The training materials focus on Module 2 of a market mapping program, aimed at helping participants understand market mapping and create preliminary market maps. It covers basic components of a market system and provides a generic schematic alongside other kinds of maps. The module emphasizes the importance of understanding and visualizing market structures for effective business strategies.

1. TRAINING MATERIALS
Module 2
Preliminary Market Mapping
Purpose: Participants understand the purpose of
market mapping, and can create their own
preliminary market maps
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2. Basic components of a market system
E BL BUSINE E IR E
NA ING SS NV ONM NT
M R TCHA A OR
A KE IN CT S
&L G S
INKA E
SE V PR IDE S
R ICE OV R
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3. The Whole Market Map - generic schematic
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4. Other kinds of maps…