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INDEX
3
WWW
GAME
REWARD YOUR HEROES
5   Give your ambassadors a sense of ownership through
    exclusive access to content, features and creative input.


    CALL FOR REINFORCEMENTS
4   Maintain and improve your game through the process
    of refinements and updates.



    AIM FOR MAXIMUM IMPACT
3   Use social engineering to give your users the option to
    share, create, collect, compete, achieve and work together.


    LAUNCH ENGAGEMENTS WEAPONS
2   Create a playful experience that rewards the user
    the right amount at the right moment.


    LOCK TARGETS
1   Find out where the target audience is headed
    and how to meet them there.
12
13
Who is Sticky?

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Who is Sticky?

  • 1.
  • 3. 3
  • 4. WWW
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. REWARD YOUR HEROES 5 Give your ambassadors a sense of ownership through exclusive access to content, features and creative input. CALL FOR REINFORCEMENTS 4 Maintain and improve your game through the process of refinements and updates. AIM FOR MAXIMUM IMPACT 3 Use social engineering to give your users the option to share, create, collect, compete, achieve and work together. LAUNCH ENGAGEMENTS WEAPONS 2 Create a playful experience that rewards the user the right amount at the right moment. LOCK TARGETS 1 Find out where the target audience is headed and how to meet them there.
  • 12. 12
  • 13. 13