This document discusses three stock analysis services: Morningstar, Standard & Poor's NetAdvantage, and Value Line. Morningstar rates over 2,000 stocks on a 1-5 star scale based on analysts' fair value estimates and uncertainty. Standard & Poor's provides stock reports and company profiles for over 1,100 and 6,000 companies respectively, including consensus opinions and financial projections. Value Line covers 1,700 stocks, providing financial forecasts, consensus estimates, and timeliness rankings from 1 (highest) to 5 (lowest) based on expected price performance.

1. Stock Savvy
Morningstar
Standard & Poor’s
Value Line

2. Morningstar
• Objectives:
• Know the basic components of the Toolbar
• Find and review a company report
• Know how to use the glossary

3. Morningstar
• Includes over 2,000 stocks
• Generally the largest companies in terms of
market capitalization and sales across more than
130 industries globally
• Also rate stocks that aren’t as well known but are
attractive investments
• Rates stocks 1 through 5 stars, with 5 the best
and 1 the worst.
• Goal is to answer this difficult question: Is a
company worth the price that the market is
asking for its shares?

4. Morningstar
• Key components to their ratings:
• Analysts’ estimate of the stock’s fair value
• How much uncertainty of their estimate
• Current market price
• Both quantitative & subjective input
• Is calculated daily
• No predefined distribution of stars
• Let’s search for an analyst report

12. Morningstar Stock report
• Merck analyst report

22. Standard & Poor’s
NetAdvantage
• Objectives
• Find a stock report/company profile
• Know the difference between a stock report
and a company profile
• Find an issue of S&P Outlook
• Use the S&P glossary

23. S&P Net Advantage
Stock reports on over 1100+ companies,
analysts’ evaluation, timeliness (updated
weekly). More indepth.
Electronic reports provides more information:
consensus opinion, industry analysis and news
Company profile financials and projections for
6,000 publicly held companies
STARS (Stock Appreciation Ranking
System)5overperform 1 underperform

27. S&P NetAdvantage
• Merck S&P Stock Report
• S&P Outlook

30. Value Line
• Founded in 1931 as Arnold Bernhard & Company, Inc.
• Stock traded on NASDAQ: Symbol: V
• Analysis of approximately 1700 stocks, 100 industries
• This universe comprises 95% of the market
capitalization of all stocks traded in the US markets
• Source of historical information
• Forecast of stock price performance over the next six
to 12 months

31. Value Line
• Covers 1700 equities, Standard edition, roster of
companies changes
• Projections of key financial measures
• Small and Mid-Cap of the Value Line Investment
Survey 1800 stocks contains consensus earnings
estimates, if available, but they do not contain
analysts commentaries

32. Timeliness
• Rank 1 (Highest): These stocks, as a group, are expected to be the
best performers relative to the Value Line universe during the next
six to 12 months (100 stocks).
• Rank 2 (Above Average): These stocks, as a group, are expected to
have better-than-average relative price performance (300 stocks).
• Rank 3 (Average): These stocks, as a group, are expected to have
relative price performance in line with the Value Line universe
(approximately 900 stocks).
• Rank 4 (Below Average): These stocks, as a group, are expected to
have below-average relative price performance (approximately 300
stocks).
• Rank 5 (Lowest): These stocks, as a group, are expected to have the
poorest relative price performance (100 stocks).

37. Value Line
• Company Report Merck