the classical station, they would become listeners. In addition, the effects of WPOL marketing efforts last year suggest that increases in the advertising budget would increase audience size.
Finally, if we want to fully fund the classical station, should you reduce the news advertising budget? The fact that the news station is losing money is irrelevant. We are concerned only with increasing audience size, as each new listener has the same 15% probability of becoming a member. As is common in decisions like this, there is no good evidence on whether allocating less money to news station advertising would affect its audience size.
In this case, Georgetown Public Media decided to fully fund the requests of the alternative and classical ...
Lamar Van Dusen | Optimal Turnover Revisited : Levels Corresponding to Highes...Lamar Van Dusen
Lamar Van Dusen is explaining the Optimal Turnover Revisited and Levels Corresponding to the Highest Net Return. Lamar Van Dusan provides all financial solutions and he is so talented in his work.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
Looking to pump some excitement into your sales team,? Sales incentives, sales contests, increase sales, increase revenue, to your company. Your sales team will love these promotion ideas to help get them excited about winning new accounts.
Defined contribution (DC) plan sponsors face increasingly complex issues. Russell Investments has developed a priority list of eight ideas and actions to help plan sponsors guide their participants toward better decision-making as they save for retirement.
Here is our topic-specific Investment Management Analysis Powerpoint Presentation Slides for portfolio strategy and implementation. The professionally designed wealth management PowerPoint complete deck has various professional looking PPT slides such as introduction to investments, objectives of portfolio management, types of investment, market scenario overview investment instruments, securities portfolio, analysis and valuation of equity securities, industry analysis PESTEL, SWOT analysis, discounted cash flow method, financial statement analysis, company cash flow statement, issues inefficient markets, technical analysis types, investment in special situations, fixed income and leveraged securities, bond valuation system, reinvestment risk table, type of convertible securities, options analysis, warrants summarization overview, derivative products, put and call options, stock index futures and options, stock indexes comparison table, broaden the investment perspective, international security market highlights, global market trends, mutual funds investment criteria overview, investment in real estate, diversified real estate classification, KPIs and dashboards, etc. Download the wealth management presentation deck to achieve your investment objectives. Charge up your audience with our Investment Management Analysis Powerpoint Presentation Slides. They will get completely energized.
A new paradigm in defined contribution plan pricing is emerging in response to the onslaught of excess fee lawsuits brought against plan sponsors and providers, new and complex fee disclosure rules, and the more recent Department of Labor’s (DOL) Conflict of Interest Rule.
During this BFSG program you will learn:
- The Evolution of Defined Contribution Plan Pricing Models
- Fiduciary Responsibilities of Plan Sponsors
- New Marketplace Solutions – Fee Levelization
· READ Chapter 4: Extent (How Much) Decisions
· READ Chapter 5: Investment Decisions: Look Ahead and Reason BackChapter Introduction
In 2016, Georgetown Public Media was trying to decide how to allocate its $120,000 marketing budget across three radio stations.
· 89.3 WPGL News wanted the budget allocated by audience size. As it is larger than the other two stations, this would give it $60,000:
· (1)
to host panels on topical issues to increase the diversity of its audience and
· (2)
to advertise on buses to reach people where they are listening—in their cars.
· However, over the past three years, WPGL expenses have risen, and last year they were 40% above revenue.
· 91.9 WPGK, the independent station (blues, jazz, world music, and Americana), surveyed its listeners and found that they have a passion for live music. Consequently, WPGK wants $40,000:
· (1)
to host a backstage tent at a local music festival where it can do livestream interviews with musicians and
· (2)
to add dates to its successful Winter Wednesday concert series.
· 90.5 WPOL Classical has the smallest audience of the three, but wants $60,000 in order to collaborate with WPGK Radio on joint marketing events to attract a new and more diverse audience. A recent national study showed tremendous potential for growth because young nonwhite consumers said they love classical music, but had never heard of their local public radio station. In addition, a $10,000 marketing expenditure last year caused a 15% increase in membership.
QUESTION: Obviously, the sum of the three requests is bigger than the advertising budget (60 + 40 + 60 > 120). If you were in charge, how would you allocate the money?
ANSWER: First, you have to figure out what you are trying to accomplish. In the case of nonprofit organizations, there is usually a tension between maximizing profit and using the money to “do good.” But in this case, there is no conflict because increasing audience size (doing good) also maximizes profit because 15% of new listeners will become members and donate $140 to the organization.
The second step is to figure out where a dollar of advertising will have the biggest impact. The poll results suggest if you could somehow inform young nonwhite listeners about the classical station, they would become listeners. In addition, the effects of WPOL marketing efforts last year suggest that increases in the advertising budget would increase audience size.
Finally, if we want to fully fund the classical station, should you reduce the news advertising budget? The fact that the news station is losing money is irrelevant. We are concerned only with increasing audience size, as each new listener has the same 15% probability of becoming a member. As is common in decisions like this, there is no good evidence on whether allocating less money to news station advertising would affect its audience size.
In this case, Georgetown Public Media decided to fully fund the requests of the alternative and classical ...
Lamar Van Dusen | Optimal Turnover Revisited : Levels Corresponding to Highes...Lamar Van Dusen
Lamar Van Dusen is explaining the Optimal Turnover Revisited and Levels Corresponding to the Highest Net Return. Lamar Van Dusan provides all financial solutions and he is so talented in his work.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Simon Rowles Institutional Bank Presentation July 2014Simon Rowles
Presentation to a New Zealand institutional bank and their customers. The big data arms race is supermarket retail has finally come to banking with loyalty program now capable of covering all bank products through data driven merchant funded value.
