This document summarizes a Stella Artois marketing campaign that leveraged influencers to host dinner parties promoting the brand's image as sophisticated and premium. Tier 1 influencers hosted beautiful home events centered around Stella Artois to challenge perceptions of the brand. The campaign was a success, generating positive reactions on social media and garnering media coverage portraying the brand's lifestyle message through memorable high-end events.

1. S T E L L A A R T O I S
H O S T O N E T O R E M E M B E R . D I N N E R A T Y O U R P L A C E
I N F L U E N C E R A C T I V A T I O N

2. CONTACT US
thefloralgallery.co
@thefloralgallery
Exquisite concept
Exquisite people
Wonderful Memories
great engagement
The definition of premium has
shifted away from what used to
be
perceived as “bling’ to a deeper
meaning of quality makers.
Stella Artois is powerful and
sophisticated and its premium
quality makes
people feel extravagant,
appreciated and respected.
We did that through a series of
events and a team of amazing
influencers

3. A N E V E N T T H A T H A S C H A L L E N G E D
B R A N D P E R C E P T I O N .
I T I S N O T A B O U T T H E B E E R P E R S E ,
B U T A B O U T A L I F E S T Y L E
A S E R I E S O F T I E R O N E I N F L U E N C E R S H A V E H O S T E D D I N N E R P A R T I E S
A T H O M E , C R E A T I N G A B E A U T I F U L A M B I A N C E . . O T H E R I N F L U E N C E R S
H A V E O R G A N I C A L L Y J O I N E D T H E T E A M A N D A R E M A R K A B L E S E R I E S O F
E V E N T S H A S E M E R G E F
H O S T O N E T O R E M E M B E R I S A B O U T T H E A R T O F L I V I N G
S T E L L A
A R T O I S
N O S T O N E T O
R E M E M B E R
Dinner
Parties

4. S T E L L A A R T O I S L E V E R A G E S
Q U A L I T Y
A D D S T A S T E
E N H A N C E S S T Y L E
Being the host of an event
might sound easy, but making
that event
memorable for you and your
guests takes imagination,
dedication,
preparation and premium
details
KOLs, bloggers and journalists
have talked about hosting at
the highest level, where Stella
and it’s attributes were the
centerpiece of a
perfect winter holidays home
event.
T H I S I S T H E M E S S A G E W E H A V E
D E L I V E R E D T H R O U G H A S U C C E S S F U L
S E R I E S O F E V E N T S

5. Roxana Voloseniuc
Ovidiu Muresanu
Carmen Negoita
Corina Barladeanu
W E H A V E C H O S E N T H E
B E S T H O S T S T O C A R R Y
T H E B R A N D ' S M E S S A G E

6. we have kept In touch
with the Facebook
community through an
engaging
conversation
w e h a v e e n g a g e d t h e a u d i e n c e
o f f e r e d a s n e a k p e e k i n s i d e a
w o r l d o f l u x u r i o u s s e t t i n g s

7. RESULTS
OUR TEAM OF SELECTED
INFLUENCERS HAS CREATED
SUPER BUZZ ON SOCIAL MEDIA
11198 POSITIVE REACTIONS
GATHERED IN TWO WEEKS

8. here is a small fraction of what we have managed to create

10. dinner with ournalists and fashion editors

11. we have hosted one that will
surely be remembered
stella artois. a successful campaign with great people

12. THE TEAM
Robert Ratiu
Corina Barladeanu
Andreea Moritz