D o n’ t Wa s t e Yo u r T i m e
B y Tr a c k i n g I t
MICHAEL PARLER
CHIEF OF STRATEGY
WWW. P R P L . R S
@PRPLRCKSCSSRS
@MICHAELPARLER
Tr a d i n g Ti m e f o r M o n e y

Understanding the relationships between
time, money, productivity and value
To W h o m T h e s e C o n c e p t s A p p l y. . .
S A L A R I E D E M P LO Y E E S

MANAGERS

BUSINESS OWNERS

I N V E N T O R S & I N N O VAT O R S

ENTREPRENEURS
T h e s e C o n c e p t s A r e N o t F o r. . .
REPETITIVE LABORERS

A PAT H E T I C

C LO C K WAT C H E R S

“BEAN COUNTERS”

LUDDITES
The Classic Exchange

$
Renting your Time in
exchange for Money
JOB
JOB
Just Over Broke
An Incomplete Equation

Rate X Time = Earnings
An Incomplete Equation

Rate X Time = Earnings

but where is Productivity?
An Incomplete Equation

Rate X Time = Earnings

where is Value?
A Better Formula:

MONEY
OVER

TIME
A Better Formula:

MONEY
OVER

TIME
...more on this later
To d a y ’ s To p i c s : V a l u e & P o t e n t i a l

Download for Free: freshbooks.com/blog/2013/06/12/breakingthetimebarrier/
To d a y ’ s To p i c s : C o r p o r a t e C u l t u r e

Read & Laugh: dilbert.com
To d a y ’ s To p i c s : P r o d u c t i v i t y

David Allen: The Art of
Stress-Free Productivity
TEDxClaremontColleges
Wa t c h : y o u t u b e . c o m / w a t c h ? v = C H x h j D P K f b Y
L e t’ s t a l k a b o u t

Ti m e
EVERYONE HAS

24 Hours / Day
168 Hours / Week. 728 Hours /
Month. 8760 Hours / Year.
A p p r o p r i a t e Ti m e
Management
N O T I M P O R TA N T

NOT URGENT

I: Fires
I M P O R TA N T

URGENT

II: Excellence

Crisis
Deadlines
Some Meetings

Planning & Strategy
Relationship Building
Personal Development

III: Deception

IV: Escape & Waste

Interruptions
Some Emails
Some Meetings

Tr i v i a l M a t t e r s
Time-Killers
“Numbing Out”

T h e E i s e n h o w e r M e t h o d : e n . w i k i p e d i a . o r g / w i k i / Ti m e _ m a n a g e m e n t
Ti m e s h e e t s
Ti m e s h e e t s
A method for recording the
amount of a worker's time
spent on each job.
Ti m e s h e e t s
Advantages
-

Easy Payroll Processing

-

Visibility to Expenses

-

Future Budget Planning

-

Method to Invoice Clients
Ti m e s h e e t s
Advantages
-

Easy Payroll Processing

-

Visibility to Expenses

-

Future Budget Planning

-

Method to Invoice Clients

Disadvantages
-

Repetitive

-

Stressful to Employees

-

Prone to Human Error

-

Perverse Incentives
PAY R O L L
PROCESSING
PAY R O L L
PROCESSING

HUMAN
ERROR
BUDGET
PLANNING
BUDGET
PLANNING

HUMAN
ERROR
C O M PA N Y
EXPENSES
C O M PA N Y
EXPENSES

HUMAN
ERROR
HUMAN
ERROR
Inaccurate Repor ting
Since April 26, 1996

Dilbert / Scott Adams: dilbert.com/strips/comic/1996-04-26/
Cascading Issues
Under-perform / Overpaid

Project / Budget Overrun

Over-perform / Underpaid

Breakdown of Trust

Employee
Timesheets

Payroll &
Invoices

Clients

Uncontrolled Costs

Misrepresented Estimates

Perverse Incentives

Poor Justification of Value
L e t’ s t a l k a b o u t

Va l u e
21st Century Economics

W h a t i s Wo r k i n
t o d a y’ s m a r k e t p l a c e ?
2 0 T H C E N T U RY ECO N O M I CS

2 1 s t C E N T U RY ECO N O M I CS

Localized Economy

Global Economy

-

Blue Collar & Manual Labor

-

White Collar / Green Collar

-

R e p e t i t i v e / M a n u a l Ta s k s

-

-

Limitations of Local Resources

Repetitive & Dangerous Jobs are
Automated

-

Tr a d i t i o n a l E d u c a t i o n & Tr a i n i n g

-

Global Resources / Outsourcing

-

Te n u r e , P e n s i o n s , R e w a r d s f o r
Investing Time

-

Commodification / Race to Zero

-

Rewards for Groundbreaking
Ideas (Intellectual Property)

-

E m p l o y e e s Tr a d e S k i l l s & I d e a s
for Value

-

E m p l o y e e s Tr a d e T i m e f o r M o n e y
T h e r e i s a Wa r o n Wo r k
T h e r e i s a Wa r o n Wo r k
Value is Ever y thing
Work in the 21st Century

Invention & Inspiration
Creation & Connectivity
Wo r k i n t h e 2 1 s t C e n t u r y
C A N YO U F I N D T H E WO R K?

