This document describes a new product called Power Drive, which combines a power bank and USB drive into a single device. It has 10,400 mAh battery capacity and 32GB of storage. Key features include being shockproof, waterproof, USB 3.0 compatible, and available in various colors. It works by connecting the USB 3.0 side to a laptop or power source to charge both itself and connected devices. Then the OTG side can be connected to a mobile phone to charge it while transferring data. Market segmentation focuses on tech-savvy urban youth, and perceptual maps compare it to existing power banks and USB drives. SWOT and positioning analyses are also discussed.