Strategy by liddell hart

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Strategy by Liddell Hart Marlon T. Martinez ENTREP F10

Business Education News & Politics

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This is the talk I gave at Measurecamp Sydney on 10/09/16. Its pretty much my initial investigations into a new line of thought around attribution and digital marketing strategy, which Ill definitely be looking to expand on in future presentations. Measurecamp is an unconference held in various cities across the world where participants presents talks and there is no agenda. This was the first Sydney Measurecamp. For more info see here: http://sydney.measurecamp.org/

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Many business leaders believe that their world is all about power. Well, although high positions in big companies do involve power (in some organizations there is actually a Game of Thrones,) the strategy and wisdom of a good entrepreneur should go beyond that. More than reading "The Prince," by Niccolò Machiavelli, a good business leader should take a look at "The Art of War," by Sun Tzu, and in this post, you'll know why.

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The Art of War" is a timeless classic attributed to Sun Tzu, an ancient Chinese military strategist and philosopher. Written during the Eastern Zhou period, approximately 5th century BC, this influential treatise has transcended its origins as a military manual and evolved into a revered work on strategy, leadership, and the human psyche. I. Introduction to "The Art of War" "The Art of War" is a profound treatise on the strategy of warfare and its fundamental principles. At its core, the book emphasizes the importance of strategic thinking, adaptability, and understanding oneself and the enemy to achieve success. Sun Tzu's philosophies, deeply rooted in Chinese philosophy and military tactics of the time, provide insights that are not only applicable in the realm of war but also in various aspects of life. II. Historical and Cultural Context Understanding the historical and cultural context in which "The Art of War" was written is crucial to appreciate its significance fully. The Eastern Zhou period was marked by political instability and frequent warfare. Sun Tzu's experiences during this period deeply influenced his perspectives on strategy and conflict, which are reflected in his work. III. The Key Principles of "The Art of War" Know Yourself and Your Enemy: Understanding one's strengths and weaknesses, as well as those of the opponent, is essential for victory. This principle underscores the importance of self-awareness and thorough knowledge of the adversary. The Five Factors for Victory: These factors - Moral Law, Heaven, Earth, Commander, and Method and Discipline - form the foundation for successful strategy. They encompass moral, environmental, and leadership aspects critical to achieving victory. Adaptability and Flexibility: The ability to adapt to changing circumstances and tailor strategies accordingly is a hallmark of effective leadership and strategy. Sun Tzu advocates flexibility to respond to evolving situations. Deception and Surprise: Strategic deception and surprising the enemy are valuable tools in gaining an advantage. Misleading opponents and keeping them off balance can significantly influence the outcome of a conflict. Timing and Opportunities: Choosing the opportune moment for action is crucial. The book stresses the significance of timing and how seizing the right opportunities can lead to victory. IV. Applications of Sun Tzu's Principles "The Art of War" extends beyond the battlefield and finds applications in various domains. It has significantly impacted military strategies, business tactics, sports, politics, and even personal development. Understanding and leveraging these principles can enhance decision-making, leadership, and overall success in diverse fields. V. The Enduring Legacy and Influence "The Art of War" has maintained its relevance over centuries and across cultures.

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