PRESENTATION - Calculating Return on Investment for Planned Giving MarketingKatherine Swank
If calculating an effective ROI figure was easy, we wouldn’t be having this conversation. We're all aware that planned gift revenue often comes after years-long waiting, making it difficult to report efficacy and success along the way. It's an enduring issue that can be fixed. But the lag time between marketing and revenue-receipt makes it critical to adopt common data tracking and reporting methods that prove our marketing approaches are performing. We'll discuss a variety of topics like marketing segmentation strategies by prospect group, appeal code data entry, simple calculations that inform leaders of progress - all important information that proves an exceptional return-on-investment is being achieved.
1. Straz Sustainability Financial Framework
SUMMARY
As in most cases when it comes to pursuing Sustainability, the funds are one of the
largest hurdles. This is especially pertinent to the Straz Center, as their status as a Non-
Profit makes access to capital for investments in Sustainability extremely limited.
Though, upgrades and better practices mentioned in other areas of the report will offer a
Return on Investment (ROI), the availability of ROI funds are limited by time and
ambiguity. ROI funds also remain limited by the amount of initial capital available to
invest in upgrades which yield a return.
Thus, it is our recommendation for the Straz to pursue the creation of a Straz
Sustainability Fund, segregated finances for the explicit purpose of Sustainability. This
will allow the Straz to continually pursue a more Sustainable path, fully utilize the
potential of ROI’s, as well as consider larger scale projects down the road. This section
contains multiple recommendations for possible methods to support such a fund, as well
as projections.
GreenTickets
As ticket sales are the main source of income for the Straz, resulting in almost 15
million dollars’ worth of revenue in the 2013 year, it is the most viable source for the
Sustainability Fund. Our recommendation is to offer a Green Ticket option for patrons
both through online ticket purchases, as well at the window.
At the minimum this displays the Straz’s community commitment to each patron by
providing an entry point to the Straz’s Sustainability mission for the average patron.
When prompted if they’d like to upgrade to a Green Ticket, the Mission Statement
contained in this report can be mentioned, as well as links to the Straz’s various projects
and efforts in Sustainability. Potential projects that could be made possible by the fund
could also be linked. Yet, if some of the following nuances to the Green ticket option are
implemented, it has the potential to be a sizable fund.
2. I. Scaled Green Tickets
When asking a consumer or patron to optionally pay more for something, the
likelihood of them doing so relies on not just the reason, but flexibility in the amount of
the upcharge allowing them a choice in how much “extra” they’d like to pay, as well as
access to potential rewards.
Scaling the Green Ticket upcharge provides a framework for both of these. A scale of
three tiers is recommended as a starting point to narrow in on the most effective upcharge
amount. Two suggested ways to market this is either through Green Titles/Ranks gained
with a certain amount of ticket purchases at that tier, or as “Tipping” the Straz for their
Green efforts like a waiter for good service.
GreenTitles/Ranks Suggestions
Top Tier Straz Steward President Planet General Green/
Admiral Earth
Middle Tier Concerned Citizen Environmental Executive Sergeant Steward
Lower Tier Feeling Green Pollution Preventer Private Planet
The scaled tiers of Green titles allows for a plethora of options to encourage the
patron to opt for a Green Ticket. *The amount of ticket purchases at that tier to gain the
title is something to consider.
Another possible arrangement is instead of offering a scaled Green option with each
ticket, to offer a flat rate Green Ticket with the tier dependent on quantity.
Basic reward options could include:
Privileges to a tier such as “fast lanes/cutting” for lines
Seat Preference, or availability for Ticket presale for popular shows
Mention of tiers in programs/website
Refillable cups/other merchandise for lower tiers
Special events for upper tiers
The most promising option would be to designate one show a year as a “Green
Show” available only to patrons within the tiers. Privileges such as free, or discounted
tickets to this show can be managed dependent on scaling.
A great augmentation to this method would be to give a few options for the show,
which the patrons can vote on with each purchase of a green ticket. Voting for a desired
3. product, in this case the desired show, has a proven track among corporate giants such as
Mountain Dew and Nike, in encouraging purchases.
II. Green Ticket Financial Projections
There is a wide array of potential revenue for the Straz Sustainability Fund
from Green Tickets highly dependent on scaling and popularity. Due to the
variable nature of the pricing of tickets, the scaling as a percent of the ticket sale
seems most effective.
Single Ticket Upcharge Rate Values
Ticket price $25 $50 $75 $100
Green Rate
25% $6.25 $12.50 $18.75 $25.00
20% $5.00 $10.00 $15.00 $20.00
15% $3.75 $7.50 $11.25 $15.00
10% $2.50 $5.00 $7.50 $10.00
5% $1.25 $2.50 $3.75 $5.00
*Following Projections based on annual attendance of 500,000 Patrons*
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
5% 10% 15% 20% 25%
Green Rate %
Annual Scaled Projections $25 Ticket Avg: 1 in 20 Patron Upcharge
5. Round up to the Dollar
The Straz does around 2 million dollars in annual revenue by concessions,
making it a viable sourcefor the Sustainability Fund. Unlike ticket sales, a
concessionpurchase’s total can have any quantity of change to the dollar.
Prompting the patron if they’d like to donate the rest of the change to the
next dollar to help the Straz service them sustainably could be a subtle method to
generate substantial Green Fund Revenue. Capturing just 1% of additional
concessions revenue could yield $20,000 a year.
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
0 1 2 3 4 5 6 7 8
Years
Lower Tiers Multi-Year Green Ticket Fund Projection
$25 Ticket $50 Ticket