Morning

Afternoon

Evening

Emails

Meetings

Lunch

Inspiration

Commute

Youtube

Breakfast

Blogs

Emails

Twitter

Dinner

Google

Commute

Coffee

Facebook

Strategy

Television

Phone Calls

Ideas

Phone Calls

Meetings

Reports

Wikipedia

LinkedIn

Planning

Interruptions

Analysis

Ping-Pong

Meetings

Reflection
Wo r k i n t h e 2 1 s t C e n t u r y
C A N YO U F I N D T H E WO R K?

Morning

Afternoon

Evening

Emails

Meetings

Lunch

Inspiration

Commute

Youtube

Breakfast

Blogs

Emails

Twitter

Dinner

Google

Commute

Coffee

Facebook

Strategy

Television

Phone Calls

Ideas

Phone Calls

Meetings

Reports

Wikipedia

LinkedIn

Planning

Interruptions

Analysis

Ping-Pong

Meetings

Reflection

What defines your productivity?
Wo r k i n t h e 2 1 s t C e n t u r y
C A N YO U F I N D T H E WO R K?

Morning

Afternoon

Evening

Emails

Meetings

Lunch

Inspiration

Commute

Youtube

Breakfast

Blogs

Emails

Twitter

Dinner

Google

Commute

Coffee

Facebook

Strategy

Television

Phone Calls

Ideas

Phone Calls

Meetings

Reports

Wikipedia

LinkedIn

Planning

Interruptions

Analysis

Ping-Pong

Meetings

Reflection

What value do these activities
provide?
Wo r k i n t h e 2 1 s t C e n t u r y
C A N YO U F I N D T H E WO R K?

Morning

Afternoon

Evening

Emails

Meetings

Lunch

Inspiration

Commute

Youtube

Breakfast

Blogs

Emails

Twitter

Dinner

Google

Commute

Coffee

Facebook

Strategy

Television

Phone Calls

Ideas

Phone Calls

Meetings

Reports

Wikipedia

LinkedIn

Planning

Interruptions

Analysis

Ping-Pong

Meetings

Reflection

Why do we lie to ourselves
by tracking time?
G r e a t I d e a s Ta k e Z e r o H o u r s
C i t i l o g o b y Pa u l a S c h e r

Learn More: breezycreativedesign.com/2010/05/04/citi-logo-by-paula-scher/
C i t i l o g o b y Pa u l a S c h e r
How can a multi-billion dollar
organization base their
identity off of a second?
Answer: “it’s a second done
in 34 years”

Learn More: breezycreativedesign.com/2010/05/04/citi-logo-by-paula-scher/
Under valued Productivity
Since September 15, 1995

Dilbert / Scott Adams: dilbert.com/strips/comic/1995-09-15/
L e t’ s t a l k a b o u t

Productivity
Ti m e i s I n f i n i t e . Yo u r Ti m e i s N o t .

What do you do with your 24 hours?
Are your 24 hours productive?
What is the value of your 24 hours?
20th Century Concepts

Work

Life
Blurring the Lines

Work

Internet
Learning
Social Media
Networking
Creativity
Passion

Life
Productivity
Simple & Effective
“Flow” by Dr. Mihaly Csikszentmihalyi

Challenge

(mee-hy cheek-sent-mə-hy-ee)

Anxiety

Peak Performance

Flow Channel

Apathy

Boredom
Skills

David Maister:
Dynamos: People who hate Time Sheets
Cruisers & Losers: People who like Time Sheets
Flow: en.wikipedia.org/wiki/Flow_(psycholog y)
“ Wa l l y ”
“ Wa l l y ”

bored
apathetic
disengaged
just cruising
clock-watching
“ Wa l l y ”

No
Productivity
“ Wa l l y ”

Ti m e i s Wa s t e d
“Flow”
“Flow”
in the moment
present
in the zone
on a roll
wired in
in the groove
on fire
“Flow”
in the moment
present
in the zone
on a roll
wired in
in the groove
on fire

