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MODULE HANDBOOK 2023
Module title: Knowledge Exchange Project 1
Module code: STRA60218
Level: 6
Credits: 30
Co-requisite or pre-requisite modules: None
School: British University Vietnam
Semester: October 2023
Location of Delivery: BUV Ecopark Campus

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1. Introduction
Welcome to the final year of your degree! During this year, you will be required to complete a
‘final project’.
You will focus on an area of your own interest and develop a deep understanding of the process of
collaborative research. You will be involved in real-time problem solving, recommending actions
and present your findings to employers in an end of course showcase.
The module enables students to choose an award relevant project which is best suited to their
current areas of interest and career aspirations. The definition of award relevant directly links to
the award and levels outcomes in the programme specification document for the award. All
projects will have to be authorised by academic staff that they are suitable for the specific award
being studied.
Learning - Identify a suitable approach & methodology to prepare and conduct an investigation
into a real time consultancy based individual project. Characterise, evaluate & provide critical
conclusions and/or recommendations with reference to appropriate underpinning theory and/or
frameworks.
Practice - Work in conjunction with an employer to conduct a critical reasoned evaluation from
analysis of secondary data and/or primary research to draw robust conclusions & make
recommendations relating to the project topic. Evaluate the wider implications of the project’s
conclusions and how they relate to wider business.
The module is delivered over two terms and the first term will consist of 5 Lectures that will
introduce you to the project process and help you get your research project started. You will be
expected to continue working on your project independently during and between the two terms
in your semester break. The second term will mainly consist of one-on-one supervisory meetings
and help with data analysis as well as writing up of the report.
This module handbook will give you further information on structure, delivery and assessment of
this module.
2. Module Tutors
Name Email
Dr Joao Fialho joao.f@buv.edu.vn Module Leader
Dr. Kumarashvari Subramaniam kumarashvari.s@buv.edu.vn Module Tutor
Dr Dong Manh Cuong manhcuong.d@buv.edu.vn Module Tutor
Mark Harris mark.h@buv.edu.vn Module Tutor
Dr Shashi Chaudhary shashikant.c@buv.edu.vn Module Tutor
Contact: Faculty Office, Level 3 – BUV Ecopark

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3. Module Learning Outcomes
1. Employ a range of critical evaluation techniques to demonstrate a systematic awareness,
understanding and knowledge of contemporary management issues associated with the
project topic. (Knowledge and understanding)
2. Devise and apply valid evaluation and investigative techniques to interpret complex
business challenges and propose solutions in the context of the project topic.
Demonstrate understanding of selected investigative techniques within contemporary
business paradigms. (Analysis)
3. Generate innovative and enterprising approaches & solutions to management challenges
which inform decision making in effective risk management as they relate to the project
topic. (Problem Solving)
4. Reflect upon and evaluate your research skills and development. (Reflection)
4. How will I learn on this module?
All projects will be assigned an individual academic supervisor. The Exchange Knowledge project
module will also include seminars/workshops relating to work-based project techniques in
addition to 6 hours 1:1 academic consultation with a principle academic supervisor, plus 278 hours
of both independent study and working with the sponsoring employer 300 hours total. The
project can be based on and/or derived from current or previous employment experience OR an
appropriate topic can be agreed with academic staff in conjunction with appropriate links with
industry through the wider university. As such students are expected to research and draw on
wider sources of both academic and industry related sources & data to fulfil the module
assessment_requirements.

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5. Attendance and Absence
Your attendance is required at all teaching sessions for this module. Your attendance will be
monitored and if you start missing classes this will be recorded and you will be contacted to
discuss your absence.
If you are absent from this module on four consecutive sessions for reasons other than personal
illness without prior approval you may be withdrawn from the module. If you miss seven sessions
of any fifteen credit module (fourteen for any thirty credit module) then you will not be permitted
to take assessments for that module in accordance with clause 3.8 of the Staffordshire University
General Student Regulations: “The University reserves the right to intermit or withdraw your
registration if your continued absence (unless authorised by the University) in the view of your
Faculty, compromises your ability to progress/complete your award satisfactorily and/or meet the
learning outcomes of the module(s) you are registered on.”
6. Learning Resources
Lecture slides and additional resources will be made available on Canvas.
The key textbooks for this module are:
 Mark N.K. Saunders, Philip Lewis, Adrian Thornhill, (2019) Research Methods for Business
Students, 8th edition, Pearson
You may also refer to other books on research methods which are available to you in the LRC,
such as:
 Barker S and Cole R (2012) Project management 3rd ed Harlow Pearson
 Silvis, C.A. (2015), Presentation Skills: One Hour Workshop, Cengage Learning PTR
Week Lecture Assessment Schedule
1
Business and management research -
Introduction
2
Formulating and clarifying the research topic &
research design
3
Literature review Research question and objectives
(0% assignment)
4 Individual project work – individual meetings
5 Research methodology
6
Individual project work – individual meetings Research methodology + research question +
research objectives
(0% assignment)
7 Data collection
8 Data sources and data types
9 Individual project work – individual meetings Variables to collect and variable split
10 Timelines and project planning
11 Individual project work – individual meetings
12 Presentation Week Presentations due

