9. 9
Front End Customer Strategy:
General Precepts for B2B Companies
Map out addressable market
Understand users objectives
and work flow (3 minutes pre
and post)
Segment users by common
preferences (conjoint and
tailor product to each user
cluster
Price to capture as much of
value created as warranted
Gear salesforce to ensure
maximum capture
CEO driven
Cross-functional teams
Enabler vs. constraint
Business unit owns the
output
Celebrate insights
Make the common language
and institutionalize through
advocates/practitioners
Content Process