Time is Irrelevant
“Flow”
in the moment
present
in the zone
on a roll
wired in
in the groove
on fire

Time is Irrelevant
Productivity is Everything
A c u l t u r e w i t h o u t Ti m e S h e e t s
will attract more talent who like
working in the Flow.
To u g h Q u e s t i o n s

CEO: “How do we measure productivity?”
COO: “How do we measure accountability?”
CFO: “How do we measure profitability?”
L e t’ s t a l k a b o u t

Money
Productivity
Clear Goals
Appropriate Engagement
D i re c t Fe e d b a c k
Peak Performance
Ever ything is a Project
E v e r y P r o j e c t h a s Va l u e
Pe r f o r m o n e v e r y P r o j e c t
Classical Project Management

Quality

Time

Budget
P r o j e c t M a n a g e m e n t i n D i f f e r e n t Te r m s

Quality

Time

Budget

Value

Productivity

Money
M e a s u r e m e n t To o l s F o r M a n a g e r s

Tr a c k i n g & A n a l y z i n g R e s o u r c e U s a g e
M e a s u r e m e n t To o l s F o r M a n a g e r s

Tr a c k i n g & A n a l y z i n g R e s o u r c e U s a g e
( . . . y e s , I m e a n “m o n e y” )
Example: Start-up Company XYZ
Project Manager

Graphic Designer

-

Project Oversight

-

Creative Concepts

-

Networking / Biz Dev

-

Graphics & Assets

-

Client & Project Management

-

We b s i t e I n t e r f a c e s

-

Risk Analysis & Mediation

-

Print Material

Content Writer

Web Developer

-

Creative Concepts

-

We b s i t e D e v e l o p m e n t

-

Ads / Copywriting

-

Maintenance & Support

-

Social Media Management

-

General Office IT

-

Wr i t i n g P r o p o s a l s
C o m p a n y X Y Z ’s Fi n a n c i a l s
Annual Labor Costs . . . . . $140,000
Overhead (~20%) . . . . . . . . $28,000
Gross Annual Costs . . . . . $168,000

Target Profit Margin . . . . . . . . . 20%
Profit Value . . . . . . . . . . . . . $33,600

Annual Target . . . . . . . . . . . $201,600
Semi-Annual Target . . . . $100,800
Quarterly Target . . . . . . . . $50,400
Monthly Target . . . . . . . . . . $16,800
C o m p a n y X Y Z ’s Fi n a n c i a l s
Annual Labor Costs . . . . . $140,000
Overhead (~20%) . . . . . . . . $28,000
Gross Annual Costs . . . . . $168,000

A Better Formula:

MONEY
OVER

Target Profit Margin . . . . . . . . . 20%
Profit Value . . . . . . . . . . . . . $33,600

Annual Target . . . . . . . . . . . $201,600
Semi-Annual Target . . . . $100,800
Quarterly Target . . . . . . . . $50,400
Monthly Target . . . . . . . . . . $16,800

TIME
C o m p a n y X Y Z ’s Fi n a n c i a l s
Annual Labor Costs . . . . . $140,000
Overhead (~20%) . . . . . . . . $28,000
Gross Annual Costs . . . . . $168,000

A Better Formula:

MONEY
OVER

Target Profit Margin . . . . . . . . . 20%
Profit Value . . . . . . . . . . . . . $33,600

TIME
...without worrying about hours.

Annual Target . . . . . . . . . . . $201,600
Semi-Annual Target . . . . $100,800
Quarterly Target . . . . . . . . $50,400
Monthly Target . . . . . . . . . . $16,800

Just deadlines.
Productivity Driving Growth
Productivity is the ratio of output to inputs in
production. It is a measure of efficiency.
Productivity Driving Growth
Productivity is the ratio of output to inputs in
production. It is a measure of efficiency.

INPUT
TO

OUTPUT
Productivity Driving Growth
Productivity is the ratio of output to inputs in
production. It is a measure of efficiency.

