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How does your product
Represent particular social groups?


          By Darcy Way
The use of a smart phone stereotypes the younger generation as they
                      people it is ‘in fashion’ to have the latest technology. The use of the
                                                                                                                Eduardos glasses
                      case over the smart phone also enhances youth and how they try to
                                                                                                                also add a
                      add decoration to their belongings. The way in which he is holding
                                                                                                                sophisticated
                      the phone also shows that he is comfortable and relaxed with the
                                                                                                                smart look which
                      situation.
                                                                                                                enhances the suit.
                                                                                                                In a way you
                                                                                                                could say that
                                                                                                                they glasses
                                                                                                                make him appear
                                                                                                                intelligent and
                                                                                                                more older. The
                                                                                                                glasses look at
                                                                                                                use of the
                                                                                                                smartphone
                                                                                                                contrast from
                                                                                                                each other as
                                                                                                                there are two
                                                                                                                stereotypes put
                                                                                                                into one.


The fact that Eduardo is wearing a
youthful bracelet also shows the                         The smart suit contrasts with the bracelet and smart phone here as
stereotyped idea off young people, in a                  you are seeing two different stereotypes coming together. The suit
way it distracts the audience eyes away                  makes Eduardo appear to be a smart middle age man but the
from the smart suit and on to the fact that              bracelet and phone make him look like a typical teenager trying to
he is a young actor, it also relates to the              hold on to their youth. I think they work effectively together and draw
young target audience.                                   in the idea of the modern feel.
The expression on ciarans face also shows that he is
   In this print screen Ciaran is stereotyping a ‘gangster’. This can be   comfortable with the gun enhancing the fact that he
   seen by the use of the gun and the shirt untucked makes the suit look   is trying to be ‘hard’ and act like he has more
   less formal.                                                            authority within amongst them both.




The conventions of
a gangster include…

     The gun
     The walk
     The facial                                       Ciarans walk also suggests that he is stereotyping a ‘gangster’ as he
     expression                                       walks up through the car park with a confident and causal walk, The
     The costume                                      idea of the suit becomes insignificant as both his prop and actions
                                                      portrays the fact that he is no longer a business man within the film.
Costume…   Our chosen outfit choice for our production was smart
           business suits. We felt this was most suitable as we was
           trying to link the ‘working class’ look in with the ‘police
           detective’ style. Even though we felt that if the actors
           dressed youthful it would conform more to the
           stereotypes of the younger generation, we wanted to
           make them look more like ‘gangsters’. In most films
           gangsters are stereotyped wearing smart suits as a way of
           improving their appearance and make them look higher
           class, even though we was not trying to put this point
           across in our production to a certain extent I do believe
           that we portrayed this and the actors seem older then
           what they initially are and they look more presentable.
           The dark colours also made the actors look more
           mysterious and mischievous which created a sense of
           unknown.


           These images show roughly what the suits looked like, we
           stuck to grey and black suits in order to make it seem
           more professional and realistic.

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Stereotpyes

  • 1. How does your product Represent particular social groups? By Darcy Way
  • 2. The use of a smart phone stereotypes the younger generation as they people it is ‘in fashion’ to have the latest technology. The use of the Eduardos glasses case over the smart phone also enhances youth and how they try to also add a add decoration to their belongings. The way in which he is holding sophisticated the phone also shows that he is comfortable and relaxed with the smart look which situation. enhances the suit. In a way you could say that they glasses make him appear intelligent and more older. The glasses look at use of the smartphone contrast from each other as there are two stereotypes put into one. The fact that Eduardo is wearing a youthful bracelet also shows the The smart suit contrasts with the bracelet and smart phone here as stereotyped idea off young people, in a you are seeing two different stereotypes coming together. The suit way it distracts the audience eyes away makes Eduardo appear to be a smart middle age man but the from the smart suit and on to the fact that bracelet and phone make him look like a typical teenager trying to he is a young actor, it also relates to the hold on to their youth. I think they work effectively together and draw young target audience. in the idea of the modern feel.
  • 3. The expression on ciarans face also shows that he is In this print screen Ciaran is stereotyping a ‘gangster’. This can be comfortable with the gun enhancing the fact that he seen by the use of the gun and the shirt untucked makes the suit look is trying to be ‘hard’ and act like he has more less formal. authority within amongst them both. The conventions of a gangster include… The gun The walk The facial Ciarans walk also suggests that he is stereotyping a ‘gangster’ as he expression walks up through the car park with a confident and causal walk, The The costume idea of the suit becomes insignificant as both his prop and actions portrays the fact that he is no longer a business man within the film.
  • 4. Costume… Our chosen outfit choice for our production was smart business suits. We felt this was most suitable as we was trying to link the ‘working class’ look in with the ‘police detective’ style. Even though we felt that if the actors dressed youthful it would conform more to the stereotypes of the younger generation, we wanted to make them look more like ‘gangsters’. In most films gangsters are stereotyped wearing smart suits as a way of improving their appearance and make them look higher class, even though we was not trying to put this point across in our production to a certain extent I do believe that we portrayed this and the actors seem older then what they initially are and they look more presentable. The dark colours also made the actors look more mysterious and mischievous which created a sense of unknown. These images show roughly what the suits looked like, we stuck to grey and black suits in order to make it seem more professional and realistic.