State of Mobile Marketing 2015

•

0 likes•1,475 views

Si les marketeurs et développeurs mobiles investissent massivement en ASO (App Store Optimization) tout comme en acquisition de téléchargements d’applications, ils négligent parfois les problématiques d’expérience utilisateur, et la nécessité d’engager une véritable stratégie de UXO (User Expérience Optimisation). Des critères tels que la récurrence de l’utilisation, de l’engagement des utilisateurs, voire des conversions des visites en ventes, sont pourtant des indicateurs clés de réussite d’une application, et imposent de disposer des bons outils et des bonnes méthodologies. Découvrez au travers de nombreux exemples clients : - Qu’est-ce qu’une expérience utilisateur réussie sur mobile ? -Quels sont les outils à adopter pour bien comprendre les comportements utilisateur ? - Quelles sont les bonnes pratiques ou au contraire, celles à éviter ? - Quel bénéfice peut-on attendre de l’UXO ?

Le State of Mobile Commerce Report est une étude sur 11 pays différents qui donne une excellente vision des avancées du commerce réalisé sur Mobile, aussi bien via des sites que des applis, sur smartphone comme sur tablette. On y apprend notamment que les applications mobiles peuvent avoir en moyenne des taux de conversion plus de 3 fois supérieurs aux sites mobiles si l’expérience utilisateur est correctement optimisée…

Bank of America 2015 Consumer Mobility Report

Philippe Dumont

Bank of America dévoile ce qu’attendent ses clients sur mobile Il est très rare de voir un annonceur publier une étude complète sur ses propres clients, et dans cas précis sur leur utilisation détaillée du mobile. C’est pourtant ce que vient de faire Bank Of America avec son Consumer Mobility Report 2015 ! Cette étude (centrée sur les US) donne de très nombreux enseignements sur l’importance du mobile dans la vie de tous les jours, notamment quand il s’agit de banque et de mobile...

Baromètre Mobile Marketing Association - infographie - T1 2015Philippe Dumont

Connected Commerce by DigitasLBI

Philippe Dumont

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Set off and carry forward of losses and assessment of individuals.pptx

HARSHITHV26

Recently uploaded

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Set off and carry forward of losses and assessment of individuals.pptx

HARSHITHV26

VAT Registration Outlined In UAE: Benefits and Requirements

uae taxgpt

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

fisherameliaisabella

FINAL PRESENTATION.pptx12143241324134134

LR1709MUSIC

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc

daothibichhang1

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Recruiting in the Digital Age: A Social Media Masterclass

LuanWise

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

Sustainability: Balancing the Environment, Equity & Economy

Operational Excellence Consulting

[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

3.0 Project 2_ Developing My Brand Identity Kit.pptx

tanyjahb

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

Holger Mueller

Introduction to Amazon company 111111111111

zoyaansari11365