INPUT

MONEY

OUTPUT

TIME

TO

OVER
Productivity is about
getting things done.
C o m p a n y X Y Z ’ s P r o j e c t Tr a c k
Jan
Project 1
Project 2
Project 3
Project 4
Project 5

Feb

Mar

Apr

May Jun

Jul

Aug

Sep

Oct

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2
Project 3
Project 4
Project 5

Feb

Mar

Apr

May Jun

Jul

Aug

$25,000
$12,000
$35,000
$20,000
$35,000

Target: $201,600

Sep

Oct

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2
Project 3
Project 4

Feb

Mar

Apr

May Jun

Jul

Aug

$25,000
$12,000
$35,000
$20,000

Project 5

$35,000

Earnings: $127,000

Target: $201,600

Sep

Oct

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2
Project 3
Project 4

Feb

Mar

Apr

May Jun

Jul

Aug

Sep

Oct

Nov Dec

$25,000
$12,000
$35,000
$20,000

Project 5

$35,000

Earnings: $127,000

Remaining: $74,600

Target: $201,600
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2
Project 3
Project 4

Feb

Mar

Apr

May Jun

Jul

Aug

Sep

Oct

Nov Dec

$25,000
$12,000
$35,000
$20,000

Project 5

$35,000

Earnings: $127,000

Remaining: $74,600
Potential: $127,000

Target: $201,600
Potential: $254,000
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2

Feb

Mar

Apr

May Jun

Project 5

Aug

$25,000
$12,000

Project 3
Project 4

Jul

$35,000
$20,000
$35,000

Unexpected Project Overruns

Sep

Oct

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2

Feb

Mar

Apr

May Jun

Project 5

Aug

$25,000
$12,000

Project 3
Project 4

Jul

$35,000
$20,000
$35,000

Project Impact & Ripple Effect

Sep

Oct

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2
Project 3

Feb

Mar

Apr

May Jun

Jul

Aug

Oct

$25,000
$12,000
$35,000

Project 4
Project 5

Sep

$20,000
$35,000

Project Delays, Late Starts

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2

Feb

Mar

Apr

May Jun

Jul

Aug

Sep

Oct

$25,000
$12,000

Project 3

$35,000

Project 4

$20,000

Project 5

$35,000

Actual: $99,500 ($100,800)

Nov Dec
“ M o n e y O v e r Ti m e”
Jan
Project 1
Project 2

Feb

Mar

Apr

May Jun

Jul

Aug

Sep

Oct

Nov Dec

$25,000
$12,000

Project 3

$35,000

Project 4

$20,000

Project 5

$35,000

Actual: $99,500 ($100,800)

Up Hill Battle: $102,100
Productivity is about Deadlines.
Manage Deadlines.
N o t Ti m e .
Benchmarks
w i t h o u t Ti m e s h e e t s

Value

Productivity

Money
Analyze the Benchmarks

-

Value

Do his projects meet our
standard of excellence?

-

Does she operate in the best
interest of our company?

-

Does he have groundbreaking
ideas that move the needle?
Analyze the Benchmarks

-

Productivity

Is she meeting project deadlines?

-

Is he flexible and understanding
with schedules?

-

Can she operate in the Flow?
Analyze the Benchmarks

-

Money

Is he generating an appropriate
amount of target revenue?

-

Is she compensated fairly for her
efforts?

-

Is he providing hidden value to
our company and our clients?
I d e n t i f y Yo u r O w n
Metrics for Success
A n a l y z e & L e v e r a g e Yo u r D a t a
“How can we improve?”
“What are our most profitable & successful services?”
“Are services priced properly based on the value they
provide to our clients?”
“Where & How can we expand?”
“What trouble areas do we have?”
A n a l y z e & L e v e r a g e Yo u r D a t a

“Big Data” Concepts in
manageable chunks
A n a l y z e & L e v e r a g e Yo u r D a t a

“Big Data” Concepts in
manageable chunks
All without the use of
Timesheets.
Examples Close to Home
F i g 1 . P R P L’s G r o s s R e v e n u e

500,000,000%

In 2010, Purple, Rock, Scissors made
a decision to throw out timesheets,
focusing our efforts on Productivity
and Value for our clients.

375,000,000%

By the end of 2012, we began using
the Time over Money concept to
track, manage and analyze the usage
of our resources.

250,000,000%

125,000,000%

0%

2009

2010

2011

2012 2013 *

By the end of 2013, we are on track
to more than quadruple our gross
service revenue compared to 2009.

Financials do not include media buy / ad spend.
Just what matters: gross service revenue.
Wr a p p i n g I t U p
A t b e s t , t i m e t r a c k i n g c a n u n d e r - v a l u e y o u r p r o d u c t i v i t y.
At it’s worst, tracking time encourages damaging and perverse
incentives ( Wallys ).
Peak Performance: Focus on what matters. Results,
Deadlines and Value.
Explore ways to measure & optimize your
performance.

