The document discusses a new business strategy called the "Strategy of Giving" where companies focus on what value they can provide to customers rather than what customers can provide in return. It notes that new internet-based business models will ultimately impact all industries, especially older more established ones, bringing significant change. The strategy promotes the idea that by focusing on giving to customers, companies can gain everything they need for a successful business in return.

1. M I I K K A L E I N O N E N
O F
Y
O C
U O
R P
F Y
R
E
E

2. M I I K K A L E I N O N E N
O F
Version: 1.00.1
© Miikka Leinonen 2008
Translator: Vilja Sormunen
Editor: Satu Jussila
Photographer: Tuomas Kolehmainen How GivinG Makes Good Business.
w w w. s t r at e g y of g i v i n g. c om