This document discusses different levels of strategies in strategic management. It begins by introducing the types of strategies like mission statements and their characteristics. It then outlines the learning objectives and session outcomes which are to understand different levels of strategies and appreciate the role of strategy classification. The main body explains the three levels of strategies - corporate level, business unit level, and functional level. It provides examples and characteristics of each type of strategy. The document concludes with multiple choice questions to test understanding.

2. STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR
PROGRAME B.COM
SUBJECT COMMERCE
SEMESTER I
UNIVERSITY MANGALORE
SESSION X
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3. TYPES OF STRATEGY
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4. • Mission statement
• Characteristics of mission
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5. LEARNING OBJECTIVES:
Examine how strategies are formulated at different levels
Explain the characteristics of different strategies
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6. SESSION OUTCOME :
Understand different levels of strategies
Appreciate the role and significance of classification of strategies
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7. ON THE BASIS OF LEVELS
• CORPORATE LEVEL STRATEGY
• BUSINESS UNIT LEVEL STRATEGY
• FUNCTIONAL LEVEL STRATEGY

8. 1. CORPORATE LEVEL STRATEGY
These strategies basically about decisions related to :
• Allocating resources from one set of business to others
• Transferring resources from one set of business to others
• Managing and nurturing a portfolio of business

9. Characteristics
• Formulated by top management
• Strategies are complex in nature and affect the entire organization
• Long run in nature
• Multi dimensional and integrated
• Concerned with perceiving opportunities and threats and cope with them
• Concerned with efficient allocation and utilization of scares resources

10. 2. BUSINESS LEVEL STRATEGY
Business strategies are the courses of action adopted by an organization for each of
its businesses separately to serve identified customer groups and provide value to
the customer by satisfaction of their needs.

11. Characteristics
• Specific - deals with specific issues that affect the particular business unit
• Short term orientation – focused on short term goals
• Simple in nature – fairly simple in nature compared to corporate strategies
• Independent – independent to business unit

12. 3. FUNCTIONAL STRATEGY
Functional level strategies relate to the different functional areas which a strategic
business unit has, such as marketing, production and operations, finance and human
resources.

13. Characteristics
• Related to functional areas of business – finance, marketing, human resource etc
• Formulated by functional heads along with their teams
• Covers narrow area of activity
• Short term functional objectives

14. MCQ’S
1. Highest level of strategy is _________
a) Business Level Strategy
b) Corporate Level Strategy
c) Functional Level strategy
d) Growth strategy
c) Corporate Level Strategy
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15. 2. Corporate Level strategy is formulated by
a) Top management
b) Middle management
c) Low level management
d) Employees
e) Top management
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16. 3. Courses of action adopted by an organization for each of its
businesses separately is called________
a) Business Level Strategy
b) Corporate Level Strategy
c) Functional Level strategy
d) Growth strategy
c) Business Level Strategy
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17. 4. Marketing is a _______ area of business
a) Functional
b) Regional
c) Demographical
d) Normal
a) Functional
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18. 5. Identify the visionary
a) Jayanthi varma
b) M.K Indira
c) Saalu marada Thimmakka
d) Medha Patkar
c) Saalu marada Thimmakka
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19. Reference
• Kazmi Azhar. “Strategic management and business policy”,third edition,The McGraw-hill
publishing,2008.
• David Fred R. “Strategic management and Concepts and Cases”,13th edition,Pearsons
Education Inc, New Jersey 2011.
• Barney Jay B & Hesterly William s. “Strategic management and competitive advantage“ ,5th
edition, Pearson India Education Services, UP 2017.
• Shetty N Suman ‘et al.’“Strategic management and Organisational Behaviour”,First edition,
Professional Books publisher,2019.
• Adiga K S.“Strategic management and Organisational Behaviour”,First edition, Shubha
Prakashana,June 2019.
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