D o n’ t Wo r r y A b o u t Ti m e .
In Closing

Dilbert / Scott Adams: dilbert.com/strips/comic/2008-08-31/
D o n’ t Wa s t e Yo u r T i m e
B y Tr a c k i n g I t
MICHAEL PARLER
CHIEF OF STRATEGY
WWW. P R P L . R S
@PRPLRCKSCSSRS
@MICHAELPARLER

Stop Wasting Time By Tracking It

  • 1.
    D o n’t Wa s t e Yo u r T i m e B y Tr a c k i n g I t MICHAEL PARLER CHIEF OF STRATEGY WWW. P R P L . R S @PRPLRCKSCSSRS @MICHAELPARLER
  • 2.
    Tr a di n g Ti m e f o r M o n e y Understanding the relationships between time, money, productivity and value
  • 3.
    To W ho m T h e s e C o n c e p t s A p p l y. . . S A L A R I E D E M P LO Y E E S MANAGERS BUSINESS OWNERS I N V E N T O R S & I N N O VAT O R S ENTREPRENEURS
  • 4.
    T h es e C o n c e p t s A r e N o t F o r. . . REPETITIVE LABORERS A PAT H E T I C C LO C K WAT C H E R S “BEAN COUNTERS” LUDDITES
  • 5.
    The Classic Exchange $ Rentingyour Time in exchange for Money
  • 6.
  • 7.
  • 8.
    An Incomplete Equation RateX Time = Earnings
  • 9.
    An Incomplete Equation RateX Time = Earnings but where is Productivity?
  • 10.
    An Incomplete Equation RateX Time = Earnings where is Value?
  • 11.
  • 12.
  • 13.
    To d ay ’ s To p i c s : V a l u e & P o t e n t i a l Download for Free: freshbooks.com/blog/2013/06/12/breakingthetimebarrier/
  • 14.
    To d ay ’ s To p i c s : C o r p o r a t e C u l t u r e Read & Laugh: dilbert.com
  • 15.
    To d ay ’ s To p i c s : P r o d u c t i v i t y David Allen: The Art of Stress-Free Productivity TEDxClaremontColleges Wa t c h : y o u t u b e . c o m / w a t c h ? v = C H x h j D P K f b Y
  • 16.
    L e t’s t a l k a b o u t Ti m e
  • 18.
    EVERYONE HAS 24 Hours/ Day 168 Hours / Week. 728 Hours / Month. 8760 Hours / Year.
  • 19.
    A p pr o p r i a t e Ti m e Management
  • 20.
    N O TI M P O R TA N T NOT URGENT I: Fires I M P O R TA N T URGENT II: Excellence Crisis Deadlines Some Meetings Planning & Strategy Relationship Building Personal Development III: Deception IV: Escape & Waste Interruptions Some Emails Some Meetings Tr i v i a l M a t t e r s Time-Killers “Numbing Out” T h e E i s e n h o w e r M e t h o d : e n . w i k i p e d i a . o r g / w i k i / Ti m e _ m a n a g e m e n t
  • 21.
    Ti m es h e e t s
  • 22.
    Ti m es h e e t s A method for recording the amount of a worker's time spent on each job.
  • 23.
    Ti m es h e e t s Advantages - Easy Payroll Processing - Visibility to Expenses - Future Budget Planning - Method to Invoice Clients
  • 24.
    Ti m es h e e t s Advantages - Easy Payroll Processing - Visibility to Expenses - Future Budget Planning - Method to Invoice Clients Disadvantages - Repetitive - Stressful to Employees - Prone to Human Error - Perverse Incentives
  • 25.
    PAY R OL L PROCESSING
  • 26.
    PAY R OL L PROCESSING HUMAN ERROR
  • 27.
  • 28.
  • 29.
    C O MPA N Y EXPENSES
  • 30.
    C O MPA N Y EXPENSES HUMAN ERROR
  • 31.
  • 32.
    Inaccurate Repor ting SinceApril 26, 1996 Dilbert / Scott Adams: dilbert.com/strips/comic/1996-04-26/
  • 33.
    Cascading Issues Under-perform /Overpaid Project / Budget Overrun Over-perform / Underpaid Breakdown of Trust Employee Timesheets Payroll & Invoices Clients Uncontrolled Costs Misrepresented Estimates Perverse Incentives Poor Justification of Value
  • 34.
    L e t’s t a l k a b o u t Va l u e
  • 35.
    21st Century Economics Wh a t i s Wo r k i n t o d a y’ s m a r k e t p l a c e ?
  • 36.
    2 0 TH C E N T U RY ECO N O M I CS 2 1 s t C E N T U RY ECO N O M I CS Localized Economy Global Economy - Blue Collar & Manual Labor - White Collar / Green Collar - R e p e t i t i v e / M a n u a l Ta s k s - - Limitations of Local Resources Repetitive & Dangerous Jobs are Automated - Tr a d i t i o n a l E d u c a t i o n & Tr a i n i n g - Global Resources / Outsourcing - Te n u r e , P e n s i o n s , R e w a r d s f o r Investing Time - Commodification / Race to Zero - Rewards for Groundbreaking Ideas (Intellectual Property) - E m p l o y e e s Tr a d e S k i l l s & I d e a s for Value - E m p l o y e e s Tr a d e T i m e f o r M o n e y
