1. K12 Initiatives

2. © 2013 LoudCloud Systems Inc.
Quota 2013
• $1.5mm
• Ben $600,000
• Dinesh $500,000
Q2 Q3 Q4
Ben 200,000 200,000 200,000
Dinesh 153,000 153,000 153,000
Chad 133,000 133,000 133,000

3. © 2013 LoudCloud Systems Inc.
• Learning MAPS
• 30 Districts=$100k
• Denver=$100,000
• Dallas=$300,000
• Plano=$30,000
• Richardson=$30,000
• Denton=$30,000
• Irving=$30,000
• Birdville=$30,000
Products

4. © 2013 LoudCloud Systems Inc.
Products
• LMS
• Dallas ISD=$300,000
• Denver=$100,000
• Des Moines=$200,000

5. © 2013 LoudCloud Systems Inc.
• IIS
• Denver=$100,000
• Dallas=$300,000
• Southlake-Carroll=$100,000
• Alief=$400,0000
• Coppell=$100,000
Products

6. © 2013 LoudCloud Systems Inc.
Sales Goals 2013
• $1.5 mm
• 5 IIS Districts ($200k x 5= $1mm)
• 50 LMS Districts 5,000 students or Less (Average Current Sale=$600,000)
Goals by 2014
• $3.8 mm
• 10 IIS Districts($200K x 10= $2mm)
• 110 LMS Districts 5,000 students or Less (Average Current Sale=$1.3 mm)
Goals By 2015
• $8mm in Residual Sales
• 50 IIS Districts ($350k x 10=$3.5MM)
($200k x 20=$4.0 MM)
( $70k x 30= $2.1 MM)
• 400 LMS Districts ($4.8 mm)
Goals

7. © 2013 LoudCloud Systems Inc.
Needs 2013
• 4 people inside sales people today 2013
• 1 district appointment setter today 2013
• 4 Strategic Contract Consultants now 2013
– Emil Ahangarzadeh
– Todd Sharron
– Vicki Hylton
– Brenda Bartholomew
– Joan Kowal
– Wells Singleton
• 2 additional sales people by September 2013
• RFP Authoring Person 2013
• Budget for Regional Conferences now 2013
• Project Implementation team ready to hire April 2013
• Support Team ready to hire by 2013
• K12 Marketing

8. © 2013 LoudCloud Systems Inc.
• Profitability Year 1, we need sales
• Year 2, Margin increases
• Year 3, Margin increases again
• Platform Stability/Risk
• Sales Cycle
• Consultant Fees
Issues/Concerns

9. © 2013 LoudCloud Systems Inc.
o Inside Sales Team
o Hiring
o Training
o Opportunity Matrix
o Strategic Initiatives (Data Creation and
Publication)
o Footprint Focus
o Regional Service Centers
o State Initiatives
o Large District Conversations
Priorities

10. © 2013 LoudCloud Systems Inc.
o Inside Sales Team
o K12
o 4 Inside
o 1 apoinment setter
o Influencers/Contractors
o Mark Woolery-Texas, California
o Joan-US Wide
o Emile-California
o Brenda-Florida
Hiring

11. © 2013 LoudCloud Systems Inc.
o Loud Sales Proficiency
o Target Focused Calls
o Instructional Technology
o Assistant Superintendent of Curriculum
o Director of Testing, Psychometrician
o Demo (outcomes focus)
o LMS
o IIS
o LoudMaps
Training

12. © 2013 LoudCloud Systems Inc.
National K-12 Statistics
• Public Schools
– 98,817
– Large (50,000+) 87
– Medium (10,000-49,999)
– Small (<10,000)
– 14,427 Medium to Small
– Faith Affiliated
• 2,400
– Non-Faith Affiliated
• 20,820

13. © 2013 LoudCloud Systems Inc.
100 Largest Districts
• http://en.wikipedia.org/wiki/List_of_the_largest
_school_districts_in_the_United_States_by_enr
ollment
• Colorado-4 districts (258,440 students)
• Texas- 4,673,455
• 18 districts (1,375,242 students)
• California- 6,070,428
• 13 districts (1,473,962 students)
• Florida-2,666,811
• 14 districts (1,824,396 students)
• Illinois- 2,112,805
• 1 district (413,694 students)
• New York- 2,765435
• 1 districts (1,042,277 students)
• Wyoming
• Oklahoma

