This document provides a summary of the growing popularity of Indian English literature in recent decades. It notes that the number of publications in this genre has increased significantly, with fiction by Indian authors gaining particular popularity. Some of the key factors contributing to this rise include the growth of digital platforms that have encouraged more people to take up writing, as well as socio-economic changes that have expanded the market for published books. However, the document also argues that newer generations of media-savvy writers and publishers, who focus more on marketing, have an advantage over older authors who relied solely on the strength of their writing. It concludes by emphasizing the responsibility of readers, reviewers and organizations like Storizen to actively promote high-quality Indian English