Sticking point solution by ja2

1. 1RamilBaltazar.com
THE STICKING POINT SOLUTION
BY JAY ABRAHAM

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Is your business stuck during bad
economy

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Do you want to know how to benefit
from bad times?

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First you should know what is a
“Stuck business”

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It is one that fails to Grow, Predicable
every year, every quarter, everyday

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One way of getting out from a stuck
business is changing the way you
advertise

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Here are SEVEN step on how to
change the way you ADVERTISE

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No.1 Headlines

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It must be catching, and it must contain key
words or phrases that will pop from the page

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No.2 Propositions

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Distinguish your business from every other
generic competitor
by addressing an obvious void in the marketplace
that you alone can honestly fill.

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No.3 Proof/credibility

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Provide substance for your claims, including client
testimonials, quotes from experts, and excerpts of
media articles about your
product.

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No.4 Risk reversal

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Tell the client that you’ll offer a full
refund if they’re not satisfied.

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No.5 Call to action

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Tell them exactly what to do, why to do it, what
benefits they
can expect from taking action- and what dangers or
penalties will result from
delay. “Call now!”

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No.6 Bonus.

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A bonus on top of your already
fabulous product or service proposition can
only serve to further entice and
multiply sales.

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No.7 Summary

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Summarize your offer at the end of your ad website or
e-mail.
This is the moment to “bring it home”: reiterate the
problem you can solve,
the benefits the buyer will gain, the upside with no
downside.

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After following this steps you can
really unstuck your business

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The End