A strategically managed PR approach can help small companies establish a strong reputation, distinguish themselves from competitors, educate their target market, build trust and credibility, and highlight unique selling points. The document provides tips for small companies to work with a PR agency, including looking for someone with a creative and proactive approach, lots of experience working with small businesses, and the ability to work closely on a daily basis. An example case study describes how a flood risk assessment company used PR to break into big markets and establish its reputation as experts through high profile press coverage across various media outlets.

5. Case study: Ambiental Flood risk assessment consultancy Aim Campaign to raise the profile of Ambiental as a company that is developing pioneering new technology to help insurers, risk managers, government and businesses to tackle the risks of environmental catastrophes such as flooding. Results A wide variety of high profile press coverage was secured across the insurance press and national newspapers which boosted Ambiental’s profile as industry experts and positioned them alongside major blue chip companies. Blue Rocket secured more than 30 pieces of coverage including a full page article with flood maps in the Evening Standard, expert comment from Ambiental in the Daily Express and The Sunday Telegraph and monthly coverage in the insurance press. They have also appeared on Newsnight, BBC news and Channel 4’s Dispatches: Britain Under Water What PR has done for Ambiental The campaign generated a very high return on investment and positioned Dr. Justin Butler as a leading expert on flood risk and has also generated a number of high profile sales leads.

6. Campaign example Mapping out your company’s success We believe that just because you are small it doesn’t mean that you can’t think big. This is why we help our clients to secure high profile press coverage in leading publications that help to build validity and recognition in their company. Our work with Ambiental Technical Solutions has helped to propel the company into the limelight attracting new sales leads from large companies and positioning them as leading experts in both national newspapers and television shows: