How to market a small business online using 21st century techniques of inbound marketing. Social media, email marketing, getting found on Google, search engine optimisation, SEO. This is a presentation delivered by Chris Markham @ Bizfix.co.uk on 16 April 2012

1. Stop Shouting
At Your Customers
Inbound Marketing
Masterclass
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2. Chris Markham
Head of Small Business Development
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the business advice company
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3. Inbound Marketing
1.What is it?
2.Why it matters
3.How did it come about?
4.How can I do it myself?
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4. Interrupting people worked
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5. Outbound
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6. “I can’t hear you”
Every year…
•>6 million people move house
•600,000 die
•400,000 register with MPS, TPS, FPS
(Mailing, Telephone, Fax Preference Services)
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7. Building a Wall
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8. 21st Century Coming of Age
2003
Today: 150 million members worldwide
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9. 21st Century Coming of Age
Launched in February 2004
Forecast: 1 billion users!
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10. 21st Century Coming of Age
2006 2012
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11. Billion $ Baby
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12. 21st Century Coming of Age
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13. Kings of Data
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14. Define Inbound Marketing
Inbound marketing attracts
prospective customers by
offering useful information
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15. Components on IM…
Image courtesy of Hubspot
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16. Content: blogs
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17. On page SEO
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18. SEO
(search engine optimisation)
(getting found on Google)
On-page SEO Off-page SEO
• Content - • Content relevancy
remarkable • Links into your
• Keywords pages
• Social standing
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19. Perfect On-page Optimisation
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20. Perfect Off-page Optimisation
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21. Perfect Off-page Optimisation
How to market an IT product online
How to market an IT
product online
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22. Sweet Spot
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23. So you wanna be an inbound marketeer?
• Create some remarkable content
• Optimise it (SEO)
• Distribute it for free
• Get people involved (social sharing)
• Measure the results
• Tweak and repeat
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24. Don’t forget
Friday 20th April 2012 @ 3 pm (UK time)
Perfect Calls to Action for Small Businesses
Join our free online masterclass to create Perfect Calls to Action for your small
business. You’ll learn how to turn website visitors into leads, fast
Click here for more info P S t h is is a c a ll t o
a c t io n
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that gets you more customers