1. University of Jamestown
Department of Communication
Public Relations Campaigns – Spring 2014
Team Arsonists-Jamestown Fire Department
CLIENT/PORTFOLIO CAMPAIGN PLAN – DRAFT 3
I. PLANNING
A. Background
1. Preliminary fact-finding
a) Initial client interview
i. Tasha Benjamin-Due 3/17
b) Archival research
2. Secondary research
ii. LAPD, Fort Lee, NJ, NFPA, IAFF, Williston,
Volunteerism in general
iii. Susan Margrave- LAPD and Fort Lee, NJ-Due 3/17
iv. Nolan Skowronek- Williston area recruitment-Due 3/17
v. Joshua Knutson- NFPA and IAFF- Due 3/17
vi. Dominic O’Connor- Local volunteerism- Due 3/17
vii. All other materials are printed in binder

2. B. Priority Audiences
a) Must live within Jamestown City limits
b) Must have other financial stability/full-time/part-time employment
c) Strong sense of family/bachelor
d) Importance of community and family
e) Age 21+
C. Goals and objectives (action, measurable, deadline)
1. Short-term: attain at least four new volunteers and awareness of
application process to community; 1000 members community involvement of
event
2. Long term: Enforce event annually, mentor program for new applicants,
website update, possible PR intern
a) Informational-educate community on involvement
b) Motivational-recruit volunteers
c) Financial-use as fundraiser in future
D. Messages and themes-“Jamestown Fire Department. Join the Family Dedication.
Serving Since 1884.”
E. Communication strategies and channels
a) Channels (media, employee internal program, etc.)
b) Quarter sheets, pitch letter, radio, poster, brochure, press kit,
mentor program, etc.
(1) Key messages “Join the Family Dedication”
(2) Community Involvement

3. II. IMPLEMENTATION
A. Media tactics
1. Tactics (specific news station or newspaper)
2. Jamestown Sun, Ingstad radio, 95.5, 93.3, produce video for Fire Dept.,
week-long event “Fire Dept. Games”
B. Non-media tactics
C. Logistics
1. Budget (personnel costs, program costs and administrative costs) and
(funding from internal sources, external sources, additional funding including
grants)
2. Staffing- Fire department staff and family members
3. Timetable-Event planning finished by May 1, 2014/ Event occurs in
June/July depending on Fire Chief’s schedule
III. Evaluation
A. Ongoing-weekly reports
B. Summative-overall analysis of project and meeting with Chief Reuther
C. Formative