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© 2013 SAPIENT CORPORATION | CONFIDENTIAL
STORYSCAPING & ORGANISING IDEAS
HOW BRAND STORYTELLING CAN CREATE VALUE & LOYALTY
FROM A USER EXPERIENCE
2
ETHNOGRAPHY
WIREFRAMING
DESIGN THINKING
FIELD RESEARCH
USER TESTING
COMPETITOR ANALYSIS
HEURISTIC EVALUATION
USER RESEARCH FINDINGS
DOCUMENTATION OF PERSONAS
PRODUCT DESIGN
3
4
5
6
AS UX’ERS WE NEED TO GO A
BIT FURTHER INTO
BRANDED STORYTELLING
AND DISCOVER HOW
EXPERIENCE + STORY
LEADS TO
VALUE + LOYALTY
7
8
9
10
11
12
13
14
15
16
17
PLAY
WITH
POSSIBILITIES
20
21
22
23
24
ACTIVATE
AWESOME
25
26
27
28
CREATE WORLDS
NOT JUST
WEBSITES
Paul Taylor, Creative Director – Experience Design, SapientNitro @yum_ux

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StoryScaping & Organising Ideas