SlideShare a Scribd company logo
www.nemeparlezplusdinnovation.com
NOTE : Sorry, the book is actually available only in french… but while we work on its
translation, feel free to get in touch, we speak english !
Stop SPEAKING
about INNOVATION!
IBU©2017
The lead of INTANGIBLE in
INNOVATION and GROWTH
Sophia-Antipolis, France
Nov. 16th 2017
Confidential document PBE©2017IBU©2017
Credits:SpaceX
FOREWORD
IBU©2017
New Product / Service / Process reaching its
market with profit
INNOVATION
IBU©2017
Value of a COMPANY
Estimation
curent VALUE
and
future VALUE
NOTE :
Estimation = uncertainty
Value = financial but not only :
NOTE :
Icon for
tangible assets
NOTE :
Icon for
intangible assets
IBU©2017
Sustainability of a company
Permanent ability to adapt – through
INNOVATION – in order to adress market needs
with profit
IBU©2017
One STATEMENT
Our INNER CONVICTION
INNOVATION GROWTH SUSTAINABILITY
NOTE :
Uncertainty is growing every day due to worldwide competition, consumption changes, technologies, regulations
ethics… Innovation then is no more an option
IBU©2017
NOTE :
What these companies have in common ?
They are nearly dead !
IBU©2017
Why COMPANIES are dying ?
NOTE :
Because of intangible
Gaps !
NOTE :
Not because of money
IBU©2017
Diag.O®
IBU©2017
8
Intangible
Citerias
6
Maturity
Categories
1
Question
Set
EXCLUSIVEANDPATENTEDALGORITHMS
Diag.O®
IBU©2017
8 CRITERIAS TO INNOVATE
…therefore to GROW
NOTE :
They are all intangible !
1. Vision / Key difference
2. Team complementarity
3. Leadership
4. Product Marketing
5. R&D
6. Survey
7. Ecosystem
8. Risk management
IBU©2017
Diag.O®
EVOLUTION OF RATINGS
1 2 3 4 5
« Technician » in
the board
Existence of an
R&D manager
Studies
documents
checked by the
R&D manager
Subscription to
publications
and
participation to
major events
Systematic
training
process
NOTE :
French bakery
NOTE :
Here is an example of the way we
rate companies of any size, any
area, any maturity
IBU©2017
Diag.O®
C
« Comprehension bridge » between investors and entrepreneurs
offering a really fair valorization
NOTE : Main deliverables from Diag.O
• Maturity level
• Benchmark
• Ratings by criterias
• Report with tangible proofs of ratings
• Real value of the company
IBU©2017
Diag.O®
NOTE : CUSTOMER BENEFIT OF
USING DIAG.O ®
• Deep comprehension of the company
• Ability to make choices
• Better risk management
• Better Valorization
• Better efficiciency in innovation
• Growt & Sustainability
Confidential document PBE©2017
1
FRENCH
STATEMENTIBU©2017
Credits:SpaceX
Source : www.strategie.gouv.fr/publications/quinze-ans-de-politiques-dinnovation-france
IBU©2017
NOTE : FRENCH PUBLIC
INVESTMENTS IN
INNOVATION
• Annual amount = €10B
• Mainly to big companies
• Lack of Venture Capital here !
Source : www.wipo.int/pressroom/en/articles/2016/article_0008.html
IBU©2017
Source : www.wipo.int/pressroom/en/articles/2016/article_0008.html
IBU©2017
IBU©2017
Source : www.weforum.org/agenda/2017/10/why-does-sweden-produce-so-many-
startups?utm_content=buffer02fd6&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
IBU©2017
90%
Of startups fail
* Source : 1001startups.fr
* Source : INSEE
50%
Of companies fail before
their 6th birthday*
IBU©2017
IBU©2017
www.nemeparlezplusdinnovation.com
NOTE : LINK TO GET THE BOOK (french version)
www.priceminister.com/s/ne+me+parlez+plus
+d+innovation#xtatc=INT-601
2
ELEVATOR
PITCH IBU©2017
Credits:formssurfaces
IBU©2017
We offer to companies the
opportunity to succeed
faster relying on intangible
aptitudes
3
THE PROBLEM
IBU©2017
Credits:scientificpark
IBU©2017
NOTE : PUBLIC INVESTMENT IS LOST
Mainly due to the mortality trates seen before
4
OUR
SOLUTION
IBU©2017
Credits:kombini
IBU©2017
Diag.O®
IBU©2017
NOTE
Our AIM
Better manage public and private investments
Through intangible assets evaluation
NOTE :
We don’t say that everything is
bad in France.
What we say is that we could do
far better with the same amount
of money !
IBU©2017
+
+
=
INTANGIBLE, what is it?
NOTE :
1. Human,
2. Organization,
3. Relationships
IBU©2017
Why considering INTANGIBLE ?
NOTE :
MORE AND MORE, Tangible analysis is Clearly not enough
NOTE :
Icon for startups
NOTE :
Icon for mature
companies
NOTE :
Most of the time nothing tangible
Or not enough tangible asset to refer to !
NOTE :
Most of the time, difficult to agree on a fair value
IBU©2017
Intangible AND Tangible…
= +
NOTE : A company is the « addition » of intangible and intangible assets
IBU©2017
New CEO
NOTE :
Offering Diag.O® to
Toys’r Us
IBU©2017
Nouveau CEO
"Our 2013 performance was, no doubt, disappointing.
(…) this was partly driven by macro conditions, such as
the decline in birth rates since 2007 which has
contributed to stagnating overall toy and baby industry
sales, and the rapid growth of online shopping(…)”
Antonio Urcelay, CEO – march 2014
2014 TRU Transformation Strategy
NOTE :
Problems are mainlu due
to macro conditions
according to the CEO
IBU©2017
NOTE :
1. Market shares are growing only on the e-
commerce side
2. Forecast for e-commerce in the Us are
cristal clear
3. Main competitor on the internet is Amazon
IBU©2017
Diag.O®
?
?
?
NOTE :
1. Toy’s R Us is a « F » company
2. Bad benchmark situation (<60% = Danger !)
NOTE :
• No more vision and/or no difference
• No more leadership
• Huge product marketing issue*
• Bad R&D / Survey/Ecosystem/Risk managt (Amazon)
performance
*: Didn’t see that people now want to purchase on
the internet, no more in stores !!!
IBU©2017
Diag.O®, a societal ambition
NOTE :
Bring back intangible assets to their right plac
Offering growth, employment and
competitiveness to
• Companies
• France
• The World !
Thanks for
your
ATTENTION
Pierre Baillot d’Estivaux
Mobile : +33 (0) 6 84 46 25 87
Email : pierreb@innovationbuildup.com
Twitter : @innovatalyst
Linkedin : www.linkedin.com/in/pierrebaillotdestivaux
IBU©2017

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Stop SPEAKING about INNOVATION!