Strategy for Bajra
State wise Potential and sales Plan (in MT) State  Potential Sales plan Focused Hybrid( vibha) Focus Hybrid (Nusun) RJ 500 Prime Prince HR 250 Prime Prince UP 450 Prime  Prince MH 100 Jade GJ 75 Prime
Rajasthan Category  “A” =>200, B=>100, “C”<100  in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Alwar 250 A Dosa 250 A Swaimadhopur 250 A Jaipur 250 A Dhaulpur 230 A Bharatpur 220 A Karoli 200 A Sikar 200 A Jhunjhunu 200 A Jhalore 200 A
Category  “A” =>200, B=>100, “C”<100  in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Tonk 100 B Sirohi 100 B Barmer 100 B Johpur 100 B Nagaur 80 C Hanumangarh 50 C Sri ganganagar 50 C Ajmer 50 C Jaisalmer 20 C Baran 15 C Pali 10 C
Uttar Pradesh Category  “A” =>300, “B” =>100, “C”<100  in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Aligarh 450 A Agra 400 A Badaun 350 A Morena 350 A Bhind 200 B Auriya 175 B Firozabad 150 B Mathura 80 C Etah 70 C Etawah 60 C
Uttar Pradesh Category  “A” =>300, “B” =>100, “C”<100  in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Gwalior 50 C Hathras 50 C Kasganj 35 C Mainpuri 20 C Moradabad 20 C Sheopur 20 C Vikashnagar 15 C Hardoi 10 C Sitarganj  10 C
Haryana Category  “A” =>150, “B” =>100, “C”<100  in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Mohindergarh 325 A Gurgaon 155 A Rewari 145 B Bhiwani 100 B Jhajjar 50 C Jind 40 C Hisar 39 C Sonipat 5 C Ambala 5 C Sirsa 3 C C
Plan for Branding/Promotional activities for Rabi 2009Kh- 2010.
Plan for Branding/Promotional activities for Rabi 2009Kh- 2010.
Plan for Branding/Promotional activities for Rabi 2009Kh- 2010.
Plan for Branding/Promotional activities for Rabi 2009Kh- 2010.
Plan for Branding/Promotional activities for Rabi 2009Kh- 2010.
Hybrid rice Focus Products
State wise Potential and sales Plan (in MT) State  Potential Sales plan Focused Hybrid( vibha) Focus Hybrid (Nusun) UP 10000 625 SW marvel  BH 3000 575 SW Marvel, VRH- 606 CH 3500 475 SW Marvel, VRH- 606 JH 2500 195 VRH 606
Sales Plan Crop Hybrid Qty-Mts UP BH CH JH Total Hy Rice SW 600 250 200 100 25 600   VRH-644 100 25 25 25 20 100   Crystal 200 50 50 50 50 200   Marvel 500 150 150 150 50 500   VRH-606 500 150 150 150 50 500   Total 1900 625 575 475 195 1900
Planning at district level for Rajasthan District Target plan F.A F.V Alwar 65 3 13 Dausa 65 3 13 sawimadhopur 65 3 13 Jaipur 65 3 13 Dolhpur 60 2 10 Bharatpur 55 2 10 Karoli 45 1 7 Sikar 45 1 7 Jhunjhunu 45 1 7 Jalore 45 1 7 TONK 20 1 3 Sirohi 20 1 3 Barmer 20 1 3 Jodhpur 20 1 3 Nagaur 15 1 2 Hanumangarh 7 1 1 Sri Ganganagar 7 1 1 AJMER 7 1 1 Jaisalmer 2 1 1 BARAN 1 1 1 Pali 1 0 1 Grand total 675 30 120
Planning at district level for Harayana  Districts  Target plan FA FV Bhiwani 59 4 21 Mohindargarh 45 4 21 Rewari 35 3 18 Hisar 30 2 15 jhajjar 25 2 10 Jind  30 2 10 Gurgaon 22 2 5 mewat 20 2 5 Rohtak 17 1 5 Sonipat 6 1 2 Kaithal 4 1 2 Fatehabad 2 1 1 Palwal 2 1 1 Sirsa 1 1 1 faridabad 1 1 1 Karnal  0.5 1 1 Yamuna nagar 0.5 1 1
Planning at district level for U.P(Kuldeep) District  Target sales  FA FV Aligarh 70 3 22 Agra 70 3 22 Badaun 50 3 19 Morena 50 3 19 Total &quot;A&quot; category district 240 12 82 Bhind 45 2 13 Auriya 40 2 9 Firozabad 40 2 9 Mathura 20 1 5 Total &quot;B&quot;Category district  145 7 36 Etah 20 1 5 Etawah 17 1 5 Gwalior 12 1 4 Hathras 12 1 4 Kasganj 5 1 2 Mainpuri 4 1 2 Moradabad 4 1 2 Sheopur 4 1 2 Vikashnagar 3 1 2 Hardoi 2 1 2 Sitarganj  2 1 2 Total &quot;c&quot; category  district 85 11 32 Grand totalTotal  470 30 150

Strategy

  • 1.
  • 2.
