ZHK Chemicals Ltd. is facing high employee turnover which is a major issue. They analyzed their current situation and found that they provide competitive salaries and benefits but do not collect feedback from resigning employees. Their strategic plan to improve retention includes assessing HR capacity/needs, identifying gaps like lack of feedback, and developing strategies such as conducting exit interviews, offering loans, profit sharing, and recreation activities to increase employee satisfaction, accountability, and create a friendly work environment to reduce turnover. They will promote the new initiatives through internal communications and showcase benefits in job advertisements.

1. Improving ZHK
Chemicals Ltd.’s
Employee Retention
and Talent Management
in The Long Run

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Current Situation Analysis of ZHK Chemicals
Ltd.
• The company is the market leader
• The company has maximum investment in technology and
R&D in the industry
• The company provides a market-standard salary, four types
of annual recognition programs, and an excellent work-life
balance.
• Employee turnover has become a huge issue for the
company.
• The company do not have any constructive feedback from
the employees who have been resigning.
• The company cannot afford to raise its labor costs by adding
more layers to the current organogram structure.
Strength
Weakness

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Current Situation Analysis of ZHK Chemicals
Ltd.
• Bangladesh has Huge work force.
• The company can has huge number of resources to retain
employee
• The other firms which have superlative corporate culture
Opportunities
Threat

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Problem Identification
One of the best indicators of success is the growth of an
organization. Growth does not only depend on terms of
revenue or the amount of clients the company have, but also in
the number of employees or staffs. It only makes sense that as
the business grows, the company is going to need more team
members to handle the additional responsibilities. Here ZHK
Chemicals Ltd is facing problems. “Employee Turnover” has
become a huge problem for the company.The company can
not be able to retain their employees like before.The company
cannot even be able to collect constructive feedbacks from the
exit interviews.

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Strategic Plan
Assessing the current
HR capacity
Forecasting HR
requirements
Gap analysis
Developing HR
strategies to support
organizational
strategies

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Strategic Plan
Assessing the current HR capacity
• 1500 employees
• Required skills to build strong customer relationship as
well as experience
Forecasting HR requirements
• Trendy Work Environment
• Easy-going lifestyle
• Job security
• Social need
Gap analysis
• Lack of constructive feedback from resigning employees

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Strategic Plan
Developing HR Strategy Focusing on Employee
Retention &Talent Management
• Providing loan facilities at a low interest to the employees so that
they can have a easy-going lifestyle. The employees cannot leave
without paying the loans which will increase the retention rate.
• Providing job security will increase the retention rate as of today the
job security in the private industry is rare.
• Regularly check in on employee sentiment by sending out short
surveys, frequently. Surveys should not be lengthy and infrequent.
This will help to support to increase employees’ faith in the power of
their voice to enact meaningful change.
• Carefully select employee selection process so that the firm could
have appropriate employee which will decrease the turnover.
• Providing a good Exit Questionaries to the resigning employees to
know the actual reasons of exiting.

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Strategic Plan
Developing HR Strategy Focusing on Employee
Retention &Talent Management
• Sharing a certain amount of profit percentage with the employees. It
will increase the accountability & loyalty level of the employees as it
will motivate them to earn more profit for the company and rise their
income.
• Arranging recreation facilities for the employees will help to full fill
their social needs as this will increase bonding among the employees
and there will be a friendly work environment. A friendly work
environment will decrease employee turnover.

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Promotional Plan
• As the company is big and they have six corporate offices in six
different places in Bangladesh, they can run the new strategies in
online they can promote their new plans in their Whatsapp or other
social media groups.
• The company may share some of their HR activities in social media so
that the can exhibit a good image among the outer world.
• The company may showcase the employee benefits in the job
advertisements so that the external factors of the farm can not
influence the employee turnover.

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Action Plan &Timeline
Making report
Collecting feedbacks
Implementing Strategic plans
Allocating resources
ResourceCollection