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Possible location
A graffiti tunnel was proposed as a filming location for a music video to provide vibrant, colorful backgrounds and incorporate conventions like centering the star. Goodwin's theory of keeping focus on the star would be supported by placing them in front of graffiti art. Test photos were taken at a graffiti tunnel to plan shots and get a feel for achieving the desired aesthetic.
Schedual planning
The team scheduled in advance to complete their storyboard by October 11th and shoot the night scenes on October 14th at different locations like a funfair and bridge which would take several hours. They then decided to film the daytime scenes on November 6th to allow enough time to confirm availability of the artist and male star between the shooting dates.
Back cover of digi pack analysis
The document describes the design elements and conventions used on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode and logos for the record label and copyright, and social media links. The background image depicts a graffiti scene to represent the target audience. The album title is displayed in a crossed-out font over the background.
Fifth page of digi pack analysis jhk
This document discusses an image of an artist leaning on a railing in a graffiti tunnel. The artist is looking at the camera, allowing viewers to relate to her. Her blurred image and urban clothing complement the colorful, graffiti-filled background and are meant to relate to the target audience. This page from a digital album would contain the CD.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Third page of digi pack analysis
This image depicts an artist in an "off guard" moment, walking and facing away from the camera with a thoughtful expression. While an informal photo, it fits well with the environment and will appeal to the target audience who are accustomed to casual images on social media. The background lighting highlights the artist and complements the quote from the song "What If I Go", which references going somewhere together.
Second page of digi pack analysis
This document provides details on an image for a music video, including a close-up shot of the artist that shows her expression and hair blowing in the wind. It also includes a quote from the song and identifies the background as a brightly colored urban setting with stairs. The document notes that displaying the song as the number one track will attract attention from the target audience.
Recommended
Possible location
A graffiti tunnel was proposed as a filming location for a music video to provide vibrant, colorful backgrounds and incorporate conventions like centering the star. Goodwin's theory of keeping focus on the star would be supported by placing them in front of graffiti art. Test photos were taken at a graffiti tunnel to plan shots and get a feel for achieving the desired aesthetic.
Schedual planning
The team scheduled in advance to complete their storyboard by October 11th and shoot the night scenes on October 14th at different locations like a funfair and bridge which would take several hours. They then decided to film the daytime scenes on November 6th to allow enough time to confirm availability of the artist and male star between the shooting dates.
Back cover of digi pack analysis
The document describes the design elements and conventions used on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode and logos for the record label and copyright, and social media links. The background image depicts a graffiti scene to represent the target audience. The album title is displayed in a crossed-out font over the background.
Fifth page of digi pack analysis jhk
This document discusses an image of an artist leaning on a railing in a graffiti tunnel. The artist is looking at the camera, allowing viewers to relate to her. Her blurred image and urban clothing complement the colorful, graffiti-filled background and are meant to relate to the target audience. This page from a digital album would contain the CD.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Third page of digi pack analysis
This image depicts an artist in an "off guard" moment, walking and facing away from the camera with a thoughtful expression. While an informal photo, it fits well with the environment and will appeal to the target audience who are accustomed to casual images on social media. The background lighting highlights the artist and complements the quote from the song "What If I Go", which references going somewhere together.
Second page of digi pack analysis
This document provides details on an image for a music video, including a close-up shot of the artist that shows her expression and hair blowing in the wind. It also includes a quote from the song and identifies the background as a brightly colored urban setting with stairs. The document notes that displaying the song as the number one track will attract attention from the target audience.
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Cconventions of a music video
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
Richard dyer
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Institutional research – sony music uk
This is a post showing some of the possible institutions that I can use in the promotion of my music video, digit pack and magazine advert.
Simon firth theory
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Conventions of music videos
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
Katy perry roar video analysis
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
Andrew goodwin’s theories
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
Change in talent
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Album cover recreation
This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.
Album advert analysis
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Music video analysis – katy perry
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
My favourite music video
Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Contact sheet
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
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Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Cconventions of a music video
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
Richard dyer
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Institutional research – sony music uk
This is a post showing some of the possible institutions that I can use in the promotion of my music video, digit pack and magazine advert.
Simon firth theory
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Conventions of music videos
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
Katy perry roar video analysis
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
Andrew goodwin’s theories
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
Change in talent
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Album cover recreation
This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.
Album advert analysis
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
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The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
My favourite music video
Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Contact sheet
The document provides information on images selected for a digipak front cover and magazine advertisement. Image 7 was chosen for the digipak front and Image 3 for the magazine advert. Additional photos not used will be included on an extra slide to show other options considered. Different costumes and poses were used for the model to provide depth and variation among the potential images while still maintaining cohesion across products.
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