How to keep your company's services are in the "ARENA".

1. Innovation Management
The Business Model, Not Your Solution, is The Product

2. Why?
• Most new ideas fail because we prematurely fall in
love with our inventions or solutions.
• We built something nobody wants.
• This build-first or investor-first approach is
backwards (The Innovator Bias).
• It takes discipline to turn potential inventions
into innovations which is where management
comes in.

3. “If you can’t describe what you are doing as a process, you
don’t know what you are doing.”
— Edwards Deming

4. 1. Technical
2. Product Development
Process
3. Looking solutions
4. Agility:
A. Prototype
B. Identify technical
constrains
C. User validation and
iterations (continuous
improvement)
1. Business
2. Business Model
3. Fall in love with problems
(customer needs)
4. Agility:
A. Quick sketch of
Business Model (Lean
Canvas)
B. Identify what’s riskiest
in the model
C. Systematically test and
refine your plan using
experiment feedback
loops

5. The first step here
is business
modeling
The third step
is lean startup
A systematic
framework for
prioritizing
which
components
you test first

6. The Riskiest Parts
Most products need to first validate:
1. Their customers
2. Their key partners

7. Lean Startup

8. Traction Velocity, Not Build Velocity, is the
Measure of a Working Business Model
• The job of a business model is to create, deliver,
and capture value from customers.
• Capturing monetizable value back from customers
is particularly key as there is no business in a
business model without revenue.

10. The 10X Rollout Business Model
Development Lifecycle

11. After you embrace a staged
rollout strategy

12. Reference: https://blog.leanstack.com/innovation-
management-33bab0df26f