Discover how Stratosphere partnered with VRC Insurance Systems, a leading provider of policy administration and CRM solutions for MGAs across the U.S., to transform their digital presence. This case study highlights: - The key challenges VRC faced with outdated design, low-quality traffic, poor SEO, and ineffective lead generation. - The tailored digital marketing and SEO strategies implemented by Stratosphere. - Impressive results, including 200% growth in monthly form submissions, 45% increase in organic traffic, 236% growth in LinkedIn followers, and 100% more monthly calls.

1. VRC INSURANCE
SYSTEMS
CASE STUDY
Analyzing Challenges, Strategies, and Results for
Success and Sustainability
Industry Location:
Insurance Software
Solutions
National

2. List of content
This presentation gives a brief but comprehensive
overview of the project, its pain points, what we do,
and how our strategy effectively helps clients
achieve sustainable success.
The Solution
03
The Challanges
02
The Result
04
Our Strength
05
The Project
01

3. The Project
VRC Insurance Systems provides cutting-edge policy
administration and CRM solutions for Managing General
Agencies (MGAs) across the United States. With years of
experience helping businesses streamline their
operations, VRC faced a challenge in translating its
strong offline presence into a robust digital footprint.
Their website was underperforming in key areas like
traffic generation, conversion rates, and overall visibility.
To improve their online presence and drive more
qualified leads, VRC partnered with Stratosphere to
enhance their website’s performance and implement a
targeted SEO strategy.

4. Despite getting decent traffic, the site attracted visitors who weren’t part of
VRC’s target audience, resulting in low conversion rates.
The website wasn’t mobile-optimized, which negatively affected the user
experience, particularly for mobile visitors.
The website design was not aligned with modern UX/UI standards, making
navigation difficult and reducing user engagement.
Outdated Website Design
Low-Quality Traffic
The website was not properly optimized for relevant keywords, which led to
low rankings on search engines, poor visibility, and limited organic traffic.
Poor SEO Optimization
Mobile Responsiveness Issues
The site’s lead capture forms and calls to action (CTAs) were not strategically
placed, leading to missed opportunities for engagement and conversion.
Inefficient Lead Generation
The Challenges

5. The Solution
To overcome these challenges and achieve VRC’s goals, Stratosphere implemented a comprehensive digital marketing strategy that
focused on website optimization, SEO, and content marketing. Here’s how we transformed VRC’s online presence:

6. The Result
After optimizing the lead capture forms and improving user
flow, VRC saw a massive increase in form submissions.
200% Growth in Avg. Monthly Form
Submissions
With better keyword targeting and on-page SEO
improvements, organic traffic to VRC's site grew significantly.
45% Growth in Avg. Monthly Organic Traffic
Enhanced social media engagement drove increased
followers on platforms like LinkedIn, further boosting VRC’s
digital presence.
236% Growth in LinkedIn Followers
Improved visibility and conversions led to a sharp rise in
phone inquiries from potential clients.
100% Increase in Monthly Calls

7. With our years of experience serving
the insurance industry, we know
exactly how to meet industry
standards and assure your agency’s
growth.
Our Strength
We unite innovation and creativity to
build stunning web designs and
insurance-relevant marketing solutions.
We work with you to understand your
insurance agency’s specific needs and
fulfill your marketing objectives.
We have the industry knowledge,
connections, and resources to develop
innovative solutions to satisfy all of
your insurance marketing needs.
Creative Collaborative
Industry Experts Problem Solving
We are a company that you can rely on
for all your insurance marketing needs.
We are ready to go the extra mile to
ensure your agency’s success.
We understand the value of open
communication. We are committed to
being accessible, accommodating, and
transparent at all times.
Developing Relationships Communication

8. We Appreciate Your
Time and Attention!
With carefully crafted websites and world-class digital
marketing techniques, Stratosphere empowers you to leave
your mark on the world of insurance.