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 Smith K A (2014) Teamwork & Project Management. 4th ed. New York: McGraw-Hill
Education
 Wintage L M (2015) Project Management for R&D and Development Guiding Innovation
It is important you consult additional relevant resources that are appropriate for your chosen
project, including books from the LRC and journal articles. If you need any advice in this regard,
please do not hesitate to contact your module leader.
7. How will I be assessed in this module?
This module is assessed as follows:
 A ten-minute individual oral presentation outlining your chosen project, worth 15%
(semester 1)
 A 5,000-word individual report on your approved project topic, worth 85% (semester 2)
The individual oral presentation will take place in Semester 1 (Week 12), with the final assignment
due in Week 12 of Semester 2.
Undergraduate degrees: To pass a module you must achieve at least 40% in the module
overall.
If you fail to satisfy the assessment criteria of the module, you will be awarded a fail. If you have
failed to submit any assessment for the module, you will be given N (Fail due to non-submission)
for the element(s) of the module and you will only be allowed a further attempt at that element(s)
of the module at the discretion of the appropriate Board.
It is therefore essential that you attempt and make a submission for all pieces of assessment.
Support and guidance relating to assessment is available through your course team as well as
from university support services and the Students’ Union. Please see your Student Handbook and
your Module Leader, Personal Tutor or Programme Leader for information on what to do if you
can’t hand in work due to circumstances beyond your control.
8. Submission and Feedback
Feedback on your performance is provided in a variety of ways – all the way through a module
you will be receiving informal feedback on your performance, in your discussions with teaching
staff in tutorials for instance. Feedback should help you to self-assess your work as you progress
through the module and help you to understand your subject better.
Feedback is not just the marks at the end of the module – it could be regular verbal advice about
your work, perhaps as you develop a portfolio of work; comments made by tutors or fellow
students in group discussions; or the written comments on your work.

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You can expect to receive formal feedback on your assessed work no later than 20 working days
after it has been submitted.
For this module, your feedback will become available on Turnitin when the moderation process is
complete and marks are released to students.
9. Academic Integrity
Staffordshire University have recently updated their policies on Academic Misconduct, and you
are strongly encouraged to familiarise yourself with these policies which can found here.
In short, the policy states that if even the smallest amount of plagiarism is present in your
work, at a minimum, you will fail that assessment. It also means that if you receive three
instances of academic misconduct in total during your studies at BUV, you will fail your award
and your studies at the university will likely be terminated.
When submitting an assignment, you MUST leave yourself enough time to check the levels of
similarity using Turnitin, and change your assignment if you realise that you have
accidentally plagiarised. Speak to your module leader if you are concerned about any
similarity you spot in your work. Please note, that just because Turnitin does not show any
similarity in the initial check of your work, that does not mean you have not committed
plagiarism.
This module requires that you demonstrate what you have learnt and that you have met the
learning outcomes of the module. To do this you are required to complete the module
assessment. The University expects this to be, for individual assessments, your own work and so
must comply with the University’s regulations on academic misconduct. Academic misconduct
includes things like cheating in examinations, making-up data and plagiarism.
According to Staffordshire University guidelines, plagiarism is defined as a student submitting
the work of others as his/her own for the purpose of satisfying formal assessment requirements.
Thus plagiarism is the use of the ideas, words and/or artefacts of others without due
acknowledgement.
BUV follows Staffordshire University policy on academic misconduct and takes suspected cases
of academic misconduct, including plagiarism very seriously. The penalties are severe and can in
some cases result in a student not being allowed to continue their studies. Plagiarism can happen
in any type of assessment where you are given the questions or tasks in advance.
You will have committed academic misconduct if you commit any of the following:
 Plagiarism
 Self-Plagiarism
 Collusion
 False Declaration
 Fabrication or Falsification of Data
 Bribery or Intimidation
 Contract Cheating
 Examination Misconduct

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Please see here for a detailed explanation of these terms or click the individual links above.
If Academic Misconduct is proven by the university, then typical punishments include:
 The grade for your assessment, being reduced to zero with the right to resubmit.
 The grade for the whole module or supermodule being reduced to zero with the right to
resubmit.
 Failure of the entire level of which you are currently studying with a requirement to re-
start the level at the next opportunity
 Failure of the award and/or termination of your studies at the University. Your ability to
reapply and enrol again at the university may also be restricted, normally for two whole
academic years.
BUV encourages you to refer to appropriate academic sources, as long as you reference these
correctly, and do not use too much material from the original source.
You must use the Harvard referencing system for all your assignments, unless you are told
otherwise by your Module Leader. If you do not know how to do this, please follow the
guidelines given at this web-site address:
http://www.staffs.ac.uk/support_depts/infoservices/learning_support/refzone/harvard/
BUV employs Turnitin to assess all submissions for potential academic misconduct. This software
highlights to the examiners in detail where material may have either been copied directly or
paraphrased from a source with correct citation.
10. How can I give my views on this module?
You are welcome to discuss your views on the module at any time – please speak to your module
tutor. Views may also be expressed through Staff Student Liaison Meetings. You will have the
opportunity to provide formal feedback on this module, by completing a module feedback
survey. In addition, you will have a chance to comment on your overall experience by undertaking
one of the student surveys this year; these are really important to us – they let us know how well
we are doing, and we really appreciate your input.
11. Ethics
All students and staff are expected to adhere to the University’s Ethical Review Policy. There may
also be additional Professional Body ethical requirements. It is the responsibility of all students
and staff to ensure that ethics are fully considered as appropriate, and codes of conduct followed.
Any student wishing to seek further advice on ethical issues in relation to their work should
contact their module tutor in the first instance.
12. Module External Examiner
External examiners help the university to ensure that the standards of your course and modules
are comparable to those provided by other universities or colleges in the UK. More information on
the role performed by external examiners can be found at: www.staffs.ac.uk/externalexaminers/