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#NewRules - The Power of Convergence by Steven Wolfe Pereira
The document discusses the transformative impact of technology on various industries, particularly emphasizing the convergence of digital media, advertising, and consumer behavior. It explores the significance of cloud computing, the Internet of Things, and the evolving relationship between consumers and brands. The overarching theme suggests a need for new marketing strategies in a rapidly changing digital landscape.
#NewRules - The Power of Convergence by Steven Wolfe Pereira
- 1. #NewRules Steven Wolfe Pereira Executive Vice President, MediaVest @wolfepereira Platform Summit" July 13, 2013 @PlatformOrg
- 2. Who Is Writing! The New Rules?
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- 6. THIS WILL BE" DISRUPTIVE TOEVERYTHING
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- 9. IP Cloud Screens Apps Content Always " On Always There Always" Where Always" Aware Everywhere We Finally Have All The Tools
- 10. The Big Bang of Innovation
- 11. Where ! Do We! See It?
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- 16. Everything That CanBe Digitized Will Be
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- 18. Food Can’t BeDigitized, ! But It Can Be Delivered
- 19. + + What HappensWhen Your Home Becomes The Store?
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- 22. Riddle Me This:! WhyDo We Love To Buy, But Hate Being Sold To?
- 23. What Does AWorld ! Look Like With No Ads?
- 25. But These Folks! Really Like Ads
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- 27. WHAT ARE WE REALLYWATCHING?
- 28. Do We Watch! A Network?
- 29. Or Do We! Watch A Show?
- 30. We Are Connected ToThe Content
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- 32. No Ads ! iniTunes
- 33. In An AllApp World, ! How Do You Advertise?
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- 38. Where’s Our ! SmartFuture?
- 39. Why Are OnlySmartphones “Smart”? Why Is Everything Else Still “Dumb”?
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- 42. “Internet of Things” IPSensors Cloud Screens Apps Content
- 43. 2020 2010 2015 6.8 7.2 7.6 50 Billion 25 12.5 Billion ConnectedDevices World Population 1.8 Connected Devices " per Person 6.6 Connected Devices " per Person 3.5 Connected Devices " per Person Source:Cisco
- 44. Can We ! SeeIt?
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- 53. Information Communication Navigation Camera +Video + Sharing
- 54. A Whole ! NewWorld ! of Ideas
- 55. Mash-Ups Convergence Everything isConnected
- 56. “We need to writethe ! new rules.”
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