The document discusses developing an effective strapline for a business or product. It recommends starting by identifying 5 values that describe the offering, then using those values to guide brand messaging and evaluate potential straplines. Several strapline options are presented for a hip hop music magazine, with the selected one being "Think once, think twice, think hip hop" due to its powerful and straightforward nature that directly appeals to the target teenage audience.

1. Strapline
By: Jamuna vasanthakumaran

2. 1) Start by exploring your values
• Think of 5 words or phrases that best describe your
business or product e.g. quality, nimble, cost
effectiveness, knowledgeable, innovative. These
words are then used to measure all of your brand
messages and the value of your strapline moving
forward
Hip hop
music
Big, bold Affordable
strong for target
fonts audience
HHW-
hip hop
world
Teenagers Interviews

3. Chosen Straplines
• Think once, think twice, think hip hop
• It’s how hip hop is done…
• This is how we do it
• We don’t make hip hop, we just make it better
• You like hip hop, hip hop likes you
Think once, think twice, think hip hop
The strapline that I am going to be using in my magazine, it stands out
on the page as it’s sound very powerful and very straight forward in order
for the target audience to get the magazine.