Presentación de marca Stonhenge

1. Inventing Catching Ideas.

2. STONHENGE COMPANY
E x e c u t i v e P r e s e n t a t i o n
B r a n d R e - D e f i n i t i o n

3. CONFIDENTIAL˝
This document contains a Preliminary Brand proposal and contains private information and should be used for
presentation purposes only.
OXIGNO retains all rights in and to all Preliminary Works.
FEB 29, 2012

4. “Change is permanent – it does not matter what industry
you may be in, how large your enterprise, or your
organizational structure. Globalization, technology
advances, complex multinational organizations and
more frequent partnering across national borders and
company boundaries – these are just a few of the

5. Objectives
1. To upgrade the Stonehenge image and brand architecture in order to face
the present and future business challenges
2. To mantain the essence of our cornerstone brand
3. To collaborate through the new brand image the access to new and bigger
business projects

6. T H E O R I G I N

7. Vision
Todd Edwards formed Stonehenge Real Estate Investment Company with a
single vision: to specialize in developments for public companies or privately
held corporations.

8. Vision Enhancement
Stonehenge Real Estate Investment Company its going a step forward to
become STONEHENGE CO and its five Divisions: Real Estate, Financial,
Integrators, Energy and Development.

9. Brand Values
• Integral solutions
• Creativity
• Trend
• Solidity
• Highest quality development at a very competitive price.

10. Heritage of the Stonehenge Symbol
• The British Heritage
• Solidness and perdurability
• A BIG challenge – resolved
• A great Vision

13. G R A P H I C P R O P O S A L S

14. 1. Classic, semiabstract.

16. Gill Sans one of the
most popular english
typography
360º divided in a 4
pieces of the main
Stonhenge structure

17. You make your move, we do the rest.
STONEHENGE CO
Todd Edwards
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com
You make your move, we do the rest.
STONEHENGE CO
ENERGY
Todd Edwards
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com
You make your move, we do the rest.
STONEHENGE CO
DEVELOPMENT
Todd Edwards
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com

23. 2. Modernist, minimal.

25. A very iconic symbol repre-senting
the “two” Stone-henges:
Our company and
the megalitic.
Solid and
contemporary
typography

26. You make your move, we do the rest.
StonehengeCo
Smart Moves
StonehengeCo
ENERGY DIVISION
TODD EDWARDS
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com
You make your move, we do the rest.
StonehengeCo
DEVELOPMENT DIVISION
TODD EDWARDS
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com
You make your move, we do the rest.
TODD EDWARDS
todd@stonehengeco.com
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
www.stonehengeco.com

32. 3. Classic, formal.

34. A solid single
square
Stonehenge
Symbol
Classic and
corporate
typography

36. TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com
TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com
TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com

42. 4. Modern, descriptive.

44. Graphic abstrac-tion
All caps solid
typography
of the
megalitic
symbol

45. TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com
TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com
TODD EDWARDS
9025 Ruland Road, Suite B1
Houston, Tx. 77055
Ph US: 713.355.8855
Ph MX: 01152.81.1521.6776
todd@stonehengecompany.com
www.stonehengecompany.com

52. 5. Modern, descriptive 2

53. Lasting Solutions

54. DEVELOPMENT
Lasting Solutions
TODD EDWARDS
todd@stonehengeco.com
ENERGY Lasting Solutions
TODD EDWARDS
todd@stonehengeco.com
Lasting Solutions
TODD EDWARDS
todd@stonehengeco.com

58. B R A N D A R C H I T E C T U R E

59. In order to have a solid and consistent brand administration, we propose to
follow a Controlled Growing Scheme.
Due to the nature of our businesses, we do have collaboration with
companies in our different Divisions. However, those companies should
appear under our brand architecture as associates or partners, always
respecting our brand name and image.

60. STONEHENGE˝
CAPITAL
STONHENGE CO˝
(Mother Brand)
STONEHENGE˝
DEVELOPMENT
STONEHENGE˝
ENERGY
STONEHENGE˝
FINANCING
STONEHENGE˝
REAL ESTATE
PARTNER 3˝
By STONEHENGE˝
CAPITAL˝
SEPISA USA˝
By STONEHENGE˝
DEVELOPMENT˝
STONEHENGE˝
DEVELOPMENT˝
& ASSOCIATE 2˝
STONEHENGE˝
CAPITAL˝
& ASSOCIATE 3˝
STONEHENGE˝
DEVELOPMENT˝
& ASSOCIATE 1˝
STONEHENGE˝
ENERGY˝
& ASSOCIATE 4˝
STONEHENGE˝
ENERGY˝
& ASSOCIATE 5˝
STONEHENGE˝
FINANCING˝
& ASSOCIATE 6˝
PARTNER 4˝
By STONEHENGE˝
FINANCING
PARTNER 5˝
By STONEHENGE˝
REAL ESTATE
STONEHENGE˝
REAL ESTATE˝
& ASSOCIATE 7˝

61. Example
StonehengeCo
DEVELOPMENT DIVISION
PROJECT OPERATED BY

62. T H A N K Y O U !

63. Sudamerica 301˝
Col. Vistahermosa˝
Monterrey MX˝
818129.6331˝
contacto@oxigno.com˝
www.oxigno.com