  • 37.
    T h er e i s a Wa r o n Wo r k
  • 38.
    T h er e i s a Wa r o n Wo r k Value is Ever y thing
  • 39.
    Work in the21st Century Invention & Inspiration Creation & Connectivity
  • 40.
    Wo r ki n t h e 2 1 s t C e n t u r y C A N YO U F I N D T H E WO R K? Morning Afternoon Evening Emails Meetings Lunch Inspiration Commute Youtube Breakfast Blogs Emails Twitter Dinner Google Commute Coffee Facebook Strategy Television Phone Calls Ideas Phone Calls Meetings Reports Wikipedia LinkedIn Planning Interruptions Analysis Ping-Pong Meetings Reflection
  • 41.
    Wo r ki n t h e 2 1 s t C e n t u r y C A N YO U F I N D T H E WO R K? Morning Afternoon Evening Emails Meetings Lunch Inspiration Commute Youtube Breakfast Blogs Emails Twitter Dinner Google Commute Coffee Facebook Strategy Television Phone Calls Ideas Phone Calls Meetings Reports Wikipedia LinkedIn Planning Interruptions Analysis Ping-Pong Meetings Reflection What defines your productivity?
  • 42.
    Wo r ki n t h e 2 1 s t C e n t u r y C A N YO U F I N D T H E WO R K? Morning Afternoon Evening Emails Meetings Lunch Inspiration Commute Youtube Breakfast Blogs Emails Twitter Dinner Google Commute Coffee Facebook Strategy Television Phone Calls Ideas Phone Calls Meetings Reports Wikipedia LinkedIn Planning Interruptions Analysis Ping-Pong Meetings Reflection What value do these activities provide?
  • 43.
    Wo r ki n t h e 2 1 s t C e n t u r y C A N YO U F I N D T H E WO R K? Morning Afternoon Evening Emails Meetings Lunch Inspiration Commute Youtube Breakfast Blogs Emails Twitter Dinner Google Commute Coffee Facebook Strategy Television Phone Calls Ideas Phone Calls Meetings Reports Wikipedia LinkedIn Planning Interruptions Analysis Ping-Pong Meetings Reflection Why do we lie to ourselves by tracking time?
  • 44.
    G r ea t I d e a s Ta k e Z e r o H o u r s
  • 45.
    C i ti l o g o b y Pa u l a S c h e r Learn More: breezycreativedesign.com/2010/05/04/citi-logo-by-paula-scher/
  • 46.
    C i ti l o g o b y Pa u l a S c h e r How can a multi-billion dollar organization base their identity off of a second? Answer: “it’s a second done in 34 years” Learn More: breezycreativedesign.com/2010/05/04/citi-logo-by-paula-scher/
  • 47.
    Under valued Productivity SinceSeptember 15, 1995 Dilbert / Scott Adams: dilbert.com/strips/comic/1995-09-15/
  • 48.
    L e t’s t a l k a b o u t Productivity
  • 49.
    Ti m ei s I n f i n i t e . Yo u r Ti m e i s N o t . What do you do with your 24 hours? Are your 24 hours productive? What is the value of your 24 hours?
  • 50.
  • 51.
    Blurring the Lines Work Internet Learning SocialMedia Networking Creativity Passion Life
  • 52.
  • 53.
    “Flow” by Dr.Mihaly Csikszentmihalyi Challenge (mee-hy cheek-sent-mə-hy-ee) Anxiety Peak Performance Flow Channel Apathy Boredom Skills David Maister: Dynamos: People who hate Time Sheets Cruisers & Losers: People who like Time Sheets Flow: en.wikipedia.org/wiki/Flow_(psycholog y)
  • 54.
    “ Wa ll y ”
  • 55.
    “ Wa ll y ” bored apathetic disengaged just cruising clock-watching
  • 56.
    “ Wa ll y ” No Productivity
  • 57.
    “ Wa ll y ” Ti m e i s Wa s t e d
  • 58.
  • 59.
    “Flow” in the moment present inthe zone on a roll wired in in the groove on fire
  • 60.
    “Flow” in the moment present inthe zone on a roll wired in in the groove on fire Time is Irrelevant
  • 61.
    “Flow” in the moment present inthe zone on a roll wired in in the groove on fire Time is Irrelevant Productivity is Everything
  • 62.
    A c ul t u r e w i t h o u t Ti m e S h e e t s will attract more talent who like working in the Flow.
