The document describes the geography and tourism industry of NWFP (North-West Frontier Province), Pakistan. It notes the province has three geographical zones - a mountainous northern zone with rivers, Peshawar Valley in the mid region which was a seat of civilizations, and rugged southern hills and plains. It established the Sarhad Tourism Corporation (STC) in 1991 to promote tourism using the province's natural attractions. STC works with the private sector to develop facilities and organizes annual cultural festivals to attract tourists. Potential investment opportunities in the tourism industry are also listed.