14. TX
CA
CO
PA
WY
FL
IL
NY

15. © 2013 LoudCloud Systems Inc.
Roadshow
• 4 to 6 District Demo
• Colorado
• California
• Texas
• Florida
• Oklahoma

16. © 2013 LoudCloud Systems Inc.
Conferences
• National Conference
– ALAS
– CCSSO
– ASCD
– ISTE
– National Catholic Education Conference
• State Conferences
– Texas Assessment Conference
– TASA Midwinter
– TASA Summer
– TASMUS
– FETC
– Sanibel
– ACSA
– CABE
– Colorado Legacy Foudation
• Regional Conferences
– Region 1 Tech
– Region 20
– Region 10
– Region 4
– San Diego
– Frezno
– Orange
– Santa Clara

17. © 2013 LoudCloud Systems Inc.
o Public and Private
o Public focus on IIS
o North Texas Regional: Coppell ISD, Allen, Frisco, Highland
Park, Lewisville, McKinney, Plano, Northwest, Richardson,
Plano, Denton, Coppell, Birdville, Irving
o Austin, Round Rock, San Antonio, Region 12
o San Diego County, Frezno County, Orange County
o KIPP
o Private LMS
o Catholic, Lutheran, Baptist
Footprint Focus/Verticles

18. © 2013 LoudCloud Systems Inc.
Large Districts
• Dallas ISD
• Fort Worth
• Denver
• Aurora
• Alief
• Plano
• Irving
• Poway
• San Diego
• Browsville
• Pasco
• Orange
• Austin
• Roundrock
• San Antonio
• Brownsville
• McAllen
• Laredo

19. © 2013 LoudCloud Systems Inc.
o Calls
o 100 touch points a week
o 90% small district/private school
o 10% Influencial Thought Leaders
o Opportunities
o 5 real opportunities a week
o Develop Conversion Matrix
o Cold Call Demo Close
o Lead Demo Close
Opportunity Matrix

20. © 2013 LoudCloud Systems Inc.
Dinesh Targets
• LA Diocese
• All Saints Elementary School Los Angeles (323) 225-7264
• Alverno High School Sierra Madre (626) 355-3463
• American Martyrs Elementary School Manhattan Beach (310)
545-8559
• American Martyrs Preschool Manhattan Beach (310) 802-8149
• Annunciation School (ICA Middle School Campus) Arcadia(626)
447-8262
• Armenian Sisters Academy Montrose 818-249-8783
• Armenian Sisters Academy Preschool Montrose(818) 249-8783
• Ascension Elementary School Los Angeles (323) 756-4064
• Ascension Preschool Los Angeles (323)756-4064
• Assumption Elementary School Los Angeles (323) 269-4319
• Assumption of the B.V.M. Elementary School Pasadena (626)
793-2089
• Beatitudes of Our Lord Elementary School La Mirada (562) 943-
3218
• Bellarmine Jefferson High School Burbank (818) 972-1400
• Bishop Alemany High School Mission Hills (818) 365-3925
• Bishop Amat High School La Puente (626) 962-2495
• Bishop Cantwell Sacred Heart of Mary High School Montebello
(323) 887-2066
• Bishop Conaty Our Lady of Loretto High School Los Angeles (323)
737-0012
• Bishop Garcia Diego High School Santa Barbara (805) 967-1266
• Bishop Montgomery High School Torrance (310) 540-2021
• Bishop Mora Salesian High School Los Angeles (323) 261-7124
• Blessed Sacrament Elementary School Los Angeles (323) 462-
6311
• Blessed Sacrament Preschool Los Angeles (323) 467-4953
• Cathedral Chapel Elementary School Los Angeles (323) 938-
9976
• Cathedral High School Los Angeles (323) 225-2438
• Chaminade College Prep Middle School Chatsworth (818)
363-8127
• Chaminade College Preparatory West Hills 818-347-8300
• Christ the King Elementary School Los Angeles (323) 462-4753
• Corpus Christi Elementary School Pacific Palisades (310) 454-
9411
• Crespi Carmelite High School Encino

