This document describes a new product called Power Drive, which combines a power bank and USB drive into a single device. It has 10,400 mAh battery capacity and 32GB of storage. Key features include being shockproof, waterproof, USB 3.0 compatible, and available in various colors. It works by connecting the USB 3.0 side to a laptop or power source to charge both itself and connected devices. Then the OTG side can be connected to a mobile phone to charge it while transferring data. Market segmentation focuses on tech-savvy urban youth, and perceptual maps compare it to existing power banks and USB drives. SWOT and positioning analyses are also discussed.

1. POWER
DRIVE
Aadil P.C 23040
Bhanu Sharma 23135
Akamsha Rawat 23042
Berly Baby 23051
Sandhya 23071

2. Introduction
 Power Drive is an electronic Gadget that will
reduce the Burden of Carrying both Pen Drive
and Power Bank separately. This Device
Contains 10,400 mAh of Power Backup and
32 gb of Data Storage memory with 3.0 OTG
USB CABLE.

3. Features:
 Shock Proof & Water Proof.
 USB 3.0 Supports up to 5 gbps.
 OTG USB Drive.
 Storage Capacity of 32 GB.
 Compatible with all smart phones.
 Power Backup Capacity of 10,400 mAh.
 Lithium-ion Battery.

4. Features Contd:
 85% Power Efficiency.
 Weight-110gm.
 Micro Connector Charging.
 Available in 12 Colors.
 One Year Manufacturing Warranty.

5. Working of Power Drive

6. Working of Power Drive Contd:
 Step 1: Connect the Power Drive USB 3.0 side with
the Laptop or with the Electronic USB Socket.
 Step 2: While Connecting with the Laptop, The Power
Drive will automatically get charge and at the same
time you can share the data between the laptop and
the power drive.
 Step 3: After Completion of Work/ Charging of Power
Drive connect the OTG side of Power Drive with your
mobile Charging Jack.
 Step 4: After Connecting Power Drive with Mobile, the
Mobile will get charge automatically and mean while
you can share the data from the Power Drive.
 Hence, In this way the Power Drive works.

7. Perceptual Map for Power Bank

8. Perceptual Map for Pen Drive

9. SEGMENTATION
 Demographic segmentation:
 Age : 15-25
 Gender : More focus on male, secondly on female
 Income : Middle class and upper middle class people
 Education: Educated people
 Geographic Segmentation:
 Country : India
 Urban/Rural : Bothe Urban and Rural (More focus on urban population)
 Psychographic Segmentation:
 Attitude :
 Knowledge and Awareness :
 Wants and Need : We will be focusing those who are facing backup problem
 Behavioural Segmentation
 Products purchased:
 User status :
 Media habits :
 Loyalty :
 Frequency of usage :

10. SWOT ANALYSIS

11. Positioning Statement
Through Digital Era, Power
Drive is touching every life
across the globe through its
innovation concepts.

12. Pre Product Launch
Survey & its Analysis

15. Analysis:

21. Post Product Launch
Survey & its Analysis

27. Conclusion:
 Emphasis on Innovation of Product.
 Emphasis on Exploring New Markets.
 Focusing On Pricing Strategy.
 Making a strong Distribution Channel.
 Selling our Product into Other Countries.
 First Mover Advantage….