  • 63.
    To u gh Q u e s t i o n s CEO: “How do we measure productivity?” COO: “How do we measure accountability?” CFO: “How do we measure profitability?”
  • 64.
    L e t’s t a l k a b o u t Money
  • 65.
  • 66.
    Clear Goals Appropriate Engagement Di re c t Fe e d b a c k
  • 67.
  • 68.
    Ever ything isa Project
  • 69.
    E v er y P r o j e c t h a s Va l u e
  • 70.
    Pe r fo r m o n e v e r y P r o j e c t
  • 71.
  • 72.
    P r oj e c t M a n a g e m e n t i n D i f f e r e n t Te r m s Quality Time Budget Value Productivity Money
  • 73.
    M e as u r e m e n t To o l s F o r M a n a g e r s Tr a c k i n g & A n a l y z i n g R e s o u r c e U s a g e
  • 74.
    M e as u r e m e n t To o l s F o r M a n a g e r s Tr a c k i n g & A n a l y z i n g R e s o u r c e U s a g e ( . . . y e s , I m e a n “m o n e y” )
  • 75.
    Example: Start-up CompanyXYZ Project Manager Graphic Designer - Project Oversight - Creative Concepts - Networking / Biz Dev - Graphics & Assets - Client & Project Management - We b s i t e I n t e r f a c e s - Risk Analysis & Mediation - Print Material Content Writer Web Developer - Creative Concepts - We b s i t e D e v e l o p m e n t - Ads / Copywriting - Maintenance & Support - Social Media Management - General Office IT - Wr i t i n g P r o p o s a l s
  • 76.
    C o mp a n y X Y Z ’s Fi n a n c i a l s Annual Labor Costs . . . . . $140,000 Overhead (~20%) . . . . . . . . $28,000 Gross Annual Costs . . . . . $168,000 Target Profit Margin . . . . . . . . . 20% Profit Value . . . . . . . . . . . . . $33,600 Annual Target . . . . . . . . . . . $201,600 Semi-Annual Target . . . . $100,800 Quarterly Target . . . . . . . . $50,400 Monthly Target . . . . . . . . . . $16,800
  • 77.
    C o mp a n y X Y Z ’s Fi n a n c i a l s Annual Labor Costs . . . . . $140,000 Overhead (~20%) . . . . . . . . $28,000 Gross Annual Costs . . . . . $168,000 A Better Formula: MONEY OVER Target Profit Margin . . . . . . . . . 20% Profit Value . . . . . . . . . . . . . $33,600 Annual Target . . . . . . . . . . . $201,600 Semi-Annual Target . . . . $100,800 Quarterly Target . . . . . . . . $50,400 Monthly Target . . . . . . . . . . $16,800 TIME
  • 78.
    C o mp a n y X Y Z ’s Fi n a n c i a l s Annual Labor Costs . . . . . $140,000 Overhead (~20%) . . . . . . . . $28,000 Gross Annual Costs . . . . . $168,000 A Better Formula: MONEY OVER Target Profit Margin . . . . . . . . . 20% Profit Value . . . . . . . . . . . . . $33,600 TIME ...without worrying about hours. Annual Target . . . . . . . . . . . $201,600 Semi-Annual Target . . . . $100,800 Quarterly Target . . . . . . . . $50,400 Monthly Target . . . . . . . . . . $16,800 Just deadlines.
  • 79.
    Productivity Driving Growth Productivityis the ratio of output to inputs in production. It is a measure of efficiency.
  • 80.
    Productivity Driving Growth Productivityis the ratio of output to inputs in production. It is a measure of efficiency. INPUT TO OUTPUT
  • 81.
    Productivity Driving Growth Productivityis the ratio of output to inputs in production. It is a measure of efficiency. INPUT MONEY OUTPUT TIME TO OVER
  • 82.
  • 83.
    C o mp a n y X Y Z ’ s P r o j e c t Tr a c k Jan Project 1 Project 2 Project 3 Project 4 Project 5 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 84.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Project 3 Project 4 Project 5 Feb Mar Apr May Jun Jul Aug $25,000 $12,000 $35,000 $20,000 $35,000 Target: $201,600 Sep Oct Nov Dec
  • 85.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Project 3 Project 4 Feb Mar Apr May Jun Jul Aug $25,000 $12,000 $35,000 $20,000 Project 5 $35,000 Earnings: $127,000 Target: $201,600 Sep Oct Nov Dec
  • 86.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Project 3 Project 4 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $25,000 $12,000 $35,000 $20,000 Project 5 $35,000 Earnings: $127,000 Remaining: $74,600 Target: $201,600
