This document discusses how customer reviews and word-of-mouth are more influential than traditional sales and marketing tactics for B2B software companies. It introduces G2 Crowd as a website that aggregates over 43,000 software reviews from real users to help other businesses make informed purchasing decisions, thereby allowing software companies to benefit from the marketing their existing customers provide through online reviews and discussions.

1. SELLING

2. Your software offers
the best solution
and measurable
improvements for
businesses.

3. You have a great sales and
marketing team, but that might
not be enough to say you are
the best in the business...

4. What if you could get customers
to do your marketing for you?

5. 95% of B2B professionals trust peers and
colleagues above other sources.*
*http://www.emarketer.com/Article/Your-Marketing-Influence-B2B-Decision-Makers/1012927?ecid=NL1009

6. 85% of tech buyers read up to
10 online reviews
before making a purchase
*https://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/

7. This is why we started
G2 Crowd.

8. With 43,000+ reviews from real
users of software products…
and 55+ reports highlighting the right
software for buyers using data from
our reviews (no magic involved)…

9. We are the #1
business software
review website
1#

10. Learn from discussions already happening
between your customers and their peers.
Get started now: bit.ly/stop-selling
JOIN THE CROWD
1#