21. © 2013 LoudCloud Systems Inc.
Pennsylvania
• Abington School District - 4200
• Boyertown Area School District - 7099
• Cheltenham Township School District -
4000
• Colonial School District - 4500
• Hatboro-Horsham School District - 5000
• Jenkintown School District - 4500
• Lower Merion School District - 7500
• Lower Moreland Township School District
- 2182
• Methacton School District - 3000
• Norristown Area School District - 1900
• North Penn School District - 2684
• Perkiomen Valley School District - 5900
• Pottsgrove School District - 2000
• Pottstown School District - 1200
• Souderton Area School District - 3850
• Springfield Township School District - 1900
• Spring-Ford Area School District - 2000
• Upper Dublin School District - 3200
• Upper Merion Area School District -
• Upper Moreland School District -
• Upper Perkiomen School District -
• Bryn Athyn School District –

22. © 2013 LoudCloud Systems Inc.
MATS
• Highland Park
• Denton
• Grand Prairie
• Richardson

23. © 2013 LoudCloud Systems Inc.
Ben Targets
• Harlingen
• Brownsville
• McAllen
• La Joya
• Corpus Christi
• Mercedes
• Edinburg
• San Benito
• Tomball
• Pearland
• Galena Park
• Humble
• Aldine
• Katy
• Weatherford
• Mansfield
• Keller
• Waxahachie
• Denton
• Mesquite
• Irving
• Lewisville
• Roundrock
• Duncanville
• Garland
• Richardson
• Coppell
• Cy-Fair
• Pasadena

24. © 2013 LoudCloud Systems Inc.
Mark Woolery Targets
• Alief
• Coppell
• Southlake-Carroll
• Region 12

25. © 2013 LoudCloud Systems Inc.
Colorado
Colorado
Legacy
Foundation
JeffCO
Thompson
Public
Schools
San Juan
Boces
Denver
Public
Schools
Aurora
Public
Schools
Centennial
Public
Schools
Eagle
Public
Schools
320,000 student
population

26. © 2013 LoudCloud Systems Inc.
Jeffco
Wyoming
SDE
Cypress-
Fairbanks
Austin
ISD
500,000 student
population

27. © 2013 LoudCloud Systems Inc.
Catholic Diocese
LA
Diocese
Paracleet
Santa
Clara
Monterrey
San Jose
140,000 student
population

28. © 2013 LoudCloud Systems Inc.
Catholic Diocese
LA Diocese
Phoenix
Diocese
San
Diego
Diocese
Dallas
Diocese
Chicago
Diocese
500,000 Students

29. © 2013 LoudCloud Systems Inc.
Region 12
Region 12
Waco
Hillsboro
Killeen
Temple
West
Corsicana
67 Districts
150,000 students

30. © 2013 LoudCloud Systems Inc.
Region 12
Region
13
Region
20
Region
12
Region
19
Region
2
Region
1
270 Districts
800,000

31. © 2013 LoudCloud Systems Inc.
Metroplex Area Testing
Supervisors
MATS
Richardson
ISD
May
Irving ISD
June
Dallas ISD
July
Denton ISD
Birdville
ISD
Plano ISD
320,000 Students

32. © 2013 LoudCloud Systems Inc.
Council of Great City
Schools
CGCS
Dallas
ISD
Fort
Worth
ISD
Houston
ISD
Denver
San
Diego
Broward
Chicago
1.4mm students

33. © 2013 LoudCloud Systems Inc.

34. © 2013 LoudCloud Systems Inc.

35. © 2013 LoudCloud Systems Inc.
• University of North Texas
• Dr. Michel Spector
• Chair of Learning Technologies
• Research
• Intelligent support for research design
• System Dynamics based learning environments
• Assessing learning in complex domains
• Distance Learning and Technology Integration
• 100 articles, chapters and books
• Dr. Cathleen Norris
• Research
• Computer based education, human factors, teacher
productivity
Strategic Partnerships

36. © 2013 LoudCloud Systems Inc.
o SMU
o Dr. David Char
o Chair of Education
o National Board of Educational Sciences
o Research
o Reading and Math Strategies
o Students with disabilities
o 30 articles, 12 books, 18 technical
reports
o Dr. Patricia Mathes
o Project Scale
o ISIP author
Strategic Partnerships