  • 87.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Project 3 Project 4 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $25,000 $12,000 $35,000 $20,000 Project 5 $35,000 Earnings: $127,000 Remaining: $74,600 Potential: $127,000 Target: $201,600 Potential: $254,000
  • 88.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Feb Mar Apr May Jun Project 5 Aug $25,000 $12,000 Project 3 Project 4 Jul $35,000 $20,000 $35,000 Unexpected Project Overruns Sep Oct Nov Dec
  • 89.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Feb Mar Apr May Jun Project 5 Aug $25,000 $12,000 Project 3 Project 4 Jul $35,000 $20,000 $35,000 Project Impact & Ripple Effect Sep Oct Nov Dec
  • 90.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Project 3 Feb Mar Apr May Jun Jul Aug Oct $25,000 $12,000 $35,000 Project 4 Project 5 Sep $20,000 $35,000 Project Delays, Late Starts Nov Dec
  • 91.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Feb Mar Apr May Jun Jul Aug Sep Oct $25,000 $12,000 Project 3 $35,000 Project 4 $20,000 Project 5 $35,000 Actual: $99,500 ($100,800) Nov Dec
  • 92.
    “ M on e y O v e r Ti m e” Jan Project 1 Project 2 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $25,000 $12,000 Project 3 $35,000 Project 4 $20,000 Project 5 $35,000 Actual: $99,500 ($100,800) Up Hill Battle: $102,100
  • 93.
  • 94.
  • 95.
    Benchmarks w i th o u t Ti m e s h e e t s Value Productivity Money
  • 96.
    Analyze the Benchmarks - Value Dohis projects meet our standard of excellence? - Does she operate in the best interest of our company? - Does he have groundbreaking ideas that move the needle?
  • 97.
    Analyze the Benchmarks - Productivity Isshe meeting project deadlines? - Is he flexible and understanding with schedules? - Can she operate in the Flow?
  • 98.
    Analyze the Benchmarks - Money Ishe generating an appropriate amount of target revenue? - Is she compensated fairly for her efforts? - Is he providing hidden value to our company and our clients?
  • 99.
    I d en t i f y Yo u r O w n Metrics for Success
  • 100.
    A n al y z e & L e v e r a g e Yo u r D a t a “How can we improve?” “What are our most profitable & successful services?” “Are services priced properly based on the value they provide to our clients?” “Where & How can we expand?” “What trouble areas do we have?”
  • 101.
    A n al y z e & L e v e r a g e Yo u r D a t a “Big Data” Concepts in manageable chunks
  • 102.
    A n al y z e & L e v e r a g e Yo u r D a t a “Big Data” Concepts in manageable chunks All without the use of Timesheets.
  • 103.
    Examples Close toHome F i g 1 . P R P L’s G r o s s R e v e n u e 500,000,000% In 2010, Purple, Rock, Scissors made a decision to throw out timesheets, focusing our efforts on Productivity and Value for our clients. 375,000,000% By the end of 2012, we began using the Time over Money concept to track, manage and analyze the usage of our resources. 250,000,000% 125,000,000% 0% 2009 2010 2011 2012 2013 * By the end of 2013, we are on track to more than quadruple our gross service revenue compared to 2009. Financials do not include media buy / ad spend. Just what matters: gross service revenue.
  • 104.
    Wr a pp i n g I t U p A t b e s t , t i m e t r a c k i n g c a n u n d e r - v a l u e y o u r p r o d u c t i v i t y. At it’s worst, tracking time encourages damaging and perverse incentives ( Wallys ). Peak Performance: Focus on what matters. Results, Deadlines and Value. Explore ways to measure & optimize your performance. D o n’ t Wo r r y A b o u t Ti m e .
  • 105.
    In Closing Dilbert /Scott Adams: dilbert.com/strips/comic/2008-08-31/
  • 106.
    D o n’t Wa s t e Yo u r T i m e B y Tr a c k i n g I t MICHAEL PARLER CHIEF OF STRATEGY WWW. P R P L . R S @PRPLRCKSCSSRS @MICHAELPARLER