    State wise Potentialand sales Plan (in MT) State Potential Sales plan Focused Hybrid( vibha) Focus Hybrid (Nusun) RJ 500 Prime Prince HR 250 Prime Prince UP 450 Prime Prince MH 100 Jade GJ 75 Prime
  • 3.
    Rajasthan Category “A” =>200, B=>100, “C”<100 in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Alwar 250 A Dosa 250 A Swaimadhopur 250 A Jaipur 250 A Dhaulpur 230 A Bharatpur 220 A Karoli 200 A Sikar 200 A Jhunjhunu 200 A Jhalore 200 A
  • 4.
    Category “A”=>200, B=>100, “C”<100 in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Tonk 100 B Sirohi 100 B Barmer 100 B Johpur 100 B Nagaur 80 C Hanumangarh 50 C Sri ganganagar 50 C Ajmer 50 C Jaisalmer 20 C Baran 15 C Pali 10 C
  • 5.
    Uttar Pradesh Category “A” =>300, “B” =>100, “C”<100 in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Aligarh 450 A Agra 400 A Badaun 350 A Morena 350 A Bhind 200 B Auriya 175 B Firozabad 150 B Mathura 80 C Etah 70 C Etawah 60 C
  • 6.
    Uttar Pradesh Category “A” =>300, “B” =>100, “C”<100 in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Gwalior 50 C Hathras 50 C Kasganj 35 C Mainpuri 20 C Moradabad 20 C Sheopur 20 C Vikashnagar 15 C Hardoi 10 C Sitarganj 10 C
  • 7.
    Haryana Category “A” =>150, “B” =>100, “C”<100 in MT District Potential (MT) Sales Plan (MT) Focus Product District Category Mohindergarh 325 A Gurgaon 155 A Rewari 145 B Bhiwani 100 B Jhajjar 50 C Jind 40 C Hisar 39 C Sonipat 5 C Ambala 5 C Sirsa 3 C C
  • 8.
    Plan for Branding/Promotionalactivities for Rabi 2009Kh- 2010.
  • 9.
    Plan for Branding/Promotionalactivities for Rabi 2009Kh- 2010.
  • 10.
    Plan for Branding/Promotionalactivities for Rabi 2009Kh- 2010.
  • 11.
    Plan for Branding/Promotionalactivities for Rabi 2009Kh- 2010.
  • 12.
    Plan for Branding/Promotionalactivities for Rabi 2009Kh- 2010.
  • 13.
  • 14.
    State wise Potentialand sales Plan (in MT) State Potential Sales plan Focused Hybrid( vibha) Focus Hybrid (Nusun) UP 10000 625 SW marvel BH 3000 575 SW Marvel, VRH- 606 CH 3500 475 SW Marvel, VRH- 606 JH 2500 195 VRH 606
  • 15.
    Sales Plan CropHybrid Qty-Mts UP BH CH JH Total Hy Rice SW 600 250 200 100 25 600   VRH-644 100 25 25 25 20 100   Crystal 200 50 50 50 50 200   Marvel 500 150 150 150 50 500   VRH-606 500 150 150 150 50 500   Total 1900 625 575 475 195 1900
  • 16.
    Planning at districtlevel for Rajasthan District Target plan F.A F.V Alwar 65 3 13 Dausa 65 3 13 sawimadhopur 65 3 13 Jaipur 65 3 13 Dolhpur 60 2 10 Bharatpur 55 2 10 Karoli 45 1 7 Sikar 45 1 7 Jhunjhunu 45 1 7 Jalore 45 1 7 TONK 20 1 3 Sirohi 20 1 3 Barmer 20 1 3 Jodhpur 20 1 3 Nagaur 15 1 2 Hanumangarh 7 1 1 Sri Ganganagar 7 1 1 AJMER 7 1 1 Jaisalmer 2 1 1 BARAN 1 1 1 Pali 1 0 1 Grand total 675 30 120
  • 17.
    Planning at districtlevel for Harayana Districts Target plan FA FV Bhiwani 59 4 21 Mohindargarh 45 4 21 Rewari 35 3 18 Hisar 30 2 15 jhajjar 25 2 10 Jind 30 2 10 Gurgaon 22 2 5 mewat 20 2 5 Rohtak 17 1 5 Sonipat 6 1 2 Kaithal 4 1 2 Fatehabad 2 1 1 Palwal 2 1 1 Sirsa 1 1 1 faridabad 1 1 1 Karnal 0.5 1 1 Yamuna nagar 0.5 1 1
  • 18.
    Planning at districtlevel for U.P(Kuldeep) District Target sales FA FV Aligarh 70 3 22 Agra 70 3 22 Badaun 50 3 19 Morena 50 3 19 Total &quot;A&quot; category district 240 12 82 Bhind 45 2 13 Auriya 40 2 9 Firozabad 40 2 9 Mathura 20 1 5 Total &quot;B&quot;Category district 145 7 36 Etah 20 1 5 Etawah 17 1 5 Gwalior 12 1 4 Hathras 12 1 4 Kasganj 5 1 2 Mainpuri 4 1 2 Moradabad 4 1 2 Sheopur 4 1 2 Vikashnagar 3 1 2 Hardoi 2 1 2 Sitarganj 2 1 2 Total &quot;c&quot; category district 85 11 32 Grand totalTotal 470 30 150